Product updates / New Connectors: 2026 Update
New Connectors: 2026 Update
Product update: January 20, 2026
Author: Dayo Fordah
New Connectors: 2026 Update
As we settle into the new year, take a look at our recap of all the connectors released in the second half of 2025, along with our first 2026 addition already launched this month.
Walmart DSP is a programmatic advertising platform that enables advertisers to buy inventory using Walmart’s first-party shopper data. It offers precise audience targeting and closed-loop measurement.
With this connector, retail advertisers can retrieve reporting data from the Walmart DSP API, allowing them to effectively measure the performance of programmatic campaigns run both on and off Walmart’s properties.
TikTok MMM (Media Mix Modeling) helps marketers understand TikTok's actual contribution to sales and ROI through statistical analysis. By measuring impact alongside other marketing channels, it enables better budget allocation and provides a holistic view of campaign effectiveness beyond last-click attribution.
Addressing the need for resilient measurement in a cookieless world, this connector provides access to time-series modeling data to quantify influence on business outcomes, revealing which channels offer the best return and identifying cross-channel synergies.
Xiaohongshu (Little Red Book) is a major Chinese social e-commerce platform with significant online to offline services in its offering, especially within the lifestyle industry.
Our connector provides Creative-Level Offline reporting so users can automate the retrieval of daily performance data for each creative asset. This enables advertising data analysts to examine creative metrics to optimize campaigns accordingly.
Tobii is a Swedish technology company specializing in eye-tracking and attention analytics. Their technology uses sensors to measure gaze position and visual attention patterns.
This integration brings Tobii’s impression-level attention data, such as fixation metrics, gaze duration, and demographic attributes, into Adverity. This allows performance analysts to quantify true user attention on ads, moving beyond standard viewability metrics to understand exactly which creative elements draw engagement.
The Pardot Account Engagement API is Salesforce's solution for accessing and managing marketing automation data. It supports lead generation, tracking, and campaign orchestration.
This connector enables digital marketing agencies to retrieve data on prospects, helping to determine which prospects are likely to convert into leads after nurturing.
Convert is an A/B testing and experimentation platform used by marketers and product teams to run controlled experiments on websites and apps. It enables users to define experiences, segment traffic, and measure outcomes.
The new Convert connector supports data integration for accounts, projects, experiences, and goals. It allows marketers to pull aggregated performance reports, facilitating the analysis of experiments to determine which variants drive better clicks, conversions, and engagement.
Hivestack is a digital out-of-home (DOOH) advertising platform that facilitates the buying and selling of DOOH inventory. Our Hivestack connector retrieves campaign playlog data - including impressions, audience, and spend, from the Hivestack Reporting API.
DOOH campaign managers can use this data to analyze and report on detailed campaign delivery and performance.
BARB provides official UK television audience measurement data, including viewing figures, programme ratings, and advertising spot performance.
This connector enables media analysts to retrieve TV viewing and advertising data via the BARB API. By accessing this data, users can analyze programme performance, audience behavior, and advertising reach across UK television networks.
Discover why Adverity is the ultimate solution for your data needs by exploring our comprehensive connector library here.