Marketing Analytics Blog | Adverity | CPG and Retail

ALL TAGS How To and Best Practice Guides The Undiscovered Metric What Is

Education What Is CPG and Retail

What is Retail Media?

Feb 13, 2025

Retail media is transforming the way brands reach shoppers, offering highly targeted advertising within retailer ecosystems. But what is retail media, and how does it differ ...
Data-driven Marketing Data Integration CPG and Retail The Undiscovered Metric

Retail Media: The Golden Age of Customer-Centric Advertising

Jan 22, 2025

Retail media lets marketers influence a customer at the exact moment they’re deciding what to buy. It's a booming channel that’s transforming how brands connect with shoppers ...
Marketing Technology Thought-Leadership CPG and Retail The Undiscovered Metric

Blending Data and Creativity: Insights from Mariama Kamanda at Barilla

Nov 19, 2024

If you think data and creativity don’t mix, think again. Many marketers see the rise of data-driven strategies as a potential threat to the creative processes that make ...
KPIs and Metrics Education What Is CPG and Retail Data Connectors

What is Walmart Marketplace, and What Key Metrics Do I Need to Track?

May 28, 2024

Understanding and leveraging eCommerce platforms like Walmart Marketplace has become crucial for brands across various sectors. As online shopping rates continue to grow, so ...
Data Integration Thought-Leadership CPG and Retail Marketer

Could First-Party Customer Data Transform The Way We Target Ads?

Jul 20, 2022

While in the past, using first-party customer data seemed far too complicated to be a viable way of acquiring customers compared to cookie-based targeting, stringent privacy ...
Big Data Data-driven Marketing Education How To and Best Practice Guides CPG and Retail eCommerce Marketing Analytics

How to Map Out a Successful Q4 in Retail in a Year Like This

Oct 15, 2020

The holiday season is coming. Will this be a golden quarter for retailers, or will issues peak? If you arm yourself with ideas backed by data, you will win this Q4 more ...
Data-driven Marketing Data Integration CPG and Retail Data Visualization Marketing Analytics

Is Having Too Much Data Ever a Bad Thing in the FMCG Industry?

Apr 29, 2020

We live in a time where there is no shortage of data. But is having too much of it something bad? Well, if you cannot analyze it properly, it really can be. Modern trade, ...