Adverity or Salesforce Marketing Cloud
Which is best for your business?
At a glance
Compared to Salesforce Marketing Cloud (formerly Datorama), Adverity innovates at a faster pace when it comes to adding connectors, data source fields, destinations, and features in general.
Salesforce Marketing Cloud is primarily a BI tool with ETL functionality that is a lot less future-proof.For these reasons, Adverity has a proven track record of easily migrating customers looking to grow from Salesforce Marketing Cloud. With a dedicated team of experts meeting more than just their needs, Adverity is committed to offering businesses more time to make impactful data-driven decisions with quality data.
Who should use Adverity?
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Businesses that need real-time data from a wide range of connectors.
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Data-driven teams of all levels looking for easy to follow data transformations.
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Teams that require data quality features for superior business insights.
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Teams that need to process large volumes of data sustainably.
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Teams that want to use Conversational AI to query data and collaboratively share detailed insights.
Who should use Salesforce Marketing Cloud?
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Teams that do not require deep granularity from their connectors.
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Teams looking to build and share dashboards using Salesforce Marketing Cloud only.
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Teams that are confident that their data doesn't require more than basic data cleaning.
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Teams that have no immediate plans to increase their scalability.
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Teams that do not want to query their data in-platform and collaborate on shared insights.
Features compared
Prebuilt connectors |
600+ |
130+ |
|---|---|---|
Multi-tiered workspaces |
Yes - Hierarchical tree structure with workspaces on different levels. This means data and other content from child workspaces can be shared with Parent workspaces. |
|
AI-assisted data transformations |
Wide range of easy-to-use prebuilt templates. Adverity also provides the option to either generate and apply transformations with our AI Transformation copilot or allow the user to code their own. |
No prebuilt transformations nor any AI assistance for complex executions. |
Destinations |
28+ |
|
Data governance features |
Yes - with Adverity you get a range of features and options to easily monitor data quality and centrally manage access. |
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Data exploration |
Yes - With Adverity you also get access to data exploration features. |
|
Granularity |
Extremely high with enormous flexibility on what you fetch. |
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Data quality |
Fully customizable monitoring features are available to ensure high-quality data. |
Limited manual options for cleaning data. |
Bring your own storage (Data Warehouse) |
All ingested data and downstream actions (transformations & data quality monitoring etc.), can be fully hosted. This data can be shared externally to other BI tools and apps. |
|
Scalability |
Multi-tiered workspaces, a range of options to administer bulk changes to data entities, and more with our scalability suite. |
Restricted scalability requiring a lot of work duplication. |
Smart naming conventions |
Yes - Enforce naming conventions and be alerted when criteria is violated. Split out the taxonomy into different fields to pivot your data further. |
|
Conversational AI |
Yes - Data Conversations enables dynamic, real-time interactions with ALL your data that can be continually probed for deeper insights. Teams can collaborate on these insights through access to a shared catalogued library. |
No |
Support |
Yes (scores 93% on G2) |
Don’t just take our word for it!
See how G2 users compare Salesforce Marketing Cloud and Adverity below. Or check it out for yourself on G2’s website!
Adverity vs Salesforce Marketing Cloud - in depth
Salesforce Marketing Cloud allows users to transform data through a custom rule setup as well as coding syntax based in C or Javascript. However without any out of the box options, users will find there is a steep learning curve when it comes to transforming data meaningfully.
Alternatively, Adverity presents a more comprehensive selection of advanced and adaptable transformation options that can cater to almost any use case.
Users can utilize powerful prebuilt templates such as Smart Naming Conventions, Currency Conversion, and Translate. They can also use our AI Transformation Copilot feature to generate and apply transformations to their datasets.
Salesforce Marketing Cloud offers very few options for users to share their data externally outside of Data Warehouse destinations.
Adverity in addition to this offers File Storage, Business Intelligence, and Audience Creation destinations, providing users with a far greater range of platforms to share their data to.
While Adverity provides powerful tools for managing your data and AI-enabled monitoring for easy data quality control, Salesforce Marketing Cloud does not offer this functionality.
Users can utilize Adverity’s data quality suite to detect duplicate rows and invalid values, as well as flag when a metric is higher or lower than the expected threshold. And with Advanced Notification choices, you decide exactly how you stay informed about your data.
For businesses that require a fully integrated data platform that can cater to a wide selection of use cases and user experience, Adverity is the clear choice.
From its AI-powered data quality monitoring and data transformation assistance to its versatility in sharing data externally, Adverity users benefit from a powerful user-friendly solution that scales up as data operations increase.
Need to migrate from an existing tool?
Relax. With Adverity, migration is hassle-free, backed by expert support and implementation teams dedicated to ensuring a seamless experience for your business.
They said it, not us!
"Frankly, the service, UI, and ease-of-use for Adverity made it a no brainer compared to the competition."
Alex Holt
Director, Digital Advertising, FUEL IMV
"Supermetrics and similar solutions pull the data, but there is a ton of data strategy around schema naming conventions and work to manipulate the data that still needs to be done."
Capterra review
"I dislike having to pay per module [with Supermetrics]. It would be nice to have an affordable plan where I could integrate everything that Supermetrics has to offer. It’s almost too expensive to use."
G2 review
Ready for the proof?
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