Data Quality, Upgraded

A high quality foundation for an intelligent future

AI thrives on high-quality data. With a strong data foundation, your analytics, AI copilots, and predictive models can deliver their full potential - driving smarter, faster decisions across your business. That’s where the Data Quality Suite comes in! It proactively surfaces errors, inconsistencies, and delays, so your data is ready to power agentic workflows and next-gen automation. Whether you’re building advanced dashboards, feeding marketing mix models, or unleashing generative AI, ensuring your data is 100% trustworthy is vital.

Built-in protection: The Data Quality Suite keeps getting smarter

No setup required. Our universal monitors are available by default and keep you safe from the most common data issues!

• Duplicates Monitor: Instantly flags identical rows, especially handy for manual uploads from Excel or Google Sheets.
• Timeliness Monitor: Notifies you if data ingestion misses your deadlines, with clear reasons like “re-authorization needed” or “file missing.”
• Data Volume Monitor: Detects sudden spikes or drops in row counts. Perfect for catching campaign surges, authorization hiccups, or missing dimensions.
• Column Consistency Monitor: Spots schema changes in data tables-like renamed or reordered columns-before they break dashboards, scripts, or models.

Full control with Custom Monitors

Got specific rules in mind? Use Custom Monitors to define exactly what “good data” looks like for your team.

• Ensure certain fields aren’t empty.
• Enforce value lists (think country codes or campaign statuses).
• Catch format mismatches (like rogue date formats).
• Set it once-monitor continuously and automatically.

Visibility and control at scale

Whether you’re wrangling 10 datastreams or 100, these monitors give you the oversight and confidence to keep your data pipeline clean, fast, and trustworthy. Ready to trust your data? Switch on the Data Quality Suite and let your AI ambitions take flight.