Product updates / New Connectors: March & April update
New Connectors: March & April update
Product update: April 22, 2025
Author: Dayo Fordah
March & April updates: New connectors
Scroll below for our latest round of Connectivity product updates!
Kantar
The Kantar Marketplace is an automated market research platform designed for insights professionals, marketers, and agencies seeking rapid and reliable consumer insights.
Our connector automates the process of downloading multiple brand lift reports without having to manually download and stitch them together from the UI. This data can be shared as part of the reporting deliverables to outline what marketing activities have a positive impact on consumer brand perception.
This connector ingests the TV ad performance and attribution metrics from iSpot.tv’s API.
This data can be unified with campaign data across non-TV channels to ascertain the effectiveness of CTV activity on ROAS.
Naver is South Korea’s number one search engine. Businesses use Naver’s PPC advertising to bid on keywords and display ads in prominent positions on search results pages, such as "PowerLinks" (top section) and "BizSites" (lower section).
This connector ingests the performance metrics from Naver’s Search Ads API. This data can then be enriched and shared for insights into search activity and harmonized for channel performance across campaigns.
Stova is a comprehensive event management platform designed to streamline the planning, execution, and analysis of events across various formats, including in-person, virtual, and hybrid.
This connector can be used to harmonize this data with other CRM, Sales Lead, and Conversion tracking data sources to build a rich customer profile and push prospects/customers further along the sales funnel.