MARKETING ANALYTICS
MARKETING REPORTS
MARKETING TECHNOLOGY
DATA-DRIVEN MARKETING
AGENCIES
5 Reasons Agencies Need to be More Data Mature
If you work in a marketing agency, then finding the time to understand and implement new martech can be tricky. It’s one of the things we hear agencies struggle with time and time again.
MARKETING ANALYTICS
DATA INTEGRATION
MARKETING REPORTS
CHIEF DATA OFFICER (CDO)
MARKETING TECHNOLOGY
5 Reasons Every Marketing Analyst Needs Automated Data Integration
Automated data integration might not sound like the most scintillating topic — but it could make your life a lot easier.
MARKETING ANALYTICS
DATA INTEGRATION
MARKETING REPORTS
MARKETING TECHNOLOGY
DATA-DRIVEN MARKETING
3 Ways Data Automation Will Make Marketers’ Lives Easier
Today’s marketers can’t afford to be afraid of data. The simple truth of the matter is that becoming more data-driven delivers better business performance.
MARKETING ANALYTICS
DATA INTEGRATION
MARKETING REPORTS
DATA ANALYTICS
CHIEF MARKETING OFFICER (CMO)
MARKETING ROI
DATA-DRIVEN MARKETING
Top 3 Data Challenges Facing the C-Suite in 2021
It’s a tough life at the top. Working in the C-suite comes with a lot of pressures, and according to our latest research, C-level marketers and analysts are twice as likely to identify and highlight...
MARKETING ANALYTICS
MARKETING REPORTS
DATA ANALYTICS
DATA-DRIVEN MARKETING
ADVERITY EDUCATION
WHAT IS
What is cohort analysis (and is it worth the challenge)?
While being great for a deep dive into customer behavior data and comparing how different groups act over time, cohort analysis can often seem intimidating. Here’s a short guide on how to master it.
MARKETING ANALYTICS
MARKETING REPORTS
CHIEF MARKETING OFFICER (CMO)
MARKETING ROI
MARKETING TECHNOLOGY
MARKETING INTELLIGENCE
DATA-DRIVEN MARKETING
Our Top Marketing Tools for 2021 and Beyond
If the pandemic has taught us anything it’s that, as marketers, we need to be prepared to tackle any challenge that comes our way.
MARKETING ANALYTICS
MARKETING REPORTS
DATA ANALYTICS
MARKETING ROI
KPI & METRICS
DATA-DRIVEN MARKETING
ARTIFICIAL INTELLIGENCE
ADVERITY EDUCATION
HOW TO
How to Enrich Your Marketing Dashboards with Proactive Insights
Moving one step forward from just tracking KPIs to dashboards that show future outcomes, based on the intelligence behind the data, may be the only true remaining competitive edge a marketer can get...
MARKETING ANALYTICS
MARKETING REPORTS
MARKETING TECHNOLOGY
MARKETING INTELLIGENCE
DATA-DRIVEN MARKETING
ADVERITY EDUCATION
HOW TO
How to Find the Right Balance Between Brand and Performance Marketing?
Marketers often face a dilemma: how to split the available budget between conversion-focused campaigns and the brand-building ones? Here are the top three tips on how to make the balance work.
MARKETING ANALYTICS
MARKETING DATA
MARKETING REPORTS
DATA ANALYTICS
MARKETING ROI
MARKETING TECHNOLOGY
MARKETING INTELLIGENCE
DATA-DRIVEN MARKETING
Google Says “No More Personalized Ad Tracking” - What Does This Mean?
Google’s recent announcement that it will be dropping personalized ad tracking is perhaps the last nail in the coffin for cookie-based attribution tracking. But, what does this all mean for marketers?
MARKETING ANALYTICS
MARKETING DATA
DATA INTEGRATION
MARKETING REPORTS
MARKETING ROI
MARKETING TECHNOLOGY
DATA-DRIVEN MARKETING
4 Things We Hear Agencies are Struggling With
Keeping clients happy and fending off competition at the same time is tough, leaving little time to focus on creativity and delivering value. But, aren’t these the same challenges agencies have...
MARKETING ANALYTICS
MARKETING REPORTS
DATA EXPLORATION
DATA ANALYTICS
MARKETING INTELLIGENCE
DATA VISUALISATION
MARKETING DASHBOARDS
DATA-DRIVEN MARKETING
4 Golden Rules for Dashboard Best Practice
Dashboard creation is not always easy and the wrong choices can mean the difference between powerful insights for your business and a forgotten tool nobody uses. In this blog post, Adverity’s Andy...
