AUTOMATICALLY INTEGRATE DATA FROM THE LINKEDIN API TO MARKETING DASHBOARDS

Connect and blend all your data from the LinkedIn API – as well as other sources – with our ETL software. All your data available through API connectivity in one central reporting hub.

LinkedIn API

This visualization has been embedded directly from Adverity Insights

WHAT IS LINKEDIN?

This visualization has been embedded directly from Adverity Insights

LinkedIn is probably the #1 advertising platform for B2B companies. After acquiring the platform in 2016, Microsoft continuously developed the advertising possibilities of the platform – establishing it as an integral part of many marketing mixes.

The biggest advantage from an advertiser’s point of view is the precise targeting opportunities based on high-quality data of LinkedIn users.
Marketing managers can refine target audiences according to several criteria, such as job title, industry or company.

In 2018, LinkedIn has overhauled its campaign manager with a complete redesign. Furthermore, it has also been equipped with several new reporting features.

Users can employ a wide selection of different metrics. In order to ensure campaigns are properly optimized, advertisers should keep an eye on several key performance indicators on a regular basis.
This can be a tedious undertaking, particularly if performed manually. Fortunately, the LinkedIn API is here to help.

WHAT IS THE LINKEDIN API?

The LinkedIn API allows tools, such as Adverity Datatap, to directly interact with the LinkedIn campaign manager. This makes it possible to regularly fetch large amounts of data from campaigns at any time. Put simply, the API can save you time, money and resources.

Our ETL tool is equipped with a connector to the latest LinkedIn API. Users can fully automate the data integration, enrichment and normalization process.

Adverity and LinkedIn

BENEFITS OF USING THE LINKEDIN API?

advertising data

By using the LinkedIn API connector in Adverity Datatap, advertisers can automate report generation based on LinkedIn data

multiple report types

Use several report types, such as Ad Analytics, Company Page Follower Statistics, Company Historical Status Update Statistics

clicks metrics

Users can query more than 100 metrics, such as clicks, impressions or costs. Available metrics also include more specialized KPIs, such as company page clicks, viral video completions or total engagements.

insertion order

Pivot your data by hundreds of possible dimensions, such as Industry, Region, Company and many more

This visualization has been embedded directly from Adverity Insights

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