For brands
Agency reporting both sides trust
Every agency on one scorecard, with each number traced to its source and fees matched to what ran.
Answered with Adverity Atlas
Both search agencies met their cost-per-acquisition targets. The social agency reported 4.1× return; measured on your sales data with returns netted out, it's 3.4×. Fees match delivered spend to within 0.2%.
The goal
Get the best from every agency, on numbers you both trust
One definition, one scorecard and sources both sides can check.
What you can do
A partnership built on shared numbers
One scorecard for every agency
The same metrics and definitions, so every agency is compared fairly.
Every number traced
Each figure links back to the platform and query it came from.
Fees matched to delivery
Invoices checked against the spend that ran.
Your knowledge, kept in-house
When an agency or its team changes, the new team starts from what you know.
Results
0.14%
An invoice matched line by line
An analyst used Adverity Atlas to match a platform invoice against the spend delivered. The difference: 0.14%.
Adverity Atlas usage, anonymized
Now both the account managers and the clients have an up-to-date and accurate view of all the important numbers, and this is the biggest benefit of implementing Adverity.
Questions, answered
Book a demo
Can our agencies see the scorecard?
You decide. Share each scorecard with its agency so you both work from the same numbers.
Can it check agency fees?
Yes. Invoices are matched against the spend that ran, line by line.
What if agencies define metrics differently?
Your definitions apply to every agency, so results are compared on the same basis.
Every agency, one scorecard
Connect one agency’s platforms and see their numbers traced.