SMART NAMING CONVENTIONS
We have recently introduced an AI-powered feature which helps you to eliminate errors in campaign naming. By analyzing campaign names from all your advertising channels and identifying the naming conventions you have adopted, our platform highlights any differences in campaign names and provides suggestions when manual naming changes are needed.
This functionality monitors and proactively prevents any errors in harmonized datasets used for consolidated marketing performance reports. Companies or agencies using a complex campaign naming structure on a large number of campaigns can relax with the use of this feature and focus on analyzing the campaign results, rather than trying to find out what went wrong with the reports.