Book a demo
Book a demo

PRESS RELEASE

42% of CMOs Claim Data Hinders Creativity, According to New Research

The CMO survey of small to midsized businesses (SMBs) also finds 49% agree manual reporting is putting people off wanting to work in marketing with over a third (36%) stating that staff retention is...

View press release →

  • Adverity Can Deliver 368% 3-year ROI, According to Total Economic Impact Study by Independent Research Firm

    February 15, 2022

    Customer study shows organizations can save up to $2.3m in time savings on marketing analytics activities and improved efficiency in data management and operations over three years when using...
  • Studie zeigt: Marketingplattform kann 3-Jahres-ROI von 368 Prozent erzielen

    February 15, 2022

    Kundenstudie zeigt Vorteile des Einsatzes der End-to-End-Plattform von Adverity für die Marketingdatenanalyse – Unternehmen können über einen Zeitraum von drei Jahren bis zu 2,3 Mio. US-Dollar an...
  • ‘Majority of marketing departments rely on outdated data and analytics practices’ says report

    January 12, 2022

    The majority of marketing departments still rely on outdated practices when it comes to marketing data and analytics, according to a new report from Adverity. Of the almost two-thirds of marketers...
  • 1 in 4 eCommerce Marketers Struggle to Demonstrate Impact of Campaigns

    December 7, 2021

    Manual Data Wrangling adding to a cocktail of challenges facing eCommerce Marketers The eCommerce sector faces challenges beyond the perfect storm of supply chain disruptions and rising inflation,...
  • 34% of CMOs don’t trust their marketing data according to the latest research

    November 10, 2021

    Over one-third of Chief Marketing Officers (CMOs) don’t trust their marketing data according to the latest research from leading marketing data analytics platform Adverity. What’s more, there is a...
  • Studie von Adverity zeigt: Marketingverantwortliche trauen ihren eigenen Daten nicht

    November 10, 2021

    Manuelle Datenverarbeitung steht dem Marketing von Unternehmen noch immer deutlich im Weg. Mehr als ein Drittel der CMOs trauen zudem ihren eigenen Daten nicht – und selbst zwischen Datenanalysten...
  • Adverity Continues to Dominate as Momentum Leader in G2 Spring 2021 Report

    March 23, 2021

    Marketing intelligence platform continues to rank as a trusted choice for enterprises in Business Intelligence Software for Small Businesses, Mid-Market ETL Tools, Marketing Analytics and Data...
  • Adverity Joins Official Twitter Partner Program

    November 12, 2020

    Partnership sees Adverity extending its reach in providing seamless data integration to brands, agencies and marketers. London, UK, 12 November 2020: Adverity, a leading force in marketing data...
  • Adverity named Cool Vendor by Gartner

    October 20, 2020

    New report features Adverity among innovative marketing data and analytics vendors London, UK, 20th October, 2020: Adverity, a leading marketing data intelligence platform, is featured in the...
  • Adverity launches Augmented Analytics

    October 8, 2020

    New tool for marketers identifies critical insights before hitting the data haystack New York, US, October 8th, 2020: Adverity, a leading force in marketing data intelligence, today launched...
  • Adverity Now Available in the Microsoft Azure Marketplace

    July 1, 2020

    Microsoft Azure customers worldwide now gain access to Adverity’s ETL/ELT for Azure & Microsoft SQL Server, to take advantage of the scalability, reliability and agility of Azure to shape business...
  • Adverity Raises $30M in Series C Funding Round Led by Sapphire Ventures

    April 21, 2020

    Equity investment signifies momentum in automated business insights for the marketing data platform London, UK, 20 April 2020 – Adverity, a leading force in marketing data intelligence and business...