There are so many different data points, especially in media, that there can be a danger of having too much data. We needed to filter through the noise to identify key measures and support our clients’ vision while also re-directing them to identify new areas of impact.

When I go to a client, I like to go there with lots of data and show them how easy it is to uncover new insights with Adverity. It’s nice to show them that we can reduce our hours and achieve even better results by using the best technology.

We are now getting significantly better data, significantly faster—a true game-changer for us. But most importantly, we now have much better customer data protection, this is priceless!

With Adverity we save valuable time, which we can dedicate to other areas with a higher impact on our business goals, instead of manually consolidating data from different sources to get a holistic view.

The biggest benefit is the democratization of the data. Thanks to our ability to expand the data we bring to departmental stakeholders, we’ve been able to ramp up on our social strategies, to understand when and what to post, and maximize engagement.