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Top 3 Data Challenges Facing the C-Suite in 2021

It’s a tough life at the top. Working in the C-suite comes with a lot of pressures, and according to our latest research, C-level marketers and analysts are twice as likely to identify and...

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    MARKETING ANALYTICS MARKETING REPORTS DATA ANALYTICS DATA-DRIVEN MARKETING
    Is mastering cohort analysis worth the challenge?

    Sep 29, 2021 1 PM

    Adverity
    While being great for a deep dive into customer behavior data and comparing how different groups act over time, cohort analysis can often seem intimidating. Here’s a short guide on how to master...
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    MARKETING ANALYTICS MARKETING REPORTS CHIEF MARKETING OFFICER (CMO) MARKETING ROI MARKETING TECHNOLOGY MARKETING INTELLIGENCE DATA-DRIVEN MARKETING
    Our Top Marketing Tools for 2021 and Beyond

    Jun 22, 2021 12 PM

    Andrea Buforn
    If the pandemic has taught us anything it’s that, as marketers, we need to be prepared to tackle any challenge that comes our way. 
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    MARKETING ANALYTICS MARKETING REPORTS DATA ANALYTICS MARKETING ROI KPI & METRICS DATA-DRIVEN MARKETING ARTIFICIAL INTELLIGENCE
    How to Enrich Your Marketing Dashboards with Proactive Insights

    Jun 2, 2021 12 PM

    Eleni Nicolaidis
    Moving one step forward from just tracking KPIs to dashboards that show future outcomes, based on the intelligence behind the data, may be the only true remaining competitive edge a marketer can...
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    MARKETING ANALYTICS MARKETING REPORTS MARKETING TECHNOLOGY MARKETING INTELLIGENCE DATA-DRIVEN MARKETING
    How to Find the Right Balance Between Brand and Performance Marketing?

    Apr 22, 2021 9 AM

    Adverity
    Marketers often face a dilemma: how to split the available budget between conversion-focused campaigns and the brand-building ones? Here are the top three tips on how to make the balance work.
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    MARKETING ANALYTICS MARKETING DATA MARKETING REPORTS DATA ANALYTICS MARKETING ROI MARKETING TECHNOLOGY MARKETING INTELLIGENCE DATA-DRIVEN MARKETING
    Google Says “No More Personalized Ad Tracking” - What Does This Mean?

    Mar 10, 2021 12 PM

    Tom Rennell
    Google’s recent announcement that it will be dropping personalized ad tracking is perhaps the last nail in the coffin for cookie-based attribution tracking. But, what does this all mean for...
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    MARKETING ANALYTICS MARKETING DATA DATA INTEGRATION MARKETING REPORTS MARKETING ROI MARKETING TECHNOLOGY DATA-DRIVEN MARKETING
    4 Things We Hear Agencies are Struggling With

    Mar 4, 2021 4 PM

    John Ball
    Keeping clients happy and fending off competition at the same time is tough, leaving little time to focus on creativity and delivering value. But, aren’t these the same challenges agencies have...
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    MARKETING ANALYTICS MARKETING REPORTS DATA EXPLORATION DATA ANALYTICS MARKETING INTELLIGENCE DATA VISUALISATION MARKETING DASHBOARDS DATA-DRIVEN MARKETING
    4 Golden Rules for Dashboard Best Practice

    Mar 2, 2021 4 PM

    Andy Fairclough
    Dashboard creation is not always easy and the wrong choices can mean the difference between powerful insights for your business and a forgotten tool nobody uses. In this blog post, Adverity’s Andy...
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    MARKETING ANALYTICS BIG DATA MARKETING DATA MARKETING REPORTS E-COMMERCE MARKETING ROI MARKETING TECHNOLOGY DATA-DRIVEN MARKETING
    5 Key Post-COVID Learnings for Automotive Marketers

    Feb 25, 2021 4 PM

    Marija Traut
    The COVID-19 pandemic has brought a host of challenges to every industry - and the automotive industry is no exception. Adverity’s Marija Traut covers 5 key lessons that automotive marketers can...
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    MARKETING ANALYTICS MARKETING REPORTS DATA ANALYTICS KPI & METRICS DATA-DRIVEN MARKETING
    Top KPIs for News and Media Companies

    Feb 18, 2021 5 PM

    Vladimir Ceric
    The media business is tough. You need to keep a close eye on your audience, your competitors, new emerging platforms… but all this gets a lot tougher if you don’t monitor the right KPIs.
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    MARKETING ANALYTICS MARKETING DATA MARKETING REPORTS DATA ANALYTICS KPI & METRICS DATA-DRIVEN MARKETING
    Data vs Metric vs KPI vs Report

