Guides and research

Fixing the Foundation:

The State of Marketing Data Quality 2025

Data quality isn’t a new problem for marketers. But the consequences of leaving it unaddressed are increasingly evident. Gartner estimates that on average, poor data quality costs each organization upwards of $12.9 million annually due to misleading insights, poor decisions, and, ultimately, wasted resources.

You'll learn:

• How good is the quality of data marketers are using
• Key performance levers between industries and regions
• Top areas needed to improve data quality

Complete with regional and vertical breakdowns, expert commentary on how to avoid the biggest pitfalls, and the insights you need to succeed in this new AI-driven era of marketing.