Product updates / New Connectors: June & July update
New Connectors: June & July update
Product update: July 15, 2025
Author: Dayo Fordah
June - July updates: New connectors
Scroll below for our latest round of Connectivity product updates!
Oracle Eloqua
Eloqua is a cloud-based marketing automation platform designed to help B2B marketers plan, execute, and measure campaigns across multiple channels like email, web, and social. It enables businesses to nurture leads, score prospects, and deliver personalized experiences based on customer behavior and data.
Mapp Intelligence is a web and app analytics platform that's part of the broader Mapp Cloud. It's designed to help businesses track, analyze, and optimize user behavior across digital channels (like websites, mobile apps, and campaigns).
Its users, primarily marketers, e-commerce managers, and data analysts, are able to transform raw customer data into actionable insights, optimize campaigns, and drive business growth.
AdQuick is a comprehensive platform designed to simplify and modernize the process of planning, buying, and measuring out-of-home (OOH) advertising, such as billboards, transit ads, murals, and other outdoor media.
The AdQuick platform not only allows users to build campaigns from inventory bought within its centralized marketplace but it also offers analytics tools as well as the means to conduct brand awareness surveys.
The AdQuick API Connector enables users to programmatically access OOH advertising data, including campaign performance, inventory availability, and audience insights. This new connector integration will utilise the Campaigns and Reports endpoints of the AdQuick API to provide seamless access to campaign details and reporting data.
Kargo is primarily a Supply-Side Platform (SSP). It operates as a scaled SSP, focusing on providing premium, brand-safe inventory for publishers and connecting them with advertisers through programmatic and direct channels.
Kargo offers a suite of advertising solutions across mobile, CTV, social media, and e-commerce platforms, designed to help brands and publishers achieve high-impact, measurable results across multiple digital channels.
Salesforce Commerce Cloud is a cloud-based e-commerce platform that enables businesses to create, manage, and scale online storefronts for both business-to-consumer (B2C) and business-to-business (B2B) models.
It provides a unified suite of tools and features-such as customizable templates, integrated payment solutions, and AI-powered personalization-to streamline the purchasing process, automate merchandising, and deliver seamless shopping experiences across digital channels.
Commerce Cloud is part of the broader Salesforce Customer Success Platform, allowing deep integration with Salesforce CRM and other Salesforce products.
This integration helps companies unify customer data, personalize the buying journey, and automate key processes like promotions, order management, and customer service.