About the session

Selecting best-in-class technology that can plug and play into your data ecosystem is essential if your organisation wants to get the full value out of your data. Flexibility and adaptability are the keys to ensuring teams are able to take full advantage of data. With the addition of new technologies, there is a propensity for teams to become siloed. In this session, we will discuss how to build a modern data stack in order to break down silos and increase collaboration within teams.

You will learn:

• The current state of marketing data stacks in advertising, media, and entertainment.
• Why it is essential to trust the technology and the data.
• The data aspirations and key characteristics required for a modern marketing stack.
• Best practices for successfully implementing a new, modern stack.