Book a demo

Book a demo

Empowering Data-Driven Marketing With Intelligent Data Centralization

November 2020


Fireside chat with Fashionette at #DMWF

Session type



About the session

The systematic centralization and consolidation of the various data silos of a modern enterprise is indispensable in order to view all of a company’s data holistically. This sounds quite obvious, but in reality, this is usually an extensive project with many internal and external stakeholders and numerous process steps.

fashionette has found a strong partner in Adverity, who is an important building block in the field of data engineering and has thus played a major role in building a state-of-the-art data stack. Based on the system-immanent data intelligence created in this way, it is possible to generate valuable insights concerning specific departments, as well as general company-wide information.

Hear fashionette and Adverity discuss the advantages of this approach from a modern e-commerce retailer’s perspective. And how, with truly intelligent data centralization; automation of marketing processes, data-driven campaign management and a holistic view of all your marketing data finally becomes possible.

Maximilian H Nierhoff

Head of Business Intelligence

Fashionette AG

Tobias Düperthal

Business Intelligence Engineer

Fashionette AG

Kirsten Ralph

Head of Account Management


Watch on demand now

HubSpot Video

Want to learn more about Adverity's intelligent features?

Book a demo