Enhance your knowledge about marketing and data

If you are a data-driven marketer, a data analyst, a CMO or a CEO, or just interested in the topic of marketing analytics, we have created a set of eBooks and other resources that we hope will provide all the answers to your questions when it comes to marketing and data.

From data to insights - The why, what, and how on becoming insight-driven

What does it actually mean to be insights-driven and how does a company become one that is truly driven by insights derived from data? Read the report from our roundtable and get the answers from some of the industry leaders.

A Guide to Audience & Engagement Analytics for the Media and Entertainment Industry

In this playbook we take a look at some of the key trends facing the M&E industry and the crucial role data analytics will play in how businesses engage with and track their audiences.

Ecommerce Analytics Playbook: A Step-By-Step Guide for Online Retailers

We’ve put together a step-by-step guide on how to get the right marketing data, how to visualize and analyze it, and successfully transform your online retail business into a data-driven growth machine.

The 3-minute Guide to Telling Your Data's Story

Marketing leaders today rely more on data to tell impactful stories about their brand. If you want to learn how you can deliver data-driven stories in a more effective manner, download our quick guide created in cooperation with AdWeek.

Marketing Reporting 101: Building the Ultimate Dashboard with SaaS KPIs

In this eBook you will learn 21 key KPIs that will form the building blocks in your marketing reporting and how to develop the ultimate dashboard for your SaaS business.


Marketing Checklist for Telecoms

6 Key Steps to Fully Data-Driven Marketing in Telecoms

Download this checklist and discover 6 features that will completely transform your marketing, moving it from inefficient work with siloed data towards a holistic overview of your marketing performance.


Augmented Analytics Checklist

Augmented Analytics checklist for a proactive data approach

A list of all the features and benefits that Augmented Analytics has to offer to help you in understanding data and optimizing your campaigns towards a higher ROI.


eCommerce Checklist

eCommerce marketing checklist for successful, data-driven businesses

A checklist that helps you to identify the most important features your eCommerce marketing intelligence solution should include to ease your daily struggles with data.

Augmented Analytics: What Is It and How Can It Transform Your Marketing

Learn and how Augmented Analytics can help to you uncover data-driven insights and eliminate anomalies affecting the performance of your marketing campaigns.

Marketing Analytics for Telecoms: A Comprehensive Guide to Secure Growth

A useful guide for marketers working in the telecommunication industry on how to utilize all the benefits of marketing analytics and secure growth.

5 Ways How AI-Enabled Marketing Drives Business Growth

Understand the role that artificial intelligence can play in maximizing your marketing efforts and how you can use augmented analytics to optimize and improve campaign results.

Justifying Opinion with Facts

Why eCommerce Retailers Struggle with Data-driven Decision-making

Reducing Customer Acquisition Cost with Data

How to Maintain a Profitable E-Commerce Business

A Beginner's Guide to Marketing Data Analytics

How to Aggregate Data and Why Quality Matters

Strategic Playbook for Data-driven Agencies: Part One

How Modern Advertising Agencies Can Benefit from Solving the Big Data Puzzle

Strategic Playbook for Data-driven Agencies: Part Two

The New Role of Marketing Analytics & Visualisation

The Definitive Guide to ETL & Data Integration for Marketers

The Backbone of Modern Marketing Data Analytics

How to Use Smart Data to Deliver a Higher Marketing ROI

Unlock the True Potential of Your Data With Data-Driven Marketing to Make Better Decisions

The Impact of Artificial Intelligence in Marketing

How Brands Use AI to Improve Marketing Campaigns

The Comprehensive Guide to Marketing Reporting

Tell Stories With Automated Dashboards & Visualizations

How to Choose the Best Marketing Analytics Software in 2020

Why Software Plays a Critical Role in Marketing Analytics