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  •  
    Data, People, and Culture: The Evolving Role of the Modern CMO
    In April of 2022 we commissioned a survey of 300 CMOs from SMBs across the US, UK, and DACH region to find out how they see the role of the modern CMO evolving.
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    On the Road to Analytical Maturity in Marketing
    This is a guide for all marketers stuck with manual data operations, explaining in detail the five stages they need to go through on an enlightening journey to full analytical maturity.
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    The Total Economic Impact™ Of Adverity
    We commissioned Forrester Consulting to conduct a Total Economic Impact (TEI) study and examine the potential return on investment companies may realize by deploying our data and analytics platform.
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    Marketing Analytics State of Play 2022: Data Capabilities and Aspirations
    In part two of the report, we explore how close to analytical maturity marketing teams truly are, and how these stumbling blocks could threaten marketing strategies for 2022.
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    Marketing Analytics State of Play 2022: Challenges and Priorities
    In our latest research on the current state of affairs in marketing analytics, we uncover the challenges and priorities analysts and marketers are facing, and how they can address them in 2022.
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    From Data to Insights - The Why, What, and How on Becoming Insight-driven
    What does it actually mean to be insights-driven and how does a company become one that is truly driven by insights derived from data? Read the report from our roundtable and get the answers from...
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    A Guide to Audience & Engagement Analytics for the Media and Entertainment Industry
    In this playbook we take a look at some of the key trends facing the M&E industry and the crucial role data analytics will play in how businesses engage with and track their audiences.
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    Ecommerce Analytics Playbook: A Step-By-Step Guide for Online Retailers
    We’ve put together a step-by-step guide on how to get the right marketing data, how to visualize and analyze it, and successfully transform your online retail business into a data-driven growth...
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    Marketing Reporting 101: Building the Ultimate Dashboard with SaaS KPIs
    In this eBook you will learn 21 key KPIs that will form the building blocks in your marketing reporting and how to develop the ultimate dashboard for your SaaS business.
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    Augmented Analytics: What Is It and How Can It Transform Your Marketing
    Learn and how Augmented Analytics can help to you uncover data-driven insights and eliminate anomalies affecting the performance of your marketing campaigns.
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    5 Ways How AI-Enabled Marketing Drives Business Growth
    Understand the role that artificial intelligence can play in maximizing your marketing efforts and how you can use augmented analytics to optimize and improve campaign results.
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    Reducing Customer Acquisition Cost with Data
    How to Maintain a Profitable E-Commerce Business.
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    Justifying Opinion with Facts
    Why eCommerce Retailers Struggle with Data-driven Decision-making.
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    How to Choose the Best Marketing Analytics Software
    Why Software Plays a Critical Role in Marketing Analytics.
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    The Comprehensive Guide to Marketing Reporting
    Tell Stories With Automated Dashboards & Visualization.
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    The Impact of Artificial Intelligence in Marketing
    How Brands Use AI to Improve Marketing Campaigns.
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    The Definitive Guide to ETL & Data Integration for Marketers
    The Backbone of Modern Marketing Data Analytics.
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    How to Use Smart Data to Deliver a Higher Marketing ROI
    Unlock the True Potential of Your Data With Data-Driven Marketing to Make Better Decisions.
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    Strategic Playbook for Data-driven Agencies: Part Two
    The New Role of Marketing Analytics & Visualisation.
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    Strategic Playbook for Data-driven Agencies: Part One
    How Modern Advertising Agencies Can Benefit from Solving the Big Data Puzzle.
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    A Beginner's Guide to Marketing Data Analytics
    How to Aggregate Data and Why Quality Matters.