ADOBE ANALYTICS

INTEGRATE ALL YOUR MARKETING DATA FROM ADOBE ANALYTICS API

Integrate all your collected data from various sources into one single hub. Harmonize and merge your data with our ETL tool.

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This visualization has been embedded directly from Adverity Insights

What is Adobe Analytics?

Adobe Analytics is a leading customer intelligence solution. For business decision makers, marketers, analysts, and other stakeholders. It helps to discover customer segments. And use these insights to improve business with customer intelligence.

Adobe Analytics API delivers real-time insights based on 360-degree customer views. You will be able to learn about your customers, your marketing, and your content. So that you can make confident data-informed decisions. Go beyond visits, page views, and bounce rates. Find customer insights that drive the bottom line. By using advanced technology such as Artificial Intelligence, Machine Learning, and other.

Adverity Datatap is now available on Adobe Exchange App Marketplace.

How the integration works

With our joint solution, you can apply real-time analytics and get detailed segmentation. Across your marketing channels. To make data-driven business decisions and increase the ROI of your marketing campaigns.

Default schema available: no more manual work or uploads
Fully supported integration: all metrics can be integrated

Adverity Datatap and Adobe Analytics offer a joint solution that helps our customers take an advantage of growing amount of data.

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Main Benefits of Adobe Analytics API and Datatap integration

Enhanced marketing budget allocation

Predictive analysis ensure an ideal budget distribution across campaigns and channels – helping you to increase campaign profitability.

Benefits

Leverage your marketing data and optimise customer-facing marketing channels
Forecast future results using predictive analysis
Find an ideal distribution of your budget across various campaigns and channels
Increase campaign profitability, by tracking engagement metrics
Measure the effectiveness across the whole customer journey
Find out which customer touchpoints are most effective

Improved campaign management

Evaluate and optimize cross-channel campaigns. With all the data at your fingertips, you can respond quicker than ever before!

Benefits

Get all campaign results in one single hub
Display results from various campaigns and channels on one single dashboard
Be confident making critical decisions. Know that they are data-driven and based on the freshly gained insights
Optimise campaigns across all channels: search, social, mobile and others
Make sure that marketing spendings deliver the highest return

Media monetization

Highly efficient media monetization

Optimize your return on investment through more effective targeting. The right offer, at the right time, through the right channel.

Benefits

Maximize ROI for publishers and advertisers
Identify the best combination of target audience segments and digital channels
When you know, how to reach the right customer – you have the key to successful marketing campaigns

Customer intelligence solution

Mastering customer intelligence

Generate cross-channel reports, through automated analyses of highly granular data and an extensive selection of KPIs.

Benefits

Get seamless data connection across all your customer’s touchpoints
Deliver deep insights on your marketing performance
Compare performance across various marketing channels and campaigns. All that in one single dashboard

Increased conversion rates

Increased conversion rates through A/B Testing

Monitor real-time customer interaction. Uncover powerful new insights into how they engage with your campaigns and content.

Benefits

Fetch data every hour. Track real-time customer interaction with your content
Optimize your content based on results of A/B testing of different marketing activities
Optimization will boost clicks, open rates, improve conversion rates and increase sales

Compare attribution models

Compare attribution models across various channels

Compare results across offline and online channels to understand customers’ journey. Optimise content to improve conversion rates.

Benefits

See how different interactions throughout the customer journey affect conversion rates
Understand the value of video view, display ad or white paper in each customer’s buying journey
Know what is working and what’s not. This makes it easier for you to decide on your future actions. In particular, what tactics and content you should develop

Seamlessly integrate all your Google Analytics data

Seamless integration

Our goal is to make complicated things easy. By creating a seamless product integration via Adobe Analytics API for our customers. This powerful integration helps our customers to leverage marketing channels in meaningful ways. Such as social, search and others. The end result is higher customer value. You can connect social and search metrics with omnichannel events. And get a holistic view of customer experience.

Robust and scalable

Our customers can quickly capitalize on consumer interactions. They can gain insights into which marketing tactics are bringing best results. We provide our customers with a market-leading combination of industry knowledge and digital expertise. And help driving business transformation and growth. We deliver large-scale content and campaign management solutions. A combination of ready-to-use and scalable architecture ensures easy integration with existing technologies.

Adverity's data integration tool is very easy to use

Simple and easy to use

As our customers keep on challenging us to offer them more. For example, to deliver them timely insights, that they instantly can act on. We have found a way to wrap mathematical and statistical models in user experiences. That is powerful but simple and easy to use. What was an exclusive domain of data scientists in the past, is now accessible to everyone. From now on, you can integrate your most important data into your key business processes. For a smart and data-driven decision making.

