About the session

All trends, needs and issues in the sports and fitness retail area demand a higher use of tracking and data.  If done correctly, looking for insights and analysing your customers and data provides you with a competitive advantage as companies become faster, more efficient and more relevant to customers.

Learn from Adverity and successful sportswear innovator ODLO how you can get ahead of the competition by converting your marketing data into actionable insights and present the ROI of multichannel campaigns in a simplified manner.

By teaming up with Adverity, hear how ODLO has successfully:

• Reduced time spent on data consolidation to only 1/3 of the time required before.
• Boosted data accuracy by 60%.
• Accelerated daily operations by 60% using data management automation.