At a glance
Compared to Domo, Adverity is an easy-to-use platform with exceptional support designed to set you up for success.
Domo is experienced in handling large company migrations, but it is reportedly a complicated platform to navigate. On the other hand, Adverity is equally experienced while also offering a low barrier to entry and excellent support for users both familiar and new to data automation.
Adverity, with its intuitive UI, user-friendly in-platform tours, and features such as AI-assisted data transformations - is the perfect choice for users no matter the technical expertise.
Who should use Adverity?
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Teams from businesses of all sizes who want a customized tool designed to deliver actionable insights
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New and experienced teams searching for a user-friendly data platform.
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Data-driven teams looking to optimize their campaigns and improve marketing performance.
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Teams of all levels looking to perform powerful data transformations with the option of pre-built templates, coding, and AI generated transformations.
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Teams that wish to apply automated data quality checks from a centrally managed suite.
Who should use Domo?
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Teams with experience in data integration, specifically from enterprise-level businesses.
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Teams with a technical background capable of setting up new connectors and familiar with similar tools.
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Teams looking for extensive visualization capabilities beyond bar charts, heat maps, and scatter plots.
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Teams with moderate experience with data transformations.
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Teams that do not need to centrally govern data quality checks created.
Features compared
Prebuilt connectors |
600+ |
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|---|---|---|
Multi-tiered workspaces |
Yes - Hierarchical tree structure with workspaces on different levels. This means data and other content from child workspaces can be shared with Parent workspaces. |
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AI-assisted data transformations |
Wide range of easy-to-use prebuilt templates. Adverity also provides the option to either generate and apply transformations with our AI Transformation copilot or allow the user to code their own. |
Users can receive recommendations on how to build their transformations. |
Destinations |
28+ |
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Data governance features |
Yes - with Adverity you get a range of features and options to easily monitor data quality and centrally manage access. |
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Data exploration |
Yes - With Adverity you also get access to data exploration features. |
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Granularity |
Extremely high with enormous flexibility on what you fetch. |
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Data quality |
Fully customizable monitoring features are available to ensure high-quality data. |
Yes - Some Data Quality functionality spread across platform. |
Bring your own storage (Data Warehouse) |
All ingested data and downstream actions (transformations & data quality monitoring etc.), can be fully hosted. This data can be shared externally to other BI tools and apps. |
Stored data can only be used for Domo BI's visualizations. Transformations and dataset alerting not available. |
Scalability |
Multi-tiered workspaces, a range of options to administer bulk changes to data entities, and more with our scalability suite. |
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Smart naming conventions |
Yes - Enforce naming conventions and be alerted when criteria is violated. Split out the taxonomy into different fields to pivot your data further. |
No |
Conversational AI |
Yes - Data Conversations enables dynamic, real-time interactions with ALL your data that can be continually probed for deeper insights. Teams can collaborate on these insights through access to a shared catalogued library. |
Yes - offers chat-based insights from data, but teams cannot collaborate on these in a structured space. |
Support |
Yes (scores 93% on G2) |
82% |
Don’t just take our word for it!
See how G2 users compare Domo and Adverity below. Or check it out for yourself on G2’s website!
Adverity vs Domo - in depth
Can you easily pull your data?
Domo users report that connectors are difficult to use, do not always work properly, and occasionally require assistance from customer support.
If a connector doesn't exist and clients opt not to build their own, Domo will build it for them and charge the client by hours spent.
On the other hand, Adverity has one of the largest data connector libraries on the market. Although Adverity users are not able to build their own connectors, the team maintains and frequently updates a large library of connectors.
Domo lacks enterprise features that help with creating large data foundations, such as workspace cloning and bulk edits.
On the other hand, Adverity offers a scalable solution that grows with your business.
With options like our Scalability suite and user ability to host data from within your own warehouse(s), Adverity offers a proven track record of meeting the needs of companies of all sizes.
In need of assistance?
Adverity offers a top-rated support team covering all aspects of the platform, and the in-depth documentation makes it easy for users to find the information they need.
Although Domo also offers customer support, their documentation and support ratings reflect having room for growth. Adverity has received high ratings for both support and user-friendliness, as reflected in positive reviews on sites like G2.
Adverity stands out as a superior choice compared to Domo for businesses looking for a forward-thinking and easy-to-use platform. Adverity excels in providing high data quality management, excellent support, and accessible solutions for teams of all sizes.
With advanced AI-powered features, diverse destination options, and a strong user base testimony, Adverity emerges as a more robust and user-friendly solution, ensuring success without hidden costs or challenges.
Need to migrate from an existing tool?
Relax. With Adverity, migration is hassle-free, backed by expert support and implementation teams dedicated to ensuring a seamless experience for your business.
They said it, not us!
"Frankly, the service, UI, and ease-of-use for Adverity made it a no brainer compared to the competition."
Alex Holt
Director, Digital Advertising, FUEL IMV
"Supermetrics and similar solutions pull the data, but there is a ton of data strategy around schema naming conventions and work to manipulate the data that still needs to be done."
Capterra review
"I dislike having to pay per module [with Supermetrics]. It would be nice to have an affordable plan where I could integrate everything that Supermetrics has to offer. It’s almost too expensive to use."
G2 review
Ready for the proof?
No pre-recorded, boring sales presentations. Just a straight-forward, honest chat about your marketing analytics needs and a personalized tour of our platform and how it might help you.
