WHAT IS BING ADS?
Searches on Google currently account for more than 90% of all search queries.
This makes Google the undisputed leader in the search engine market.
Though, this also presents a number of disadvantages. A very large number of advertisers are already active on Google’s advertising ecosystem. Therefore, this means that competition and click prizes can be high. Therefore, the advertising budget required to reach all potential customers is increasing.
But what about the rest of the pie? Is there a way to reach these users with ads as well when they’re searching for products?
The answer is yes.
Almost all other major search engines, besides Yandex and Baidu, can be targeted by using Microsoft’s powerful advertising tool Bing Ads.
Bing Ads is Microsoft’s self-service solution to run ads on Microsoft’s search engine Bing and several other search engines.
One of Bing’s biggest advantages? It is used as the default search engine on almost all Windows computers. This means that Bing search will always make up a certain proportion of overall queries in the not too distant future.
Other search engines that can be targeted via the Bing Ads platform include duckduckgo, Yahoo Search, ecosia or AOL.
By combining Bing Ads’ ability to reach smaller search engines to Google’s mass reach, advertisers can complete their search engine marketing mix. Brands, e-commerce sites and agencies can promote their businesses to anyone actively looking for their product. Not just on Google.
In addition, advertisers who are already running ads on Google do not have to spend too much time creating a new Bing ads setup. Bing Ads provides seamless functionality to easily synchronize setups between the two systems.