    Feb 11, 2021 10 AM

    Tom Rennell
    Everything you need to know about the difference between data, metrics, KPIs, and reports, and how you can increase the value of data by transforming it into information.
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    MARKETING ANALYTICS MARKETING DATA DATA QUALITY MARKETING REPORTS DATA ANALYTICS KPI & METRICS DATA-DRIVEN MARKETING
    WEBINAR: How to Avoid Headless Chicken Marketing

    Feb 3, 2021 11 AM

    Adverity
    Here are the 5 key takeaways from our chat with Mindshare’s Jhon van der Ceelen on how to properly formulate and connect KPIs. Last week, we had a great chat with the fantastic Jhon van der...
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    MARKETING ANALYTICS MARKETING REPORTS MARKETING TECHNOLOGY MARKETING INTELLIGENCE DATA-DRIVEN MARKETING
    7 Changes Marketers Need To Look Out for in 2021

    Jan 18, 2021 1 PM

    Tom Rennell
    After the topsy-turvy year that was 2020, we take a look at the most impactful changes that await marketers in 2021.
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    MARKETING ANALYTICS MARKETING REPORTS DATA ANALYTICS MARKETING DASHBOARDS DATA-DRIVEN MARKETING
    6 Things Marketers Can Do to Boost Website Performance

    Nov 19, 2020 11 AM

    Vladimir Ceric
    Most marketers think that improving website performance is a technical thing. And it is, but only to a certain extent. There are many areas where a skilled marketer can make a difference, and turn...
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    MARKETING ANALYTICS MARKETING DATA MARKETING REPORTS MARKETING ROI KPI & METRICS MARKETING DASHBOARDS DATA-DRIVEN MARKETING
    7 Must-Have Metrics for Every SaaS Marketer to Drive Growth

    Oct 28, 2020 10 AM

    Adverity
    Building a technology company is not an easy feat. You need to constantly fill your demand pipeline and turn your leads into recurring customers. With people able to cancel their subscription...
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    MARKETING ANALYTICS MARKETING REPORTS DATA ANALYTICS MARKETING INTELLIGENCE MARKETING DASHBOARDS
    Using Data to Find Customers and Transform Your SaaS Marketing

    Oct 13, 2020 12 PM

    Adverity
    More and more businesses are recognizing that a data-driven approach leads to greater marketing success. The problem is, there’s a bewildering array of data available to marketers, particularly in...
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    MARKETING DATA MARKETING REPORTS MARKETING ROI KPI & METRICS DATA-DRIVEN MARKETING
    Facebook Shortens the Default Attribution Window. What Happens Now?

    Oct 1, 2020 2 PM

    Vladimir Ceric
    Facebook announced they will change the default attribution model for ad conversions from 28 to just 7 days. Here’s how this affects your marketing operations. In the barrage of crazy news we’ve...
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    MARKETING ANALYTICS MARKETING REPORTS DATA ANALYTICS MARKETING DASHBOARDS DATA-DRIVEN MARKETING
    10 Most Important Website Metrics for Marketing Managers

    Aug 19, 2020 10 AM

    Vladimir Ceric
    Regardless of the industry you are working in, the website is at the very core of marketing strategies in companies of all types and sizes. So keeping a close eye on its performance is crucial....
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    MARKETING ANALYTICS BIG DATA MARKETING REPORTS DATA ANALYTICS CUSTOMER EXPERIENCE MARKETING INTELLIGENCE DATA VISUALISATION KPI & METRICS MARKETING DASHBOARDS DATA-DRIVEN MARKETING
    12 KPIs Telecoms Should Monitor to Stay Ahead of the Competition

    Jun 5, 2020 11 AM

    Vladimir Ceric
    Staying one step ahead of the competition is crucial for business success in all industries, and telecommunications is not an exception. Here are the key KPIs telecoms should closely monitor to...
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    MARKETING REPORTS CHIEF MARKETING OFFICER (CMO) MARKETING ROI
    Marketers in the Unknown: Where We Are and How to Move Further?

