Optimizing Your Marketing Plan for the Golden Quarter
September 2021
About the session
Every year consumers are doing more of their holiday shopping online. That was especially true in 2020, as the pandemic helped lead to an estimated 45.2% in U.S. ecommerce sales in November and December compared to 2019. Furthermore, ecommerce penetration in the final two months of 2020 jumped to 25.7% from 19.2% in 2019, more than four times greater than the average increase in penetration for the previous 5 years.
Join Heath Podvesker, General Manager, U.S. at Adverity, Jeremy Wagner, Director of Ecommerce at GiftsForYouNow.com, and Ryan Fritzky, Co-Founder and Chief Marketer of Bean Box for a discussion on the importance of marketing data in the busiest quarter for ecommerce businesses.
You’ll learn:
- What buying behaviors in Q4 2021 will be different from Q4 2020.
- How online retailers can be agile in their approach to campaign content and timing.
- How ecommerce businesses can properly utilize marketing data to better identify their core customers, increase conversion rates, improve profitability, and drive CLV.
Want to learn more about Adverity's intelligent features?
