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With Adverity, it takes just three clicks to specify how we want to update the data—daily or even hourly. This is huge, especially when it comes to working with external stakeholders.
Adverity enabled us to free up a lot of time and focus on actually looking into the data, analyzing the data, and trying to identify opportunities, trends, and anomalies.
Before we used Adverity, campaign optimization could only be done in the respective department of the business units. It took the departments up to 2 days to prepare the monthly reports. Short-notice customer queries, for example on overlapping KPIs, entailed significant additional work,...Thanks to automated reporting, we can now use the freed-up resources to optimize existing campaigns and also answer short-term customer queries quickly and in real-time.
With the multitude of marketing campaigns we carry out at Vodafone each year, excellent management is essential - not only for the success of each campaign but also for its efficient implementation and analysis... That's why it was of the utmost importance to not only bring management in-house but also to optimize the data quality and the quality of the resulting analyses. Thanks to our collaboration with partners such as Adverity and AWS, we are now able to do exactly that - and still save massively on costs.
Adverity provides Digital Matter with stable and reliable data streams, which makes it easier to develop new capabilities and resources on behalf of our clients.