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4 Reasons Why You Need to Move Away From Manual Data Integration

Doing things the old-fashioned way may seem like a safe bet, but your competition already knows why manual data operations are bad for their business. It’s time you learn it too.

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    MARKETING ANALYTICS MARKETING DATA MARKETING REPORTS DATA ANALYTICS DATA-DRIVEN MARKETING ADVERITY EDUCATION HOW TO
    How to Shift Marketing Optimization to Become More Forward-Thinking

    May 10, 2022

    Adverity
    Optimizing channel allocation has always been a major challenge for marketers. But to make the most out of the available data, they now need to employ some new technologies to be able to predict...
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    MARKETING DATA DATA ANALYTICS CHIEF MARKETING OFFICER (CMO) DATA-DRIVEN MARKETING
    3 Ways Data is Changing The Role of the CMO

    Apr 12, 2022

    Harriet Durnford-Smith
    Marketing is all about decisions. What creative is going to resonate most with my audience? What channels are going to perform best and where should I commit the most budget? Which regions should I...
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    MARKETING ANALYTICS MARKETING DATA DATA ANALYTICS DATA-DRIVEN MARKETING
    US Still Counts on Cookies, While UK and Germany Champion MMM

    Feb 8, 2022

    Lily Johnson
    Marketers across the UK, US, and Germany come up against different challenges when it comes to cookies, not least due to varying laws on data governance. So if you’re running an international...
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    MARKETING ANALYTICS MARKETING DATA MARKETING TECHNOLOGY DATA-DRIVEN MARKETING
    Marketing Strengths and Challenges of the UK, US, and Germany Compared

    Dec 14, 2021

    Lily Johnson
    Marketers and analysts across the UK, US, and Germany share the same strategic priorities for 2022: to build and target their audience, and to deliver personalized content. However, there are some...
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    MARKETING ANALYTICS MARKETING DATA DATA INTEGRATION DATA QUALITY DATA ANALYTICS
    Does Data Have a Trust Problem?

    Dec 9, 2021

    Harriet Durnford-Smith
    Last week, our CMO Harriet Durnford-Smith sat down with Little Black Book to discuss why marketers are no longer trusting their data, who is responsible for this distrust and how they can rebuild a...
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    MARKETING ANALYTICS MARKETING DATA DATA ANALYTICS MARKETING ROI DATA-DRIVEN MARKETING
    Top Data Analytics Challenges in 2022: Analysts Vs. Marketers

    Nov 16, 2021

    Lily Johnson
    In our last blog, we found out that personalized content, and audience building and targeting are the top strategic priorities — but what’s getting in the way? And how do the challenges faced by...
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    MARKETING ANALYTICS MARKETING DATA E-COMMERCE MARKETING TECHNOLOGY DATA-DRIVEN MARKETING
    3 Ways Travel Brands Can Succeed in a Post COVID-19 World

    Oct 28, 2021

    Joe Danter
    Travel has come a long way – and while we may not be living the 1950s dream of speeding through vacuum-powered tubes, the rate of change in the travel industry only seems to accelerate, with COVID-19...
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    MARKETING ANALYTICS MARKETING DATA E-COMMERCE KPI & METRICS DATA-DRIVEN MARKETING ADVERITY EDUCATION
    What Marketers Need to Do Once the Holiday Season Is Over

    Oct 26, 2021

    Amy Mills
    Once the holiday campaigns end, marketers may think they can sit back, relax and pat themselves on the back for pulling through the busy season - but wait! There's more to do.
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    MARKETING DATA GDPR MARKETING TECHNOLOGY
    Why Bending EU Data Regulation Could Lead the UK Into Wild West Chaos

    Oct 19, 2021

    Adverity
    Britain is looking to tap into more data opportunities after slashing ties with the European Union. But veering too far from the GDPR could land it in a chaotic, Wild West situation.
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    MARKETING DATA DATA ANALYTICS E-COMMERCE MARKETING ROI DATA-DRIVEN MARKETING ADVERITY EDUCATION
    Is your retail business ready for the holiday season?

    Sep 22, 2021

    Amy Mills
    The golden quarter is right ahead of us, and if you have not yet started preparing for it, you’re already behind your competition. Here are a few tips on how to catch up.
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    MARKETING ANALYTICS MARKETING DATA DATA ANALYTICS DATA-DRIVEN MARKETING ADVERITY EDUCATION HOW TO
    How to build an insights-driven culture in your business

    Aug 10, 2021

    Adverity
    Continuing our discussion on how to get from data to insights, our expert panel give their top tips on how companies can build an insights-driven culture that leverages the most from their data.
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    MARKETING ANALYTICS MARKETING DATA MARKETING ROI DATA-DRIVEN MARKETING ROI ADVISOR
    What is Marketing Mix Modelling and how can it help with attribution?

    Aug 4, 2021

    Adverity
    In the latest video in our series on third-party cookies deprecation and the impact on attribution, we take a look at Marketing Mix Modeling (or in short MMM) and how it can enable marketers to...
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    MARKETING ANALYTICS MARKETING DATA DATA ANALYTICS MARKETING INTELLIGENCE DATA-DRIVEN MARKETING
    Why is being insights-driven crucial for business success?

