About the session
Using Insight-Driven Campaign Data Analytics
The pressure is on. Telecommunication companies of all sizes need to get ahead of the competition by enhancing customer experiences.
Digital transformation is designed to ensure operators can compete by being increasingly customer-centric and provide an innovative and agile digital service. But 67% of operators are struggling to adapt to the changing competitive landscape quickly enough.
The increasing demand to analyse and streamline vast amounts of both online and offline data from multiple call centres and CRMs for the purposes of more effective marketing campaigns has never been more important.
Join Vodafone Italy’s Digital Marketing & Performance Data Analyst, Emiliano Bozzi and Adverity’s VP Sales, Sam Madden, where they will discuss and examine how best to manage these industry pain points, whilst simultaneously enhancing service levels and reducing customer churn.