At a glance
Compared to Supermetrics, Adverity is a much more sophisticated data integration platform.
Supermetrics is a great entry-level data integration tool for pushing raw data to a small handful of destinations.
Adverity on the other hand is a sophisticated, fully-integrated data platform that provides a vast selection of data sources and destinations, powerful data transformation options, and a range of features designed to make managing your data easier.
Who should use Adverity?
-
Teams that need a fully integrated data platform that can cover a wide range of use cases.
-
Teams that utilize a wide range of data sources and destinations
-
Highly data- driven teams that are looking to scale in the future.
-
Teams that want to ensure their data is of high quality.
-
Teams that want to explore their data visually and retrieve real-time insights in the same solution.
Who should use Supermetrics?
-
Teams that need a simple but basic data solution with little future need to scale.
-
Teams that only require a single source of truth solution, suited for simple report automation.
-
Teams that already have tools to ensure their data is of high quality.
-
Teams that use a small number of data sources or are able to build their own APIs.
-
Teams that don’t need to explore and glean insights from their data before it is sent to their destination.
Features compared
Prebuilt connectors |
600+ |
140+ |
|---|---|---|
Multi-tiered workspaces |
Yes - Hierarchical tree structure with workspaces on different levels. This means data and other content from child workspaces can be shared with Parent workspaces. |
|
AI-assisted data transformations |
Wide range of easy-to-use prebuilt templates. Adverity also provides the option to either generate and apply transformations with our AI Transformation copilot or allow the user to code their own. |
Smaller range of prebuilt transformations without the option to code your own. AI-assisted data transformations can only generate new fields, not edit existing ones. |
Destinations |
28+ |
15 |
Data governance features |
Yes - with Adverity you get a range of features and options to easily monitor data quality and centrally manage access. |
Basic |
Data exploration |
Yes - With Adverity you also get access to data exploration features. |
|
Granularity |
Extremely high with enormous flexibility on what you fetch. |
|
Data quality |
Fully customizable monitoring features are available to ensure high-quality data. |
|
Bring your own storage (Data Warehouse) |
All ingested data and downstream actions (transformations & data quality monitoring etc.), can be fully hosted. This data can be shared externally to other BI tools and apps. |
|
Scalability |
Multi-tiered workspaces, a range of options to administer bulk changes to data entities, and more with our scalability suite. |
|
Smart naming conventions |
Yes - Enforce naming conventions and be alerted when criteria is violated. Split out the taxonomy into different fields to pivot your data further. |
|
Conversational AI |
Yes - Data Conversations enables dynamic, real-time interactions with ALL your data that can be continually probed for deeper insights. Teams can collaborate on these insights through access to a shared catalogued library. |
No - Supermetrics offers ChatGPT-powered insights into data, but this is limited to a small number of data sources. Teams also cannot collaborate on these insights within a structured space. |
Support |
Yes (scores 93% on G2) |
Don’t just take our word for it!
See how G2 users compare Supermetrics and Adverity below. Or check it out for yourself on G2’s website!
Adverity vs Supermetrics - in depth
How about data transformation?
Supermetrics offers data transformation options that cover a decent range of use cases - for example, country code standardization and currency conversion. However, users cannot code their own transformations and though the Custom Fields with AI feature allows for data manipulation, this is limited to the creation of new fields. In other words, data in existing fields cannot be transformed with this feature.
Alternatively, Adverity presents a more comprehensive selection of advanced and adaptable transformation options that can cater to almost any use case.
Users can utilize powerful prebuilt templates such as Smart Naming Conventions and Translate. They can also use our Transformation Copilot for AI-generated transformations, as well as code their own transformations.
Any data governance tools?
While Supermetrics is a great data extraction tool, it doesn’t include key tools for monitoring and ensuring the quality of your data.
Adverity gives you access to advanced data governance tool such as parent-child workspaces, an AI-powered data quality suite, and Smart Naming Conventions so you can ensure your data is 100% trustworthy.
As a fully-integrated data platform, Adverity lets you easily view, configure, enrich, manage, store, secure, and send your data all from one place.
What's the cost?
Supermetrics is a good option if your budget is small and your needs are basic. However, users should be wary of additional costs that can escalate quickly, particularly when adding new users, accounts, connectors, or data ingestion frequency.
Supermetrics is a great entry-level solution for extracting, enriching, and sending data - provided that the data sources and destinations are covered in its selection of integrations.
However, if you need to implement sophisticated transformations, manage data quality, and require more data sources and destinations, Adverity may be the best choice for you.
Need to migrate from an existing tool?
Relax. With Adverity, migration is hassle-free, backed by expert support and implementation teams dedicated to ensuring a seamless experience for your business.
They said it, not us!
"Frankly, the service, UI, and ease-of-use for Adverity made it a no brainer compared to the competition."
Alex Holt
Director, Digital Advertising, FUEL IMV
"Supermetrics and similar solutions pull the data, but there is a ton of data strategy around schema naming conventions and work to manipulate the data that still needs to be done."
Capterra review
"I dislike having to pay per module [with Supermetrics]. It would be nice to have an affordable plan where I could integrate everything that Supermetrics has to offer. It’s almost too expensive to use."
G2 review
Ready for the proof?
No pre-recorded, boring sales presentations. Just a straight-forward, honest chat about your marketing analytics needs and a personalized tour of our platform and how it might help you.
