About the session

Thursday 18 May 2023 | 12pm CET

Today, tomorrow and long into the future data management across your marketing ecosystem will be critical to your company's long-term success, especially within the Real-Money-Gaming (RMG) Industry. Unified processes and technologies will be the driving force behind your day to day decision making, as well as long term focus as your teams strive to hit KPIs to meet  company goals in an ever changing digital landscape. 

In this session we will dive deeper into the Martech and Data management trends in 2023. Looking at the core challenges in RMG and discussing what you need for a modern data stack in order to break down data silos and increase collaboration within teams. 

You will learn:  

• The current state of marketing data stacks in RMG 
• Why it is essential to trust the technology and the data  
• The common data challenges within RMG
• Your data checklist and best practises when implementing a modern data stack