ADOBE ANALYTICS
INTEGRATE ALL YOUR MARKETING DATA FROM ADOBE ANALYTICS API
Integrate all your collected data from various sources into one single hub. Harmonize and merge your data with our marketing data integration platform.
API Connectors > Analytics > Adobe Analytics
This visualization has been embedded directly from Adverity Insights
What is Adobe Analytics?
Adobe Analytics is a leading customer intelligence solution. For business decision makers, marketers, analysts, and other stakeholders. It helps to discover customer segments. And use these insights to improve business with customer intelligence.
Adobe Analytics API delivers real-time insights based on 360-degree customer views. You will be able to learn about your customers, your marketing, and your content. So that you can make confident data-informed decisions. Go beyond visits, page views, and bounce rates. Find customer insights that drive the bottom line. By using advanced technology such as Artificial Intelligence, Machine Learning, and other.
Adverity Datatap is now available on Adobe Exchange App Marketplace.
How the integration works
With our joint solution, you can apply real-time analytics and get detailed segmentation. Across your marketing channels. To make data-driven business decisions and increase the ROI of your marketing campaigns.
- Default schema available: no more manual work or uploads
- Fully supported integration: all metrics can be integrated
Adverity Datatap and Adobe Analytics offer a joint solution that helps our customers take an advantage of growing amount of data.
Main Benefits of Adobe Analytics API and Datatap integration
Enhanced marketing budget allocation
Predictive analysis ensure an ideal budget distribution across campaigns and channels – helping you to increase campaign profitability.
Benefits
- Leverage your marketing data and optimise customer-facing marketing channels
- Forecast future results using predictive analysis
- Find an ideal distribution of your budget across various campaigns and channels
- Increase campaign profitability, by tracking engagement metrics
- Measure the effectiveness across the whole customer journey
- Find out which customer touchpoints are most effective
Improved campaign management
Evaluate and optimize cross-channel campaigns. With all the data at your fingertips, you can respond quicker than ever before!
Benefits
- Get all campaign results in one single hub
- Display results from various campaigns and channels on one single dashboard
- Be confident making critical decisions. Know that they are data-driven and based on the freshly gained insights
- Optimise campaigns across all channels: search, social, mobile and others
- Make sure that marketing spendings deliver the highest return
Highly efficient media monetization
Optimize your return on investment through more effective targeting. The right offer, at the right time, through the right channel.
Benefits
- Maximize ROI for publishers and advertisers
- Identify the best combination of target audience segments and digital channels
- When you know, how to reach the right customer – you have the key to successful marketing campaigns
Mastering customer intelligence
Generate cross-channel reports, through automated analyses of highly granular data and an extensive selection of KPIs.
Benefits
- Get seamless data connection across all your customer’s touchpoints
- Deliver deep insights on your marketing performance
- Compare performance across various marketing channels and campaigns. All that in one single dashboard
Increased conversion rates through A/B Testing
Monitor real-time customer interaction. Uncover powerful new insights into how they engage with your campaigns and content.
Benefits
- Fetch data every hour. Track real-time customer interaction with your content
- Optimize your content based on results of A/B testing of different marketing activities
- Optimization will boost clicks, open rates, improve conversion rates and increase sales
Compare attribution models across various channels
Compare results across offline and online channels to understand customers’ journey. Optimise content to improve conversion rates.
Benefits
- See how different interactions throughout the customer journey affect conversion rates
- Understand the value of video view, display ad or white paper in each customer’s buying journey
- Know what is working and what’s not. This makes it easier for you to decide on your future actions. In particular, what tactics and content you should develop
Seamless integration
Our goal is to make complicated things easy. By creating a seamless product integration via Adobe Analytics API for our customers. This powerful integration helps our customers to leverage marketing channels in meaningful ways. Such as social, search and others. The end result is higher customer value. You can connect social and search metrics with omnichannel events. And get a holistic view of customer experience.
Robust and scalable
Our customers can quickly capitalize on consumer interactions. They can gain insights into which marketing tactics are bringing best results. We provide our customers with a market-leading combination of industry knowledge and digital expertise. And help driving business transformation and growth. We deliver large-scale content and campaign management solutions. A combination of ready-to-use and scalable architecture ensures easy integration with existing technologies.
Simple and easy to use
As our customers keep on challenging us to offer them more. For example, to deliver them timely insights, that they instantly can act on. We have found a way to wrap mathematical and statistical models in user experiences. That is powerful but simple and easy to use. What was an exclusive domain of data scientists in the past, is now accessible to everyone. From now on, you can integrate your most important data into your key business processes. For a smart and data-driven decision making.
What is the Adobe Analytics API and how does it work?
APIs or Application Program Interfaces are used to retrieve data from remote websites. Adobe Analytics and other sites offer certain data through their APIs. To use an API, you have to make a request to a remote web server and retrieve the data you need. You can request and retrieve data manually. But this can be a lot of work. Or you can do it automatically, by using our ETL tool.
What is an ETL tool and why do you need one?
ETL stands for a type of data integration that refers to three steps: extract, transform and load. ETL tool helps to extract data from multiple sources. And to blend data, for example from Adobe Analytics API and Google Analytics API. You can also integrate data from other alternative sources. Such as Excel files containing media plans. Or other file formats with other data on your customer’s insights. That way you can easily compare various metrics. For example, planned versus actual spending. Or a number of impressions or number of clicks And that all in one single hub. On one single dashboard.
The whole process works in the following way. Data being is taken (extracted) from Adobe Analytics API. Then it gets converted (transformed) into a unified format. After that, it is being stored (loaded) into a data warehouse. Or any other destination of your choice. Adverity Datatap is able to ship clean and harmonized data to any destination of your choice.
How do our joint customers leverage our solution?
Case study UPC Switzerland
UPC Switzerland uses Adverity to aggregate and visualize campaign data. First, they extract data from multiple marketing channels. Such as Adobe Analytics API and others. They cleanse and harmonize data with Adverity Datatap. And they ship consolidated data to Adverity Insights. Then they explore and analyze website performance, based on all the data they get.
This approach covers the entire customer journey. Not just traditional online advertising channels. They assess each campaign according to their customer acquisition cost. And they assess performance against pre-defined conversion goals.
How does UPC Switzerland optimize their website performance?
The combination of different datasets allows for precise analysis of website visitor behavior. In particular, which advertising channel brought customers to the website. And which promotional campaigns generate the largest return on investment.
A quick glance at the dashboard tells whether or not there is any potential to relocate budgets or optimise campaigns. A simple, colour-coded overview provides an easy snapshot of how certain KPIs have performed. It also suggests when a deep-dive analysis would be beneficial and help avoid performance losses in the future.
This visualization has been embedded directly from Adverity Insights
Adverity is set as the starting page on my browser: checking the previous day’s performance is the first thing I do each morning. In the eyes of a marketer, nothing can beat a dashboard that does all the tedious work and allows you to focus on the analysis
Urs Bühler, Online Sales and Marketing Manager at UPC Switzerland
Still not convinced? Read what our clients have to say about us over at g2crowd.com.
Main Features and industry use case examples
