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  • Technology for Marketing 2022

    September 28, 2022

      On Location

    Adverity are happy to announce that we will be attending Technology for Marketing taking place 28th - 29th September at the iconic ExCel, London. 

    Technology for Marketing, the UK's only event dedicated to MarTech. This powerful event is co-located with eCommerce Expo and together they will offer an unmissable opportunity to hear from and network with world-leading marketing and tech leaders. This event delivers a 2-day programme from a host of industry experts across multiple tracks.

  • MAD//Fest 2022

    Juli 5, 2022

      On Location

    Adverity will be attending MAD//Fest 2022 taking place 5-7th July at Old Truman Brewery Car Park, London.

    MAD//Fest is the UK’s biggest destination marketing festival. Packed full of inspiring content, industry influencers and ideas focused on the future of marketing, advertising and technology.

  • #DMWF Global 2022 - Diamond Sponsors

    Juni 23, 2022

      On Location
    Adverity is proud to be the Diamond Sponsor of #DMWF Global 2022, bringing together the worldwide digital marketing community to tackle the challenges that the digital future presents.
  • I-COM Summit Experience 2022

    Juni 6, 2022

      On Location

    Adverity is proud to be a Magnum Sponsor of the 2022 I-COM Summit Experience - an invitation-only gathering of the world’s marketing leaders.

    The 13th edition of the I-COM Summit Experience will take place on June 6-9, at the Costa Brava, north of Barcelona, Spain, bringing together a curated group of thought leaders to explore the forefront of Smart Data Marketing.

  • OMR Festival 2022

    Mai 17, 2022

      On Location

    Am 17. und 18. Mai ist es soweit: Das OMR Festival 2022 mit Expo, Masterclasses, Guided Tours, Side Events und vielen weiteren Highlights rund um die Digital-Business- und Marketing-Szene findet wieder in der Hamburg Messe statt.

    Wir, Adverity, sind auch dabei, mit Messestand, Masterclass und eigenem Side Event im beliebten Braugasthaus Altes Mädchen am 17. Mai. Besuchen Sie uns auf der OMR 22 in Hamburg: Stand A1 - H09.

  • In Digital Touch With Your Fanbase: Chancen und Herausforderungen für Marken

    Mai 5, 2022


    Seien Sie live dabei, wenn die Experten von Hertha BSC und dem FC Bayern München exklusive Einblicke in die Welt der Fußballvereine gewähren und erläutern, welche Rolle einzelne Spieler beim Thema Fan-Engagement bzw. Markenbindung spielen.

    Erfahren Sie außerdem wie Unternehmen sowohl im B2B- als auch im B2C-Umfeld Daten und Insights nutzen, um Kund:innen zu Fans zu machen und wie Sie auf dieser Basis ein positives kanalübergreifendes Markenerlebnis schaffen.

  • d3con 2022

    April 26, 2022

      On Location

    Adverity is a proud sponsor of d3con 2022, the largest conference tackling the future of digital advertising, taking place in Hamburg, April 26-27th 2022.

    This year our Platform Lead Christoph Bodenstein is participating in a panel discussion about programmatic advertising, but we are also organizing an exclusive lunch for people who want to discuss marketing analytics in a more relaxed atmosphere.

  • SOM - Online Konferenz 2022

    März 23, 2022


    Wie modernes Kampagnenreporting im eCommerce & Vertrieb funktioniert

    E-Commerce-Unternehmen haben zwar Zugang zu mehr Daten als je zuvor, müssen diese jedoch auch auswerten, um Leads, Verkäufe und letztendlich Umsätze mit konkreten Marketingmaßnahmen zu verbinden. Ohne diesen Nachweis ist es schwer, den Erfolg einer Kampagne und deren Mehrwert für den unternehmerischen Erfolg abzuleiten. Wir zeigen Ihnen anhand konkreter Fallbeispiele wie das funktionieren kann und was dabei zu beachten ist.

  • NRF 2022: Retail’s Big Show

    Januar 16, 2022

      On Location

    NRF, the world's leading retail event that brings together industry visionaries to tackle retail’s biggest topics and forecast what’s next. is back in-person on January 16-18, 2022 at New York City's Javits Center.

    Adverity is proud to be an exhibitor at the NRF2022: Retail’s Big Show. Come and visit us at booth #4141, and let us untangle your marketing analytics needs!

  • Climbing the marketing data analytics mountain – How close is your company to the top?

    November 17, 2021

      On Location

    What does the top of the marketing analytics mountain look like to you? Is it a Snowdon or an Everest? Are you a few steps from the summit or still at base camp? More importantly, where are you vs. your competitors? 

    Join Fabio de Bernadi to find out the true answers to these questions, and learn what you need to do now in order to reach the top.

  • Marketing analytics: The Great Divide Why are we all so confused about our data capabilities?

    November 16, 2021

      On Location

    From CMOs to data analysts to marketing managers, none of us share the same view about our own marketing analytics capabilities. So, what’s going on here and why can’t any of us agree? More to the point, what is the impact of this on the bottom line?

