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At Barilla we measure thanks to Adverity, metrics in near or real time – a pulse check of success. Weekly, we measure more top level KPIs, uncovering our impact. Long-term, our in-house tools reveal the impact on performance and equity. Adverity, our vital ally, ensures every move counts, adapting on the fly.
To make our marketing more agile and transparent, we opted for Adverity's automated data provision solution, which has really exceeded our expectations.
With the multitude of marketing campaigns we carry out at Vodafone each year, excellent management is essential - not only for the success of each campaign but also for its efficient implementation and analysis... That's why it was of the utmost importance to not only bring management in-house but also to optimize the data quality and the quality of the resulting analyses. Thanks to our collaboration with partners such as Adverity and AWS, we are now able to do exactly that - and still save massively on costs.
Adverity not only brought us more stable and reliable data streams, but also released a lot of the burden from both my team and the business intelligence team. We can now move on to more important stuff and invest more time in analyzing, less in data collection.
With Adverity, we were finally able to transition to generating the level of analysis that offers more value to our stakeholders. Adverity’s data integration solution freed up significant time for our digital marketing team, giving us more control over our data and rapid results.