MARKETING ANALYTICS
BIG DATA
MARKETING DATA
MARKETING REPORTS
E-COMMERCE
MARKETING ROI
MARKETING TECHNOLOGY
DATA-DRIVEN MARKETING
5 Key Post-COVID Learnings for Automotive Marketers
The COVID-19 pandemic has brought a host of challenges to every industry - and the automotive industry is no exception. Adverity’s Marija Traut covers 5 key lessons that automotive marketers can take...
MARKETING ANALYTICS
MARKETING REPORTS
DATA ANALYTICS
KPI & METRICS
DATA-DRIVEN MARKETING
Top KPIs for News and Media Companies
The media business is tough. You need to keep a close eye on your audience, your competitors, new emerging platforms… but all this gets a lot tougher if you don’t monitor the right KPIs.
MARKETING ANALYTICS
MARKETING DATA
MARKETING REPORTS
DATA ANALYTICS
KPI & METRICS
DATA-DRIVEN MARKETING
Data vs Metric vs KPI vs Report
Everything you need to know about the difference between data, metrics, KPIs, and reports, and how you can increase the value of data by transforming it into information.
MARKETING ANALYTICS
MARKETING DATA
DATA QUALITY
MARKETING REPORTS
DATA ANALYTICS
KPI & METRICS
DATA-DRIVEN MARKETING
ADVERITY EDUCATION
HOW TO
WORKSHOPS
WEBINAR: How to Avoid Headless Chicken Marketing
Here are the 5 key takeaways from our chat with Mindshare’s Jhon van der Ceelen on how to properly formulate and connect KPIs. Last week, we had a great chat with the fantastic Jhon van der Ceelen,...
MARKETING ANALYTICS
MARKETING REPORTS
MARKETING TECHNOLOGY
MARKETING INTELLIGENCE
DATA-DRIVEN MARKETING
7 Changes Marketers Need To Look Out for in 2021
After the topsy-turvy year that was 2020, we take a look at the most impactful changes that await marketers in 2021.
MARKETING ANALYTICS
MARKETING REPORTS
DATA ANALYTICS
MARKETING DASHBOARDS
DATA-DRIVEN MARKETING
6 Things Marketers Can Do to Boost Website Performance
Most marketers think that improving website performance is a technical thing. And it is, but only to a certain extent. There are many areas where a skilled marketer can make a difference, and turn...
MARKETING ANALYTICS
MARKETING DATA
MARKETING REPORTS
MARKETING ROI
KPI & METRICS
MARKETING DASHBOARDS
DATA-DRIVEN MARKETING
7 Must-Have Metrics for Every SaaS Marketer to Drive Growth
Building a technology company is not an easy feat. You need to constantly fill your demand pipeline and turn your leads into recurring customers. With people able to cancel their subscription...
MARKETING ANALYTICS
MARKETING REPORTS
DATA ANALYTICS
MARKETING INTELLIGENCE
MARKETING DASHBOARDS
Using Data to Find Customers and Transform Your SaaS Marketing
More and more businesses are recognizing that a data-driven approach leads to greater marketing success. The problem is, there’s a bewildering array of data available to marketers, particularly in...
MARKETING DATA
MARKETING REPORTS
MARKETING ROI
KPI & METRICS
DATA-DRIVEN MARKETING
Facebook Shortens the Default Attribution Window. What Happens Now?
Facebook announced they will change the default attribution model for ad conversions from 28 to just 7 days. Here’s how this affects your marketing operations. In the barrage of crazy news we’ve been...
MARKETING ANALYTICS
MARKETING REPORTS
DATA ANALYTICS
MARKETING DASHBOARDS
DATA-DRIVEN MARKETING
10 Most Important Website Metrics for Marketing Managers
Regardless of the industry you are working in, the website is at the very core of marketing strategies in companies of all types and sizes. So keeping a close eye on its performance is crucial. Here...
MARKETING ANALYTICS
BIG DATA
MARKETING REPORTS
DATA ANALYTICS
CUSTOMER EXPERIENCE
MARKETING INTELLIGENCE
DATA VISUALISATION
KPI & METRICS
MARKETING DASHBOARDS
DATA-DRIVEN MARKETING
12 KPIs Telecoms Should Monitor to Stay Ahead of the Competition
Staying one step ahead of the competition is crucial for business success in all industries, and telecommunications is not an exception. Here are the key KPIs telecoms should closely monitor to make...
