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Adverity not only brought us more stable and reliable data streams, but also released a lot of the burden from both my team and the business intelligence team. We can now move on to more important stuff and invest more time in analyzing, less in data collection.
Adverity helped us improve our big data needs by providing cleaned and harmonized data in a very transparent way. This was a huge spark in our productivity
The biggest benefit is the democratization of the data. Thanks to our ability to expand the data we bring to departmental stakeholders, we’ve been able to ramp up on our social strategies, to understand when and what to post, and maximize engagement.
With the multitude of marketing campaigns we carry out at Vodafone each year, excellent management is essential - not only for the success of each campaign but also for its efficient implementation and analysis... That's why it was of the utmost importance to not only bring management in-house but also to optimize the data quality and the quality of the resulting analyses. Thanks to our collaboration with partners such as Adverity and AWS, we are now able to do exactly that - and still save massively on costs.