Before Adverity, we used a combination of manual processes and various standalone tools for data collection, analysis, and reporting. This created limited, inconsistent reports, and we struggled to gain comprehensive insights from our data.

Because of the data availability that Adverity has made possible, we are now able to calculate true return on ad spend, not in the ad platform, but through the actual business. And the potential of this is enormous.

There are so many different data points, especially in media, that there can be a danger of having too much data. We needed to filter through the noise to identify key measures and support our clients’ vision while also re-directing them to identify new areas of impact.