MARKETING REPORTS
CHIEF MARKETING OFFICER (CMO)
MARKETING ROI
Marketers in the Unknown: Where We Are and How to Move Further?
The current business climate is throwing some real curveballs at marketers, as they work with budget constraints and clients affected by COVID-19. But it’s also a unique chance to explore agile...
MARKETING ANALYTICS
MARKETING REPORTS
DATA ANALYTICS
MARKETING ROI
MARKETING INTELLIGENCE
DATA VISUALISATION
KPI & METRICS
MARKETING DASHBOARDS
DATA-DRIVEN MARKETING
8 Key Metrics for Your Performance Marketing Reports
The expression “time is money” is so true when it comes to the everyday life of performance marketers. Getting insights out of real-time data coming from several sources is crucial for them, so we...
MARKETING DATA
MARKETING REPORTS
DATA ANALYTICS
MARKETING INTELLIGENCE
DATA VISUALISATION
KPI & METRICS
MARKETING DASHBOARDS
DATA-DRIVEN MARKETING
Most Relevant KPIs for Your Mobile App and How to Track Them
With literally millions of competitors, making a successful mobile app seems like a ‘mission impossible’. But if you track the right KPIs, you’ll be able to successfully optimize and direct your app...
MARKETING ANALYTICS
MARKETING DATA
SPREADSHEETS
MARKETING REPORTS
DATA ANALYTICS
DATA VISUALISATION
KPI & METRICS
MARKETING DASHBOARDS
DATA-DRIVEN MARKETING
20 Chart Types You Can Use to Visualize Your Data
Having the right numbers is always important, but visualizing them in the right way can make an even bigger impact. That’s why we have highlighted 20 chart types you can use to demonstrate your key...
MARKETING REPORTS
DATA EXPLORATION
CUSTOMER EXPERIENCE
CASE STUDY
Austrian National Tourist Office - Thinking Global
If you want to read the full case study as a downloadable PDF, you can get it here. A German version of this blog post is available as well.
MARKETING REPORTS
DATA EXPLORATION
CUSTOMER EXPERIENCE
CASE STUDY
How Mindshare Netherlands Optimized Data Integration & Client Reporting
If you want to read the full case study as a downloadable PDF, you can get it here. A German version of this blog post is available as well.
MARKETING ANALYTICS
MARKETING REPORTS
CUSTOMER EXPERIENCE
MARKETING TECHNOLOGY
DATA-DRIVEN MARKETING
Adverity Achieves AWS Digital Customer Experience Competency Certification
Adverity is proud to announce that we are the first ever Austrian based APN Partner to achieve Amazon Web Services (AWS) Digital Customer Experience Competency status.
MARKETING ANALYTICS
BIG DATA
MARKETING REPORTS
DATA VISUALISATION
MARKETING DASHBOARDS
DATA-DRIVEN MARKETING
5 Visualization Features to Make Your Dashboards Interactive
I think any marketer or analyst would agree that a reporting creator’s aspirations should go beyond crunching data. Telling stories with your data that provide valuable insights should be a priority.
MARKETING ANALYTICS
MARKETING REPORTS
MARKETING DASHBOARDS
How Marketing Dashboards Uncover Smart Insights and Boost ROI
Hi, I am Nico and I just started a new job at Adverity as Content Manager.
MARKETING REPORTS
DATA VISUALISATION
6 Data Hacks for Your Perfect Search Engine Marketing Dashboard
The author is a digital marketing consultant and SEM expert at Adverity client, Dreifive.
MARKETING REPORTS
DATA ANALYTICS
GOOGLE DATA STUDIO
MARKETING INTELLIGENCE
DATA VISUALISATION
Adverity’s Marketing Intelligence Software Partners up with Google Data Studio
We’re happy to announce our partnership with Google Data Studio, which allows for a seamless connection between Adverity DataTap and Google’s dashboarding and reporting platform.
MARKETING ANALYTICS
DATA INTEGRATION
MARKETING REPORTS
Attention Ad Agencies: We’ve Reinvented the Way You Work with Media Plans
It has never been easier to buy, work with and analyse your paid marketing activities. Self-service tools like the Facebook Ad Manager or LinkedIn Campaign Manager are by far the most user-friendly...
MARKETING ANALYTICS
MARKETING REPORTS
MARKETING ROI
Why It’s Time to Stop Worrying About Your Marketing Reports
Effective data analytics can provide the means to drive your business forward. Whether you’re a company doing your marketing in-house, or you’re an agency doing the job on behalf of someone else,...
