At a glance
Improvado offers a reliable end-to-end ETL solution with marketing-friendly features for users who wish to ingest, transform, and explore their data in-platform.
However, new users may struggle with its relatively steep learning curve and often find that its connectivity is lacking whether ingesting data or sharing it externally.
Adverity is a better integrated solution designed to cater to a wider range of use cases.
With features that streamline the application of powerful transformations and data quality monitoring, it is the best choice for decreasing the time to insights.
Who should use Adverity?
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Teams across all industries with a wide range of data use cases.
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Enterprise businesses that need to enforce user access control that reflects their organizational structure.
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Businesses that want the ability to scale their data operations as they grow.
Who should use Improvado?
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Teams with a small number of data use cases limited to marketing.
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Non-enterprise businesses that will loosely enforce the governance of user access.
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Businesses that do not envisage they will need to scale up their data operations in the future.
Features compared
Prebuilt connectors |
600+ |
500+ |
|---|---|---|
Multi-tiered workspaces |
Yes - Hierarchical tree structure with workspaces on different levels. This means data and other content from child workspaces can be shared with Parent workspaces. |
No - Workspaces adopt a flat structure and cannot share data and settings freely. |
AI-assisted data transformations |
Wide range of easy-to-use prebuilt templates. Adverity also provides the option to either generate and apply transformations with our AI Transformation copilot or allow the user to code their own. |
No |
Destinations |
28+ |
|
Data governance features |
Yes - with Adverity you get a range of features and options to easily monitor data quality and centrally manage access. |
|
Data exploration |
Yes - With Adverity you also get access to data exploration features. |
|
Granularity |
Extremely high with enormous flexibility on what you fetch. |
|
Data quality |
Fully customizable monitoring features are available to ensure high-quality data. |
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Bring your own storage (Data Warehouse) |
All ingested data and downstream actions (transformations & data quality monitoring etc.), can be fully hosted. This data can be shared externally to other BI tools and apps. |
|
Scalability |
Multi-tiered workspaces, a range of options to administer bulk changes to data entities, and more with our scalability suite. |
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Smart naming conventions |
Yes - Enforce naming conventions and be alerted when criteria is violated. Split out the taxonomy into different fields to pivot your data further. |
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Conversational AI |
Yes - Data Conversations enables dynamic, real-time interactions with ALL your data that can be continually probed for deeper insights. Teams can collaborate on these insights through access to a shared catalogued library. |
Yes |
Support |
Yes (scores 93% on G2) |
Don’t just take our word for it!
See how G2 users compare Improvado and Adverity below. Or check it out for yourself on G2’s website!
Adverity vs Improvado - in depth
Can you instantly access your data?
Though Improvado lists 500 + connectors - the majority of these are “Available by Request only” which requires the support team’s involvement in setting up the integration.
Notable Connectors with this categorization include Moz, Google Trends, Adobe Advertising Cloud, and Google Cloud Storage. This means users cannot instantly access these data sources, delaying time to insights for businesses that rely on these platforms.
Adverity boasts a greater number of “native” connectors and destinations meaning these are immediately available for users to ingest data from and send data to without requiring support.
Data transformations: More options for more use cases
Adverity provides a selection of pre-built templates for simpler transformations - such as translating language, converting currency, and creating/editing dataset columns. This means new users can get their data in the correct format right away for analysis.
Both Adverity and Improvado offer scripting options as well as AI assistance for performing more complex data transformations. However - Adverity's Transformation CoPilot can also generate and apply these transformations directly to your data.
Scalable data governance
Improvado incorporates a flat hierarchical structure for its workspaces and limits what data and settings can be shared across each, making the governing of user access control more difficult. Furthermore, Improvado primarily requires users to create data streams singularly which can be time-consuming.
Adverity gives you access to advanced data governance tool such as parent-child workspaces, an AI-powered data quality suite, and Smart Naming Conventions so you can ensure your data is 100% trustworthy.
As your data operations scale up, the process of ensuring your single source of truth always fulfills your data objectives is further streamlined with the ability to clone workspaces as well as apply bulk edits across datastreams.
Lastly, with the Performance Manager you can maximize the processing of your tasks however you see fit so your data is always ready for use regardless of data volume.
Improvado works best for smaller businesses that seek to automate their marketing reporting with the added benefit of AI to assist with data transformation. However, due to a large portion of connectors and destinations only available by request, delays in retrieving insights are to be expected.
The lack of features addressing scale will hamper efforts for enterprise businesses looking to build and maintain a single source of truth to cover their use cases.
On the other hand, Adverity provides the best data foundation for large and growing businesses.
With native connectors providing users instant access to their data sources as well as AI features for governing data quality and performing data transformations, the result is a unified data hub that can fulfill Business Intelligence, Analytics, and MMM needs.
And with in-platform tours and excellent support, users both new and experienced can rapidly build a single source of truth to fuel their business’ strategic decisions.
Need to migrate from an existing tool?
Relax. With Adverity, migration is hassle-free, backed by expert support and implementation teams dedicated to ensuring a seamless experience for your business.
They said it, not us!
"Frankly, the service, UI, and ease-of-use for Adverity made it a no brainer compared to the competition."
Alex Holt
Director, Digital Advertising, FUEL IMV
"Supermetrics and similar solutions pull the data, but there is a ton of data strategy around schema naming conventions and work to manipulate the data that still needs to be done."
Capterra review
"I dislike having to pay per module [with Supermetrics]. It would be nice to have an affordable plan where I could integrate everything that Supermetrics has to offer. It’s almost too expensive to use."
G2 review
Ready for the proof?
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