    Apr 24, 2020 1 PM

    Adverity
    The current business climate is throwing some real curveballs at marketers, as they work with budget constraints and clients affected by COVID-19. But it’s also a unique chance to explore agile...
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    MARKETING ANALYTICS MARKETING REPORTS DATA ANALYTICS MARKETING ROI MARKETING INTELLIGENCE DATA VISUALISATION KPI & METRICS MARKETING DASHBOARDS DATA-DRIVEN MARKETING
    8 Key Metrics for Your Performance Marketing Reports

    Apr 20, 2020 8 AM

    Vladimir Ceric
    The expression “time is money” is so true when it comes to everyday life of performance marketers. Getting insights out of real-time data coming from several sources is crucial for them, so we...
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    MARKETING DATA MARKETING REPORTS DATA ANALYTICS MARKETING INTELLIGENCE DATA VISUALISATION KPI & METRICS MARKETING DASHBOARDS DATA-DRIVEN MARKETING
    Most Relevant KPIs for Your Mobile App and How to Track Them

    Apr 9, 2020 10 AM

    Vladimir Ceric
    With literally millions of competitors, making a successful mobile app seems like a ‘mission impossible’. But if you track the right KPIs, you’ll be able to successfully optimize and direct your...
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    MARKETING ANALYTICS MARKETING DATA SPREADSHEETS MARKETING REPORTS DATA ANALYTICS DATA VISUALISATION KPI & METRICS MARKETING DASHBOARDS DATA-DRIVEN MARKETING
    20 Chart Types You Can Use to Visualize Your Data

    Apr 1, 2020 6 PM

    Vladimir Ceric
    Having the right numbers is always important, but visualizing them in the right way can make an even bigger impact. That’s why we have highlighted 20 chart types you can use to demonstrate your...
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    MARKETING REPORTS DATA EXPLORATION CUSTOMER EXPERIENCE CASE STUDY
    Austrian National Tourist Office - Thinking Global

    Sep 24, 2019 10 AM

    Nico Carstensen
     If you want to read the full case study as a downloadable PDF, you can get it here. A German version of this blog post is available as well.
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    MARKETING REPORTS DATA EXPLORATION CUSTOMER EXPERIENCE CASE STUDY
    How Mindshare Netherlands Optimized Data Integration & Client Reporting

    Jul 24, 2019 1 PM

    Nico Carstensen
     If you want to read the full case study as a downloadable PDF, you can get it here. A German version of this blog post is available as well.
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    MARKETING ANALYTICS MARKETING REPORTS CUSTOMER EXPERIENCE MARKETING TECHNOLOGY DATA-DRIVEN MARKETING
    Adverity Achieves AWS Digital Customer Experience Competency Certification

    Mar 8, 2019 9 AM

    Alexander Igelsböck
    Adverity is proud to announce that we are the first ever Austrian based APN Partner to achieve Amazon Web Services (AWS) Digital Customer Experience Competency status.
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    MARKETING ANALYTICS BIG DATA MARKETING REPORTS DATA VISUALISATION MARKETING DASHBOARDS DATA-DRIVEN MARKETING
    5 Visualization Features to Make Your Dashboards Interactive

    Feb 4, 2019 2 PM

    Christoph Bodenstein
    I think any marketer or analyst would agree that a reporting creator’s aspirations should go beyond crunching data. Telling stories with your data that provide valuable insights should be a...
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    MARKETING ANALYTICS MARKETING REPORTS MARKETING DASHBOARDS
    How Marketing Dashboards Uncover Smart Insights and Boost ROI

    Oct 12, 2018 7 AM

    Nico Carstensen
    Hi, I am Nico and I just started a new job at Adverity as Content Manager.
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    MARKETING REPORTS DATA VISUALISATION
    6 Data Hacks for Your Perfect Search Engine Marketing Dashboard

    Aug 14, 2018 8 AM

    Christoph Bodenstein
    The author is a digital marketing consultant and SEM expert at Adverity client, Dreifive.
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    MARKETING REPORTS DATA ANALYTICS GOOGLE DATA STUDIO MARKETING INTELLIGENCE DATA VISUALISATION
    Adverity’s Marketing Intelligence Software Partners up with Google Data Studio

    May 16, 2018 1 PM

    Neil Claydon
    We’re happy to announce our partnership with Google Data Studio, which allows for a seamless connection between Adverity DataTap and Google’s dashboarding and reporting platform.
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    MARKETING ANALYTICS DATA INTEGRATION MARKETING REPORTS
    Attention Ad Agencies: We’ve Reinvented the Way You Work with Media Plans

    Mar 26, 2018 1 PM

    Eugen Knippel
    It has never been easier to buy, work with and analyse your paid marketing activities. Self-service tools like the Facebook Ad Manager or LinkedIn Campaign Manager are by far the most...
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    MARKETING ANALYTICS MARKETING REPORTS MARKETING ROI
    Why It’s Time to Stop Worrying About Your Marketing Reports

    Oct 24, 2017 8 AM

    Neil Claydon
    Effective data analytics can provide the means to drive your business forward. Whether you’re a company doing your marketing in-house, or you’re an agency doing the job on behalf of someone else,...