Recession, Resilience, & Marketing Data

What is Shaping the CMO's roadmap?

If you’re feeling intimidated by the increasing number of marketing channels and data sources that need to be accounted for, then you’re not alone. More than two-thirds of CMOs at SMBs say they have been overwhelmed by the volume of data available to them.

However, the value of data-insights is front of mind for CMOs as we head into another recession. In fact, 85% agree that being able to make data-driven decisions is a critical competitive advantage. 

Check out our report based on a survey of 300 CMOs from SMBs across the UK, US and DACH to find out:

  • How CMOs’ budgets are changing in the face of a recession
  • What lessons we can learn from data around previous economic shocks
  • What external factors are shaping the CMO’s roadmap
  • What’s stopping CMOs from investing in marketing tech

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