USE OUR DATA CONNECTOR FOR ADOBE ANALYTICS TO INTEGRATE ALL YOUR MARKETING DATA
Integrate all your data from Adobe Analytics and other marketing sources into a single location, ideal for rich reporting and augmented analytics.
Integrate all your data from Adobe Analytics and other marketing sources into a single location, ideal for rich reporting and augmented analytics.
Data Connectors > Analytics > Adobe Analytics
This visualization has been embedded directly from Adverity
Adobe Analytics is a leading customer intelligence solution. For business decision makers, marketers, analysts, and other stakeholders. It helps to discover customer segments. And use these insights to improve business with customer intelligence.
Adobe Analytics API delivers real-time insights based on 360-degree customer views. You will be able to learn about your customers, your marketing, and your content. So that you can make confident data-informed decisions. Go beyond visits, page views, and bounce rates. Find customer insights that drive the bottom line. By using advanced technology such as Artificial Intelligence, Machine Learning, and other.
Adverity is now available on Adobe Exchange App Marketplace.
With our joint solution, you can apply real-time analytics and get detailed segmentation. Across your marketing channels. To make data-driven business decisions and increase the ROI of your marketing campaigns.
Adverity and Adobe Analytics offer a joint solution that helps our customers take an advantage of growing amount of data.
Our goal is to make complicated things easy. By creating a seamless product integration via Adobe Analytics API for our customers. This powerful integration helps our customers to leverage marketing channels in meaningful ways. Such as social, search and others. The end result is higher customer value. You can connect social and search metrics with omnichannel events. And get a holistic view of customer experience.
Our customers can quickly capitalize on consumer interactions. They can gain insights into which marketing tactics are bringing best results. We provide our customers with a market-leading combination of industry knowledge and digital expertise. And help driving business transformation and growth. We deliver large-scale content and campaign management solutions. A combination of ready-to-use and scalable architecture ensures easy integration with existing technologies.
As our customers keep on challenging us to offer them more. For example, to deliver them timely insights, that they instantly can act on. We have found a way to wrap mathematical and statistical models in user experiences. That is powerful but simple and easy to use. What was an exclusive domain of data scientists in the past, is now accessible to everyone. From now on, you can integrate your most important data into your key business processes. For a smart and data-driven decision making.
APIs or Application Program Interfaces are used to retrieve data from remote websites. Adobe Analytics and other sites offer certain data through their APIs. To use an API, you have to make a request to a remote web server and retrieve the data you need. You can request and retrieve data manually. But this can be a lot of work. Or you can do it automatically, by using our ETL tool.
ETL stands for a type of data integration that refers to three steps: extract, transform and load. ETL tool helps to extract data from multiple sources. And to blend data, for example from Adobe Analytics API and Google Analytics API. You can also integrate data from other alternative sources. Such as Excel files containing media plans. Or other file formats with other data on your customer’s insights. That way you can easily compare various metrics. For example, planned versus actual spending. Or a number of impressions or number of clicks And that all in one single hub. On one single dashboard.
The whole process works in the following way. Data being is taken (extracted) from Adobe Analytics API. Then it gets converted (transformed) into a unified format. After that, it is being stored (loaded) into a data warehouse. Or any other destination of your choice. Adverity is able to ship clean and harmonized data to any destination of your choice.
UPC Switzerland uses Adverity to aggregate and visualize campaign data. First, they extract data from multiple marketing channels. Such as Adobe Analytics API and others. They cleanse and harmonize data with our data integration module, and ship consolidated data to our marketing reporting module. Then they explore and analyze website performance, based on all the data they get.
This approach covers the entire customer journey. Not just traditional online advertising channels. They assess each campaign according to their customer acquisition cost. And they assess performance against pre-defined conversion goals.
The combination of different datasets allows for precise analysis of website visitor behavior. In particular, which advertising channel brought customers to the website. And which promotional campaigns generate the largest return on investment.
A quick glance at the dashboard tells whether or not there is any potential to relocate budgets or optimise campaigns. A simple, colour-coded overview provides an easy snapshot of how certain KPIs have performed. It also suggests when a deep-dive analysis would be beneficial and help avoid performance losses in the future.
This visualization has been embedded directly from Adverity
Adverity is set as the starting page on my browser: checking the previous day’s performance is the first thing I do each morning. In the eyes of a marketer, nothing can beat a dashboard that does all the tedious work and allows you to focus on the analysis
Urs Bühler, Online Sales and Marketing Manager at UPC Switzerland
Still not convinced? Read what our clients have to say about us over at G2.