SOLUTIONS

Automated Data Integration & Dashboarding Platform for Brands of CONSUMER GOODS

Adverity’s marketing intelligence software empowers brand managers by unifying their marketing activities within one central hub.
Generate compelling new insights to maximise engagement, customer conversion, brand loyalty and awareness.

Benefits at a glance

  • Automated real-time integration of data from all sources means users can quickly produce high-quality marketing and sales performance reports.
  • Huge gains in efficiency and reduced strain on IT and marketing departments through professional data management.
  • Efficiency gains allow you to better focus resources on generating actionable insights to improve marketing and sales performance.
  • Dashboards and visualisation widgets can be easily customised and shared with different users and departments.
  • Automated analyses of highly granular data through an extensive selection of KPIs.

  • No more switching between multiple accounts and platforms to get access to data.
  • Maximum transparency resulting from data democratisation to permit fast data-driven decision making across your organisation.
  • Optimised marketing performance and improved advertising efficiency.
  • Set specific access rights for users to manage what they are able to access, view, share or download.
  • Straightforward onboarding process, comprehensive product training and attentive customer support provided by Adverity’s Client Success team.

Automated end-to-end data integration

Adverity provides native access to hundreds of data sources to effortlessly integrate highly granular data from all the media, marketing, e-commerce and CRM platforms you use for your brand’s marketing and sales activities.

Instead, Adverity can process any type of data: regardless of its format or original source. Equipped with advanced transformation capabilities, Adverity is able to provide a consistent structure for all your datasets by stripping them of their various formats before cleaning and harmonising the data. Standardisation of your datasets ensures there are no blind spots from missing or incoherent data and enables easy cross-channel analysis.

Moreover, this gives rise to users implementing powerful multi-level KPIs comprised of multiple target audiences or data segments within a single metric or dimension.

Only with the highest quality data can your brand identify the true growth drivers that will shape your future business success.

A central hub for all your data

Unify all your marketing and sales activities under one centralised hub: integrate online and offline data to pinpoint opportunities to maximise engagement, conversion rates, loyalty and awareness. With Adverity at your disposal, there’s no need to switch between tools to access all your data.

Look deeper across the entire customer journey than ever before – blend previously siloed data streams and get a more comprehensive overview of your brand’s business performance.

What’s more, we’ve got all your e-commerce needs covered too. FMCGs can integrate all their product inventory information, including product images to ensure easy comprehension which product(s) the data relates to.

By putting all your data at your fingertips, your brand can expect to benefit from huge increases in efficiency. Your team can then better focus their resources on generating compelling and actionable insights to improve your return on advertising expenditure.

Continual campaign optimisation

Closely monitor each ongoing campaign with real-time data and evaluate how your marketing activities perform against defined benchmarks and goals.

Adverity gives you a complete snapshot to help you better identify which campaigns are performing well and which ones may need further optimisation or investment. Our marketing analytics software takes the guesswork out of your workflow – helping you to sanction smarter business decisions from high-quality data.

Adverity provides a highly interactive data exploration and reporting experience, which empowers FMCGs and brands to react quickly to identify possibilities to optimise campaigns and improve their return on advertising expenditure.

Continually optimise all your campaigns

The advantages of having a specialised platform like Adverity quickly became clear: we were immediately convinced by the professional API management and the optimised data quality.

Maximilian Nierhoff, Head of Marketing Technology

Still not convinced? Read what our clients have to say about us over at g2crowd.com.

Compelling visualisations and custom dashboards

Adverity Insights users can create compelling visualisations that can be shared easily with colleagues in reports and dashboards.

There’s no limit to the number of dashboards you can produce. It’s also possible to automate their creation for efficient internal reporting.

Dashboards and reports are highly customisable so you can easily apply your company’s branding and corporate identity.

The visualisations and widgets used in your dashboards can either display historical data or update automatically when new data becomes available.

Add custom visualisations to shareable dashboard
Adverity provides your organisation with a single source of truth

A single source of truth for your entire organisation

Adverity facilitates collaboration between teams by providing a holistic and transparent representation of your sales and marketing performance. Data democratisation promotes agile decision making, which may have been previously restricted by departmental silos.

You can assign each user access rights according to organisational structure, meaning you can manage what each user is able to access, view, share or download. By providing greater openness and accessibility to data, your staff stand to benefit from improved understanding of organisational goals and how to best achieve them.

Marketing’s role as a catalyst for growth cannot be understated. Indeed, there is a growing necessity for marketers to provide a complete and transparent measurement for their return on investment (ROI). Our platform ensures that marketers have easy access to all the data they need to prove the effectiveness of their work.

Build a brand that customers love

Adverity is a powerful outlet for monitoring your brand health, customer satisfaction, competitor activities, sentiment and so much more.

Acquire a comprehensive understanding of how your brand is received by existing and potential customers by integrating data from company review websites, social listening platforms, consumer surveys and search engines.

By creating this additional layer of understanding, you’ll gain invaluable insights that will help refine your messages pursued by your marketing, sales and customer service departments to better resonate with your target audiences.

Build a brand that is loved by its customers

Trusted by leading brands and advertisers

Brands big and small leverage their data with the #1 marketing intelligence platform

The perfect marketing analytics and dashboarding solution for consumer good brands

Convert more website visitors into customers

TRANSFORM VISITORS INTO CUSTOMERS

Identify scope for optimising ongoing campaigns to drive conversions through in-depth analysis of user behaviour.

Flexible hosting solutions available: cloud or on-premise.

FLEXIBLE HOSTING OPTIONS

Adverity can either be hosted on our lightning-quick and highly secure cloud infrastructure or deployed on your own servers.

Easy-to-use drag and drop interface

DRAG AND DROP INTERFACE

An easy-to-use platform that requires no coding knowledge, click – not code – your way to compelling marketing insights within seconds.

Connect all your data under one central hub

INTEGRATE DATA FROM ANY SOURCE

DataTap can process any type of data or format. That’s our guarantee. No matter how it looks, where it originates from or how it might change.

Preconfigured data connectors for all your data sources

Resources

Download case study

Adverity Product Brochure

Want to learn more about our product line? Get the lowdown on the #1 platform for marketing data integration and visualisation here.

Read post

Choosing the Right Marketing Tools

With more than 6,000 marketing platforms available, making the right choices is key to the future success of your business.

Read post

Importance of Data Quality for Day-to-Day Marketing

Highly quality data should the foundation of every data-driven advertising activity – and crucial for your marketing strategy.

Download case study

Automated Data Integration for the Online Retail Industry

Adverity boosted Fashionette’s efficiency. Read to know how we did it. Download the case study here to find out!

Slide Background

Claim a live demo and receive a free trial afterwards



How we use your dataBy signing up to our mailing list, you can expect to receive a monthly update of our new blog posts.

Your email address may also be used for business purposes.

You can remove yourself from our database at any time by getting in touch or clicking unsubscribe at the bottom of emails we send.

For more information, please read our privacy policy.