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Brand vs. Performance Marketing: How to Measure and Optimize for Success in 2021

March 2021

Event

Adverity webinar

About the session

If marketers are looking to remain competitive in today's landscape, they should be looking at building a holistic approach to this debate - giving a true understanding of both the art and the science of marketing to gain the best, combined, results.

Join us to explore the differing benefits, metrics and KPIs of the two methods, and learn best practices and strategies on how to tackle the disconnect and successfully measure and optimize for success in 2021.

Speakers
Holly Thomson

Global Event Marketing Manager

Adverity

Madalina Teodorescu

Senior Demand Generation Manager

Adverity

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