AUTOMATICALLY INTEGRATE DATA LINKEDIN TO YOUR MARKETING DASHBOARDS

Extract, transform and load all your data from the LinkedIn API, as well as other marketing data sources, into our intelligent data analytics platform and create a centralized view of your marketing performance.

LinkedIn API

WHAT IS LINKEDIN?

LinkedIn is probably the #1 social network and advertising platform for B2B companies. After acquiring the platform in 2016, Microsoft continuously developed the advertising possibilities of the platform, establishing it as an integral part of many marketing mixes.

The biggest advantage from an advertiser’s point of view is the precise targeting opportunities based on high-quality data of LinkedIn users. Marketing managers can refine target audiences according to several criteria, such as job title, industry or company.

In 2018, LinkedIn has overhauled its campaign manager with a complete redesign. Furthermore, it has also been equipped with several new reporting features.

In order to ensure campaigns are properly optimized, advertisers should keep an eye on several key performance indicators on a regular basis. This can be a tedious undertaking, particularly if performed manually. Fortunately, our intelligent data analytics platform and its data connector to the LinkedIn API are here to help.

This visualization has been embedded directly from Adverity Insights

Adverity and LinkedIn

WHAT IS THE LINKEDIN API?

The LinkedIn API allows tools, such as Adverity, to directly interact with the LinkedIn campaign manager. This makes it possible to regularly fetch large amounts of data from campaigns at any time. Put simply, the API can save you time, money and resources.

Our ETL module is equipped with a connector to the latest LinkedIn API. Users can fully automate the data integration, enrichment and normalization process, preparing for further analysis in our data visualization module, or popular BI tools.

BENEFITS OF USING DATA FROM LINKEDIN IN ADVERITY

advertising data

By using the LinkedIn API connector in Adverity, advertisers can automate report generation based on LinkedIn data

multiple report types

Use several report types, such as Ad Analytics, Company Page Follower Statistics, Company Historical Status Update Statistics

clicks metrics

Users can query more than 100 metrics, such as clicks, impressions or costs. Available metrics also include more specialized KPIs, such as company page clicks, video completions or total engagements.

insertion order

Pivot your data by hundreds of possible dimensions, such as Industry, Region, Company and many more

We’ve got hundreds of other marketing data connectors

Slide Background

Schedule a live demo now!