PRESS RELEASE
42% of CMOs Claim Data Hinders Creativity, According to New Research
The CMO survey of small to midsized businesses (SMBs) also finds 49% agree manual reporting is putting people off wanting to work in marketing with over a third (36%) stating that staff retention is...
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Adverity Can Deliver 368% 3-year ROI, According to Total Economic Impact Study by Independent Research Firm
February 15, 2022
Customer study shows organizations can save up to $2.3m in time savings on marketing analytics activities and improved efficiency in data management and operations over three years when using... -
Studie zeigt: Marketingplattform kann 3-Jahres-ROI von 368 Prozent erzielen
February 15, 2022
Kundenstudie zeigt Vorteile des Einsatzes der End-to-End-Plattform von Adverity für die Marketingdatenanalyse – Unternehmen können über einen Zeitraum von drei Jahren bis zu 2,3 Mio. US-Dollar an... -
‘Majority of marketing departments rely on outdated data and analytics practices’ says report
January 12, 2022
The majority of marketing departments still rely on outdated practices when it comes to marketing data and analytics, according to a new report from Adverity. Of the almost two-thirds of marketers... -
1 in 4 eCommerce Marketers Struggle to Demonstrate Impact of Campaigns
December 7, 2021
Manual Data Wrangling adding to a cocktail of challenges facing eCommerce Marketers The eCommerce sector faces challenges beyond the perfect storm of supply chain disruptions and rising inflation,... -
34% of CMOs don’t trust their marketing data according to the latest research
November 10, 2021
Over one-third of Chief Marketing Officers (CMOs) don’t trust their marketing data according to the latest research from leading marketing data analytics platform Adverity. What’s more, there is a... -
Studie von Adverity zeigt: Marketingverantwortliche trauen ihren eigenen Daten nicht
November 10, 2021
Manuelle Datenverarbeitung steht dem Marketing von Unternehmen noch immer deutlich im Weg. Mehr als ein Drittel der CMOs trauen zudem ihren eigenen Daten nicht – und selbst zwischen Datenanalysten... -
Adverity secures $120M from SoftBank Vision Fund 2 as demand for marketing analytics booms
August 16, 2021
Latest investment reflects the growing global importance of marketing data analytics. Proceeds will be used to evolve Adverity’s predictive technology stack for marketers. (Vienna, Austria, August... -
Adverity sichert sich 120 Millionen US-Dollar Investition von SoftBank Vision Fund 2 dank boomender Nachfrage nach Marketinganalysen
August 16, 2021
Die jüngste Investition spiegelt die wachsende globale Bedeutung der Datenanalyse im Marketing wider. Die Erlöse fliesen in die Weiterentwicklung der Plattform, vor allem in den Ausbau und die... -
Adverity Continues to Dominate as Momentum Leader in G2 Spring 2021 Report
March 23, 2021
Marketing intelligence platform continues to rank as a trusted choice for enterprises in Business Intelligence Software for Small Businesses, Mid-Market ETL Tools, Marketing Analytics and Data... -
Adverity Joins Official Twitter Partner Program
November 12, 2020
Partnership sees Adverity extending its reach in providing seamless data integration to brands, agencies and marketers. London, UK, 12 November 2020: Adverity, a leading force in marketing data... -
Adverity named Cool Vendor by Gartner
October 20, 2020
New report features Adverity among innovative marketing data and analytics vendors London, UK, 20th October, 2020: Adverity, a leading marketing data intelligence platform, is featured in the... -
Adverity launches Augmented Analytics
October 8, 2020
New tool for marketers identifies critical insights before hitting the data haystack New York, US, October 8th, 2020: Adverity, a leading force in marketing data intelligence, today launched... -
Adverity Raises $30M in Series C Funding Round Led by Sapphire Ventures
April 21, 2020
Equity investment signifies momentum in automated business insights for the marketing data platform London, UK, 20 April 2020 – Adverity, a leading force in marketing data intelligence and business...