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We went with Adverity because they would take care of all the technical stuff. And the support we received made us feel like a real partner, not just a customer.
With Adverity we save valuable time, which we can dedicate to other areas with a higher impact on our business goals, instead of manually consolidating data from different sources to get a holistic view.
To make our marketing more agile and transparent, we opted for Adverity's automated data provision solution, which has really exceeded our expectations.
Because of the data availability that Adverity has made possible, we are now able to calculate true return on ad spend, not in the ad platform, but through the actual business. And the potential of this is enormous.
The data area is becoming increasingly important for RTL. Manual reporting is therefore no longer viable for us and, to be honest, it is no longer in keeping with the times,...With Adverity, we can monitor our data sources on a daily basis and check the success of our campaigns on a daily basis. Adverity's harmonization function also ensures that we can fully rely on the correctness of the data.