Adverity or DOMO?
Which is best for your business?
Who should use Adverity?
Teams from businesses of all sizes who want a customized tool designed to deliver actionable insights
New and experienced teams searching for a user-friendly data platform.
Data-driven teams looking to optimize their campaigns and improve marketing performance.
Teams of all levels looking to perform powerful data transformations with the option of pre-built templates, coding, and AI generated transformations.
Teams that wish to apply automated data quality checks from a centrally managed suite.
Who should use DOMO?
Teams with experience in data integration, specifically from enterprise-level businesses.
Teams with a technical background capable of setting up new connectors and familiar with similar tools.
Teams looking for extensive visualization capabilities beyond bar charts, heat maps, and scatter plots.
Teams with moderate experience with data transformations.
Teams that do not need to centrally govern data quality checks created.
Features compared
AI-assisted Data Transformation |
Users can in plain English prompt Adverity's Transformation CoPilot to generate and apply data transformations. |
Users can receive recommendations on how to build their transformations. |
|---|---|---|
Quality of SupportPerformance reported by real customers on G2 |
90% |
82% |
Data Quality |
Yes - Full suite of AI-powered monitoring features packaged within a centralized Hub. |
Yes - Some Data Quality functionality spread across platform. |
Bring your own storage (Data Warehouse)Evaluation of difficulty for all user's from all levels to learn to use the platform. |
All ingested data and downstream actions (transformations & data quality monitoring etc.), can be fully hosted. This data can be shared externally to other BI tools and apps. |
Stored data can only be used for Domo BI's visualizations. Transformations and dataset alerting not available. |
Smart Naming Conventions |
Yes - Enforce naming conventions and be alerted when criteria is violated. Split out the taxonomy into different fields to pivot your data further. |
No |
Conversational AI |
Yes |
No |
Quality of support |
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|---|---|---|
Meets Requirements |
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Has the product been a good partner in doing business? |
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Product Direction (% positive) |
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Ease of Admin |
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Domo caters to enterprise brands that need complex migration. The platform is geared towards enterprise-level needs and may not be suitable for small businesses due to their size.
Domo also lacks enterprise features that help with creating large data foundations, such as workspace cloning and bulk edits.
On the other hand, Adverity offers a scalable solution that grows with your business.
With options like our Scalability suite and user ability to host data from within your own warehouse(s), Adverity offers a proven track record of meeting the needs of companies of all sizes.
Where can you send your data?
Domo offers 47 destinations, the majority of which are data warehouses, cloud storage, file-based destinations, and SQL servers.
In addition to these types of destinations, Adverity offers BI destinations such as Looker Studio, Tableau, and Qlik as direct destinations and multiple audience activation destinations including HubSpot and Facebook.
Can you easily pull your data?
Domo users report that connectors are difficult to use, do not always work properly, and occasionally require assistance from customer support.
If a connector doesn't exist and clients opt not to build their own, Domo will build it for them and charge the client by hours spent.
On the other hand, Adverity has one of the largest data connector libraries on the market. Although Adverity users are not able to build their own connectors, the team maintains and frequently updates a large library of connectors.
In need of assistance?
Adverity offers a top-rated support team covering all aspects of the platform, and the in-depth documentation makes it easy for users to find the information they need.
Although Domo also offers customer support, their documentation and support ratings reflect having room for growth. Adverity has received high ratings for both support and user-friendliness, as reflected in positive reviews on sites like G2.
Need to migrate from an existing tool?
Relax. With Adverity, migration is hassle-free, backed by expert support and implementation teams dedicated to ensuring a seamless experience for your business.
(Spoilers: We've done this before!)
Ready for the proof?
No pre-recorded, boring sales presentations. Just a straight-forward, honest chat about your marketing analytics needs and a personalized tour of our platform and how it might help you.
