About the session

Where are you on the data maturity curve? From marketing measurement to spotting trends and anomalies, many brands and agencies are striving to build an insights-driven culture based on cohesive and intelligent data. However, the path to success is no easy feat.

How can brands and agencies lead their organizations towards an insights-driven future? Join us to discuss and learn:

• Data challenges in automation and visualization.
• How do businesses deliver new revenues through data.
• The framework to becoming insight-driven.