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Before we used Adverity, campaign optimization could only be done in the respective department of the business units. It took the departments up to 2 days to prepare the monthly reports. Short-notice customer queries, for example on overlapping KPIs, entailed significant additional work,...Thanks to automated reporting, we can now use the freed-up resources to optimize existing campaigns and also answer short-term customer queries quickly and in real-time.
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Since using Adverity, collecting data and creating reports are now table stakes. It’s on autopilot, allowing our team to focus on getting the most out of our data. We’re starting to get more into prescriptive and predictive strategies. If we do XYZ, we know it would make this impact for this specific customer.
Adverity enabled us to free up a lot of time and focus on actually looking into the data, analyzing the data, and trying to identify opportunities, trends, and anomalies.