Marketing Analytics Blog | Adverity | Vladimir Ceric

ALL TAGS How To and Best Practice Guides

KPIs and Metrics Data-driven Marketing Data Visualization Marketing Analytics

Top KPIs for News and Media Companies

Feb 18, 2021

The media business is tough. You need to keep a close eye on your audience, your competitors, new emerging platforms… but all this gets a lot tougher if you don’t monitor the ...
Data Integration Marketing Analytics

Unlock Your Audience: Data-Driven Marketing For Media & Entertainment

Feb 1, 2021

The media and entertainment industry is evolving at an accelerated rate. But what role will data-driven marketing play in this rapidly changing landscape, and how can media ...
Data-driven Marketing Data Visualization Marketing Analytics

6 Things Marketers Can Do to Boost Website Performance

Nov 19, 2020

Most marketers think that improving website performance is a technical thing. And it is, but only to a certain extent. There are many areas where a skilled marketer can make ...
Marketing ROI KPIs and Metrics Data-driven Marketing Data Visualization Data Gathering

Facebook Shortens the Default Attribution Window. What Happens Now?

Oct 1, 2020

Facebook announced they will change the default attribution model for ad conversions from 28 to just 7 days. Here’s how this affects your marketing operations. In the barrage ...
Big Data Data-driven Marketing Education Data Integration How To and Best Practice Guides Marketing Analytics

4 Ways You Can Use Big Data Analytics To Improve Your Marketing

Aug 26, 2020

Modern digital marketers have a wide range of powerful tools and practices at their disposal that can make them more effective than ever before. But there is one practice ...
Marketing ROI Data-driven Marketing Data Integration Marketing Analytics Data Gathering

10 Most Important Google Ads Metrics

Jun 24, 2020

You’ve released the campaigns on Google Ads, and the customers are slowly coming. But how can you be sure that the performance is good enough? By tracking the right metrics, ...
Big Data Customer Experience KPIs and Metrics Data-driven Marketing Data Visualization Marketing Analytics

12 KPIs Telecoms Should Monitor to Stay Ahead of the Competition

Jun 5, 2020

Staying one step ahead of the competition is crucial for business success in all industries, and telecommunications is not an exception. Here are the key KPIs telecoms should ...
Marketing ROI KPIs and Metrics Data-driven Marketing Data Visualization Marketing Analytics

5 Key Metrics for Your Performance Marketing Reports

Apr 20, 2020

The expression “time is money” is especially true in the everyday lives of performance marketers. Getting insights out of real-time data coming from several sources is ...
KPIs and Metrics Data-driven Marketing Data Visualization Marketing Analytics

Most Relevant KPIs for Your Mobile App and How to Track Them

Apr 9, 2020

With literally millions of competitors, making a successful mobile app seems like a ‘mission impossible’. But if you track the right KPIs, you’ll be able to successfully ...
KPIs and Metrics Data-driven Marketing Data Visualization Marketing Analytics

20 Chart Types You Can Use to Visualize Your Data

Apr 1, 2020

Having the right numbers is always important, but visualizing them in the right way can make an even bigger impact. That’s why we have highlighted 20 chart types you can use ...