At a glance
Funnel is a good tool for small to medium-sized businesses seeking a way to automate basic data integration use cases.
Adverity, meanwhile, is a more sophisticated integrated data platform that provides more data connectors, advanced data transformation, and data quality monitoring, making it much more scalable and enterprise-ready.
Who should use Adverity?
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Teams that want to extract a high level of granularity in their data.
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Teams that want to ensure their data is of high quality.
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Teams that need to go beyond basic data transformation.
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Teams that want the ability to scale their data operations as they grow.
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Teams that want detailed insights into their data through conversational natural language queries.
Who should use Funnel?
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Teams that only require very surface data from their data sources without much granularity.
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Teams that do not need to transform their data beyond standard Excel functions.
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Teams that do not require their data to be of high quality before sharing with their destinations.
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Teams that do not envisage they will need to scale or grow any time soon.
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Teams that want minimal insights through simple queries.
Features compared
Prebuilt connectors |
600+ |
500 |
|---|---|---|
Multi-tiered workspaces |
Yes - Hierarchical tree structure with workspaces on different levels. This means data and other content from child workspaces can be shared with Parent workspaces. |
|
AI-assisted data transformations |
Wide range of easy-to-use prebuilt templates. Adverity also provides the option to either generate and apply transformations with our AI Transformation copilot or allow the user to code their own. |
Basic |
Destinations |
28+ |
|
Data governance features |
Yes - with Adverity you get a range of features and options to easily monitor data quality and centrally manage access. |
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Data exploration |
Yes - With Adverity you also get access to data exploration features. |
|
Granularity |
Extremely high with enormous flexibility on what you fetch. |
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Data quality |
Fully customizable monitoring features are available to ensure high-quality data. |
None |
Bring your own storage (Data Warehouse) |
All ingested data and downstream actions (transformations & data quality monitoring etc.), can be fully hosted. This data can be shared externally to other BI tools and apps. |
|
Scalability |
Multi-tiered workspaces, a range of options to administer bulk changes to data entities, and more with our scalability suite. |
Not really, making it very difficult for businesses that want to grow. |
Smart naming conventions |
Yes - Enforce naming conventions and be alerted when criteria is violated. Split out the taxonomy into different fields to pivot your data further. |
|
Conversational AI |
Yes - Data Conversations enables dynamic, real-time interactions with ALL your data that can be continually probed for deeper insights. Teams can collaborate on these insights through access to a shared catalogued library. |
No - Funnel users can input simple queries for limited insights. |
Support |
Yes (scores 93% on G2) |
Don’t just take our word for it!
See how G2 users compare Funnel and Adverity below. Or check it out for yourself on G2’s website!
Adverity vs Funnel - in depth
What about data transformation?
With Funnel, data transformation is largely limited to automating the sort of basic tasks that you typically are able to carry out in Excel.
Alternatively, Adverity provides a much more robust set of advanced and customizable transformation options that can cover almost any use case.
Lastly, with the option of using prebuilt templates and our Transformation Copilot to generate and apply AI transformations - users of any skill level can transform their data with ease.
Data quality
While Adverity provides powerful tools for managing your data and AI-enabled monitoring for easy data quality control, Funnel does not offer this functionality.
However, if you have alternate means of ensuring data quality outside of your solution, or have enough time/resource to manually monitor your ingested data for issues, then this may not be a problem.
Scalability
Funnel is a great tool for basic ETL but can be limiting for businesses that need to scale their data operations and is not considered to be enterprise-ready. Funnel requires users to spend a large amount of time manually building all the individual elements of their data pipeline.
Adverity meanwhile provides the functionality you’d expect from a fully capable solution, including multi-tiered workspaces, a management API, and smart naming conventions - features that are ideal for enterprise businesses or those that need to scale in the future.
Funnel is a great specific point solution to quickly and simply integrate and harmonize data and address basic use cases.
However, it lacks the functionality you’d expect from a fully-integrated solution, such as limited granularity on the data you can fetch, minimal transformation options, and lacks scalability if your business needs to grow.
In comparison, Adverity provides a much more sophisticated solution with more granularity, more advanced data transformations, and powerful features that let you manage high-quality data and scale your data operations as you grow.
Need to migrate from an existing tool?
Relax. With Adverity, migration is hassle-free, backed by expert support and implementation teams dedicated to ensuring a seamless experience for your business.
They said it, not us!
"Frankly, the service, UI, and ease-of-use for Adverity made it a no brainer compared to the competition."
Alex Holt
Director, Digital Advertising, FUEL IMV
"Supermetrics and similar solutions pull the data, but there is a ton of data strategy around schema naming conventions and work to manipulate the data that still needs to be done."
Capterra review
"I dislike having to pay per module [with Supermetrics]. It would be nice to have an affordable plan where I could integrate everything that Supermetrics has to offer. It’s almost too expensive to use."
G2 review
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