    Join Craig Bryant to better understand the divide, and learn what businesses should be doing now to bridge the gap and improve performance.

  • I-COM: vSummit Experience 2021 - Magnum Sponsorship

    Oktober 27, 2021


    Adverity is proud to be the Magnum Sponsor for the 2021 I-COM vSummit Experience - an invitation-only gathering of the world’s Smart Data Marketing leaders.

  • Optimizing Your Marketing Plan for the Golden Quarter

    September 30, 2021


    Join Heath Podvesker, General Manager, U.S. at Adverity, Jeremy Wagner, Director of Ecommerce at, and Matthew Berk, CEO of for a discussion on the importance of marketing data in the busiest quarter for ecommerce businesses.

  • Next Generation Marketing Measurement

    September 2, 2021


    Live-Panel: Worin bestehen heute die Hürden in der Marketing-Erfolgsmessung - Wie können wir die Erfolgsmessung trotz veränderter Rahmenbedingungen verbessern?

  • Your Guide to Marketing in 2021 and Beyond: A Perfect Storm of COVID and Cookies

    August 4, 2021


    Guest speaker Tina Moffett, Principal Analyst at Forrester, joins Adverity CEO Alexander Igelsböck and CMO Harriet Durnford-Smith to discuss what marketers should be doing now to measure performance & future-proof their business for 2021 and beyond.

  • Reinventing Automotive Marketing: Drive Sales & Boost ROAS

    Juli 29, 2021


    Hear expert key recommendations and practical advice on using the data at your fingertips to better understand customer behavior, drive sales and boost ROAS.

  • Discover How Being Insights Driven Can Leverage Growth

    Juni 30, 2021


    A truly insight-driven business model means that insights are used for key decisions and change. Hear everything you need to know, directly from our experts’ experience, on how to connect the dots and turn them into valuable business insights, driving business growth.

  • Use AI-Powered Analytics to Empower Your Decision Making

    Mai 27, 2021


    Marketers are in a rat race as they strive to get measurement priorities right. Everyone expects them to look at data to understand what’s happening on every touchpoint in the customer journey. Thankfully we don’t have to deal with data in a manual way anymore.

  • Ad Age - Going Beyond Analytics: How to Drive Innovation with Insights

    Mai 19, 2021


    From marketing measurement to spotting trends and anomalies, many brands and agencies are striving to build an insights-driven culture based on cohesive and intelligent data. Join us to discuss and learn how to lead your organization towards an insights-driven future.

  • Anywhere Operations: Zukunftssicheres Marketing mit Adverity

    Mai 19, 2021


    Komm zur OMR 2021 am 19. Mai 2021 und erfahre, wie Adverity ein Anywhere Operations-Marketingmodell ermöglicht, das mit KI-gestützten Empfehlungen wertvolle Erkenntnisse liefert, um selbst in einer Welt ohne Cookies die Marketingeffizienz nachweisen und steigern zu können - immer und überall.

  • The Path to Successful Marketing: AI-Powered Analytics - The Practical Benefits for Marketers

    April 15, 2021


    AI-Powered Analytics is here to support marketers in understanding and leveraging the vast amounts of multi-touchpoint customer journey data; past, present and future. Understand what it is, why it matters, and how by applying it you can maximise your marketing performance at scale.

  • Brand vs. Performance Marketing: How to Measure & Optimize for Success in 2021

    März 31, 2021


    We’ll be deconstructing brand vs. performance marketing, exploring their differing benefits, metrics and KPIs, and discussing best practices, strategies and ideas on how to rebuild and truly master the two together - to reach that marketing mixology sweet-spot.

  • The Path to Successful Marketing: Marketing Insights Visualization - Telling a Data Story

    März 25, 2021


    Join us for part two of our Bitesize mini-series, and learn effective approaches to reporting and building dashboards. What to do and what not to do to best impact your business goals. And answering those reporting use case questions you didn’t know you had.

  • From Data to Activation: How to Empower an Insights-Driven Organization

    März 16, 2021


    As data intelligence continues to proliferate, the best marketers will gain competitive advantage by harnessing the power of data and analytic tools to deliver a holistic view of their marketing efforts. Join Heath Podvesker, General Manager of Adverity US, at eMarketer’s webinar to discuss strategies that can fast track your way into an insights-driven future.

  • Women in Marketing

    März 9, 2021


    Celebrate Women's History Month with Adverity's VP of Marketing and Growth, Harriet Durnford-Smith, and's Head of Marketing, Melanie Dodge.

  • Data Governance: The Building Blocks To Organizational Data Integrity & Quality

    Februar 18, 2021


    In this session we’ll take you through the building blocks to reach organizational data integrity and quality - from the basics of access and ownership, right through to intelligent, proactive analytics.

  • The Path to Successful Marketing: ETL - The Data Foundation

    Januar 28, 2021


    Data is big and messy; collecting it, cleaning it, putting it all together and making sense of it is a lot to deal with. So how do you take control of data and get it to work for you? The answer is ETL. This process is at the very heart of the success of your marketing efforts; it lays an organization’s data foundation to ensure automated, consistent and accurate reporting.