What is the Adobe Analytics API and how does it work?

APIs or Application Program Interfaces are used to retrieve data from remote websites. Adobe Analytics and other sites offer certain data through their APIs. To use an API, you have to make a request to a remote web server and retrieve the data you need. You can request and retrieve data manually. But this can be a lot of work. Or you can do it automatically, by using our ETL tool.

What is an ETL tool and why do you need one?

ETL stands for a type of data integration that refers to three steps: extract, transform and load. ETL tool helps to extract data from multiple sources. And to blend data, for example from Adobe Analytics API and Google Analytics API. You can also integrate data from other alternative sources. Such as Excel files containing media plans. Or other file formats with other data on your customer’s insights. That way you can easily compare various metrics. For example, planned versus actual spending. Or a number of impressions or number of clicks And that all in one single hub. On one single dashboard.

The whole process works in the following way. Data being is taken (extracted) from Adobe Analytics API. Then it gets converted (transformed) into a unified format. After that, it is being stored (loaded) into a data warehouse. Or any other destination of your choice. Adverity Datatap is able to ship clean and harmonized data to any destination of your choice.

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How do our joint customers leverage our solution?

Case study UPC Switzerland

UPC Switzerland uses Adverity to aggregate and visualize campaign data. First, they extract data from multiple marketing channels. Such as Adobe Analytics API and others. They cleanse and harmonize data with Adverity Datatap. And they ship consolidated data to Adverity Insights. Then they explore and analyze website performance, based on all the data they get.

This approach covers the entire customer journey. Not just traditional online advertising channels. They assess each campaign according to their customer acquisition cost. And they assess performance against pre-defined conversion goals.

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How does UPC Switzerland optimize their website performance?

The combination of different datasets allows for precise analysis of website visitor behavior. In particular, which advertising channel brought customers to the website. And which promotional campaigns generate the largest return on investment.

A quick glance at the dashboard tells whether or not there is any potential to relocate budgets or optimise campaigns. A simple, colour-coded overview provides an easy snapshot of how certain KPIs have performed. It also suggests when a deep-dive analysis would be beneficial and help avoid performance losses in the future.

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This visualization has been embedded directly from Adverity Insights

Adverity is set as the starting page on my browser: checking the previous day’s performance is the first thing I do each morning. In the eyes of a marketer, nothing can beat a dashboard that does all the tedious work and allows you to focus on the analysis

Urs Bühler, Online Sales and Marketing Manager at UPC Switzerland

Still not convinced? Read what our clients have to say about us over at g2crowd.com.

Main Features and industry use case examples

Cross-channel marketing data in single one hub

Our platform allows bringing together all cross-channel marketing campaign data. So that marketers can see how different experiences affected their customers.

Example Car Manufacturer

A car manufacturer can explore and compare ROI and efficiency of various marketing campaigns. TV advertising, social media or print advertising and other types of campaigns. No matter if online or offline. And that in one single dashboard. He can measure which campaigns have better conversion rates. Such as an appointment for a test drive or downloading a price list.

Ability to explore metrics at the product level

View any report at product level and explore relevant metrics in detail. This feature is critical to online retailers. Because it helps them to discover revenue-generating insights and improvement opportunities.

Example Online Fashion Retailer

Retailer of an online fashion store may want to see shipping costs for each product. Because the costs might vary per country, weight or number of items. And he wants to track amounts in euros and pounds added to the shopping cart for each product. Our flexible product integration makes it possible. Because it allows associating any currency amounts with any number of products.

Monitor important online events in real time

Load and update dashboards to monitor important online events in real-time. This helps to focus efforts on the performance of your marketing tactics.

Example Consumer Electronics Retailer

The retailer launches a new website for a Black Friday promotion. He can measure how customers interact with the page and spot errors in real-time. For example, time spent on page, number of bounces, orders and items added to cart. He can assess online and offline performance: how many customers downloaded the coupon and came to the offline store to redeem it.

Follow up on campaign success using Tracking Links

See what drives the traffic. Track clicks and conversions by placement. So that you can ensure better allocation of the marketing budget.

Example Financial Services and Banking

Financial services firm can measure, where the website traffic is coming from. And which campaign brings the most leads. By simply applying tracking code by campaign or by placement. If a company sees that an advertorial brings more traffic than a programmatic campaign, it can change tactics. For example, stop the programmatic campaign. And swap the rest of the marketing budget to another advertorial.