About the session

This discussion provides a summary of the key trends and changes experienced by retailers during coronavirus-enforced lockdown – in particular, how marketing messages and business propositions evolved, and what drove conversions and attracted new customers during the crisis.

We will be discussing the key ways Retail Gazette believes retailer and shopper behaviour has changed because of the coronavirus, and what is destined to stick for the remainder of the year, especially in the context of the forthcoming Black Friday and peak trading season.

You will gather a consolidated view of common practices used by retailers and brands to keep selling to consumers during the lockdown – with successful case studies highlighted and analysed. New routes to market that proved popular, and fresh channels that have emerged in the wake of the pandemic will all be covered.