  • Headless-chicken Marketing: Why Consumer-centric KPI Setting is Crucial to Organizational Success

    Januar 27, 2021


    Join our session with global leading media and marketing agency, Mindshare, on how to be truly consumer-centric by building a strong, cross-organisational KPI framework, achieve true marketing success, and finally move away from a headless-chicken style of marketing.

  • NRF 2021: Retail's Big Show, Chapter One

    Januar 12, 2021


    Adverity is proud to be an Exhibitor in the National Retail Federation's Retail's Big Show. Join us virtually as we discuss how the retail industry can navigate with resilience and agility in the face of a global pandemic.

  • Empowering Data-driven Marketing with Intelligent Data Centralization

    November 24, 2020


    Hear Fashionette, leading eCommerce fashion brand, and Adverity discuss the advantages of intelligent data centralization from a modern e-commerce retailer’s perspective.

  • AI: The Missing Piece in Your Marketing Stack? Revealing Invaluable Insights Through Augmented Analytics

    November 12, 2020


    In this session, we take a look at the evolution of AI, how it can drive Augmented Analytics, and how it can be applied to both ends of the integration and reporting process – to help obtain the right, high quality marketing performance data.

  • Augmented Analytics: The Power of Proactive

    Oktober 29, 2020


    In this session, we take a look at what Augmented Analytics actually is, and how it can be applied to both ends of the integration and reporting process - to help obtain the right, high quality marketing performance data you require.

  • Get Ahead of the Competition with Data and Analytics

    Oktober 4, 2020


    Learn from Adverity and successful sportswear innovator ODLO how you can get ahead of the competition by converting your marketing data into actionable insights and present the ROI of multichannel campaigns in a simplified manner.

  • Golden Quarter or Peak Problems? Mapping out a successful Q4 for Retail

    Oktober 1, 2020


    We will be discussing the key ways Retail Gazette believes retailer and shopper behaviour has changed because of the coronavirus, and what is destined to stick for the remainder of the year, especially in the context of the forthcoming Black Friday and peak trading season.

  • The Adverity Platform Powering Data-driven marketing with Predictive Analytics

    September 30, 2020


    Discover how Adverity can assist CIOs with the democratization of data across the business by enabling marketing teams to identify trends independently and proactively using our augmented analytics technology, without the need for data science expertise.

  • From Data Silos to Automated Insights - How Do You Get There?

    September 24, 2020


    In this session, we will cover the process of developing an end-to-end data engine and help you gain control of data to navigate towards an insights-driven culture.

  • Defining Value in a Two Sided Marketplace: An eCommerce Approach

    September 17, 2020


    One of the most difficult challenges in digital marketing is handling a two-sided marketplace with the offline conversion. Learn how used a blend of marketing fundamentals, eCommerce thinking, and data science to solve this complex problem.

  • Unentbehrliche Einblicke durch Augmented Analytics finden

    September 8, 2020


    In dieser Session sehen wir uns genauer an, was Augmented Analytics tatsächlich ist und wie Technologie uns im Analyseprozess dabei hilft, richtige und qualitativ hochwertige Daten und Erkenntnisse zu erhalten.

  • Harnessing Your Marketplace Data to Boost Online Performance

    August 27, 2020


    In this session we will explore the various selling opportunities and functionalities of the platform, the challenges that sellers can face, and illustrate how you can boost your online performance by harnessing your Marketplace data.

  • Preparing for an Accelerated Future: Reshape Your Marketing in the Wake of Changing Customer Behaviour

    August 13, 2020


    Marketers need to adopt a new framework that prioritizes and demands new models for marketing measurement, data, technology, and agility. This will be the focus of our webinar where Adverity CEO Alexander Igelsböck will be joined by Guest Speaker from Forrester, Senior Analyst Tina Moffett.

  • Austrian National Tourist Office Adopting Insight-driven Initiatives Using Covid-19 Data

    Juli 23, 2020


    How the Austrian National Tourist Office has utilized COVID-19-related data in relation to various industry and community-based activities

  • Econsultancy: Digital Transformation in the Telecommunications Industry

    Juni 30, 2020


    Using Insight-Driven Campaign Data Analytics

  • Overcoming the Naming Conventions Challenge with AI

    Juni 25, 2020


    How machine learning can solve a common but critical problem for marketers.

  • The Drum: Using Data to Exceed Client Expectations

    Juni 23, 2020


    How agencies can manage expectations while delivering on the promise of modern marketing.

  • AI: Growth Tool or Gimmick for the Advertising Industry?

    Juni 4, 2020


    Could AI bring an opportunity for innovation and added-value delivery?

  • What's What on TikTok - The Powerful New Advertising Platform

    Mai 21, 2020


    Watch on-demand our Adverity Bitesize session where we'll discuss the marketing benefits of TikTok and how integrating the data from this platform can be harnessed to reach new audiences.

  • The First Step to Marketing Effectiveness

    Mai 7, 2020


    Implementing APIs to easily access your marketing data.

  • Marketers are in the Unknown - Are You Too?

    April 23, 2020


    How Marketers can continue to get their efforts right during the crisis.