API DATA INTEGRATION

INTEGRATE AND ANALYZE YOUR DATA FROM GOOGLE TRENDS

Connect and integrate all data from Google Trends to a single location, harmonize with other analytics and advertising data, and get a complete look on your marketing performance.

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This visualization has been embedded directly from Adverity Insights

What is Google Trends?

Google Trends is an online search analytics tool that belongs to Google, showing how often people query specific search terms. See which keywords, subjects and phrases they are using over a specific period of time. The website uses graphs to measure the frequency of entering a particular search term. In comparison with all other search terms. It analyzes the popularity of all top search term queries. And all that cross various regions and languages.

Google Trends was not created only for content marketers. Although it can be very useful for a search term or keyword research. And other marketing‐related tasks. There’s no other tool that gives you the freshest data on what search terms are trending right now. You get information about the products, events, and services. Information that matters most to your audience.

When does interest in a relevant search term spike? What is the interest in a competitor’s brand name? Google Trends uses real-time data to track consumer search behaviours. It eliminates repeated searches from the same person over a short period. This is very helpful to get a better picture. And it is important to note that Trends API only shows Google Trends data for popular search terms.

How the integration works

Our analytics platform provides a data connector to the API of Google Trends. You can clean and harmonize your data coming from Google Trends API and and improve the quality of your data. Our solution allows you to combine data from different marketing channels, in one single hub.

With our platform, you can apply real-time analytics to track consumer search behaviours. So that you can make confident and data-driven business decisions. And increase the ROI of your marketing campaigns.

BENEFITS OF GOOGLE TRENDS API INTEGRATION INTO ADVERITY

sand clock

RIGHT CONTENT AT THE RIGHT TIME

Seasonality, the day of the week and other factors can affect search volumes for keywords. Our solution helps you to better plan your publishing schedule.

Identify seasonal trends, and how they influence the demand
Identify time trends, such as the day of the week or an hour of the day, and understand when your content will perform the best
Create and promote the right content at the right time
Plan your content publishing schedule easier
Increase campaign profitability with improved content planning

better planning

ENHANCED PLANNING OF FUTURE CONTENT

The long-term view of search terms helps you to make smarter decisions on future direction. Find out what type of content you should focus on.

Get insights on a long-term view of keyword search and popular search terms, and plan future actions according to the results
Know when it’s the right time to think about shifting content resources
Know when it’s the right time to change your content model altogether
With the right information, you can create a better strategy. And realign your marketing tactics

capitalize on trends

CAPITALIZE ON RELEVANT TRENDING TOPICS

Find relevant topics that are trending right now, in various countries or regions, and then capitalize on them and increase your conversion rate.

Find out what’s holding consumer interest and capitalize on the current conversation, and tailor your content for what they want to hear about
Identify the latest trends and hot topics. Create content and shape up your marketing strategy accordingly
Refine your SEO strategy by analyzing what people are searching for, and which search terms users type into a search engine when they want to find something specific
Optimize your content by integrating trending search terms

Geo targeting

FIND YOUR AUDIENCE WITH GEO-TARGETING

See exactly which countries, cities and subregions need your products or services, and then get laser‐targeted with your SEO strategy.

Use geo-targeted marketing to skyrocket the audience engagement
Determine what areas are the best to reach out to
Recognise areas and regions of high interest
Find out what is working and what areas need improvement
Find new customers
Tailor your content to specific regions
Set up effective ad campaigns, whilst helping you target the right audiences

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INFLUENCE DEMAND OF YOUR PRODUCT

Find out what search terms people are querying on a frequent basis, and find new search term and keyword ideas.

Increase traffic to your website by knowing the best performing keywords and search terms
Get your company’s websites as high up the listings as possible and attract more visitors
Use “related queries” to find new search term and keyword ideas
Cut search terms and keywords with low performance
Avoid search term and keyword “unicorns” by checking for data‐skewing popularity spikes

monitor competitors

MONITOR YOUR BRAND & COMPETITORS

Track your marketing performance and discover how much interest is being shown towards your product or brand, but also analyse your competitors’ performance.

Discover when the search term is most often looked up and when people interact less with your brand
Get a detailed report on how searchable is your product
Analyse your competitors. How often their product is being looked up
Get a competitive advantage, knowing where you stand in the battle of the search engines
Find out how competitors do things differently: How do they rank in searches? What is the public recall of their brand?

HARNESS THE POWER OF BIG DATA

Data has become more diverse and unstructured. Demanding increased time spent culling, cleaning, and organizing. With our joint solution, you can take an advantage of growing amount of data. Such as Google Trends data available from Google Trends API and other data from other sources.

EASY & INTUITIVE USER INTERFACE

We have found a way to wrap mathematical and statistical models in user experiences. Creating a tool that is powerful, but simple and easy to use. What was an exclusive domain of data scientists in the past, is now accessible to everyone. From now on, you can integrate your most important Google Trends data into one central hub. And into your key business processes.

ORCHESTRATE DATA WRANGLING

Datatap will orchestrate all the data wrangling from Google Trends API. We take care of all the process of cleaning, structuring and enriching raw data into the desired format. For better decision making in less time. Our solution allows analysts to tackle more complex data more quickly. To produce more accurate results. And to make better decisions.

SEAMLESS INTEGRATION WITH GOOGLE TRENDS API AND OTHER SOURCES

We have created a seamless product integration via Google Trends API. This powerful tool helps our customers to gather information from various marketing channels. We enable you to connect your search terms from Google Trends API or social metrics from Facebook Ads API with other omnichannel events. The end result is a holistic view of customer experience.

SEND CLEAN DATA TO THE DESTINATION OF YOUR CHOICE

We can deliver it to your preferred destination. No matter if it is a data warehouse or visualization tool. Our mission is to give your team the velocity and agility. That they can use their favourite BI, visualization and analytics applications. Unlock the potential of your Google Trends data! And leave the complex data work to us.