    Jul 20, 2021

    Adverity
    Throughout most industry discussions, the necessity of becoming “insights-driven” keeps popping up as a major topic. Here we take a look at what it means, and why is it so important for your business...
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    MARKETING ANALYTICS MARKETING DATA DATA-DRIVEN MARKETING
    Anywhere Operations - the Way to Future-Proof Your Marketing

    Jun 9, 2021

    Adverity
    Leveraging the benefits of Anywhere Operations, where companies join technology, processes and people into a harmonized environment, brings new ways of improving marketing results.
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    MARKETING ANALYTICS MARKETING DATA DATA ANALYTICS MARKETING ROI MARKETING INTELLIGENCE KPI & METRICS DATA-DRIVEN MARKETING
    The Top 5 Marketing KPIs You Need to Start Tracking in H2

    May 19, 2021

    Joseph Danter
    Adverity’s Joseph Danter takes us through his Top 5 marketing KPIs businesses need to start tracking in H2 to help them optimize marketing efforts and improve outcomes.
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    MARKETING ANALYTICS MARKETING DATA MARKETING ROI MARKETING TECHNOLOGY MARKETING INTELLIGENCE DATA-DRIVEN MARKETING
    The Death of Third-Party Cookies and What It Has to Do With Attribution Modeling

    Apr 13, 2021

    Adverity
    As part of our explainer video series on the impact of the death of third-party cookies on marketing, we examine what attribution modeling is and why cookies are so important for it.
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    MARKETING ANALYTICS MARKETING DATA DATA ANALYTICS MARKETING ROI DATA-DRIVEN MARKETING
    3 Ways Sports Brands Can Use Data to Increase Audience Engagement

    Mar 18, 2021

    Tom Rennell
    Becoming data-driven is not easy - but here are a few small steps you can take to better understand your audience, gain better insights from your data, and keep on top despite the COVID-19 pandemic.
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    MARKETING ANALYTICS MARKETING DATA MARKETING REPORTS DATA ANALYTICS MARKETING ROI MARKETING TECHNOLOGY MARKETING INTELLIGENCE DATA-DRIVEN MARKETING
    Google Says “No More Personalized Ad Tracking” - What Does This Mean?

    Mar 10, 2021

    Tom Rennell
    Google’s recent announcement that it will be dropping personalized ad tracking is perhaps the last nail in the coffin for cookie-based attribution tracking. But, what does this all mean for marketers?
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    MARKETING ANALYTICS MARKETING DATA DATA INTEGRATION MARKETING REPORTS MARKETING ROI MARKETING TECHNOLOGY DATA-DRIVEN MARKETING
    4 Things We Hear Agencies are Struggling With

    Mar 4, 2021

    John Ball
    Keeping clients happy and fending off competition at the same time is tough, leaving little time to focus on creativity and delivering value. But, aren’t these the same challenges agencies have...
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    MARKETING ANALYTICS BIG DATA MARKETING DATA MARKETING REPORTS E-COMMERCE MARKETING ROI MARKETING TECHNOLOGY DATA-DRIVEN MARKETING
    5 Key Post-COVID Learnings for Automotive Marketers

    Feb 25, 2021

    Marija Traut
    The COVID-19 pandemic has brought a host of challenges to every industry - and the automotive industry is no exception. Adverity’s Marija Traut covers 5 key lessons that automotive marketers can take...
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    MARKETING ANALYTICS MARKETING DATA MARKETING REPORTS DATA ANALYTICS KPI & METRICS DATA-DRIVEN MARKETING
    Data vs Metric vs KPI vs Report

    Feb 11, 2021

    Tom Rennell
    Everything you need to know about the difference between data, metrics, KPIs, and reports, and how you can increase the value of data by transforming it into information.
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    MARKETING ANALYTICS MARKETING DATA DATA QUALITY MARKETING REPORTS DATA ANALYTICS KPI & METRICS DATA-DRIVEN MARKETING ADVERITY EDUCATION HOW TO WORKSHOPS
    WEBINAR: How to Avoid Headless Chicken Marketing

    Feb 3, 2021

    Adverity
    Here are the 5 key takeaways from our chat with Mindshare’s Jhon van der Ceelen on how to properly formulate and connect KPIs. Last week, we had a great chat with the fantastic Jhon van der Ceelen,...
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    MARKETING ANALYTICS MARKETING DATA DATA INTEGRATION DATA HARMONISATION DATA ANALYTICS MARKETING INTELLIGENCE DATA-DRIVEN MARKETING
    How to Centralize Your eCommerce Data for Intelligent Insights

    Jan 27, 2021

    Tom Rennell
    Head of Business Intelligence, Maximilian Nierhoff, and BI Engineer, Tobias Düperthal, on how data analytics can be the driving force behind a fast-growing online retail business. With over 3 million...
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    MARKETING ANALYTICS MARKETING DATA DATA ANALYTICS MARKETING ROI MARKETING INTELLIGENCE KPI & METRICS DATA-DRIVEN MARKETING ARTIFICIAL INTELLIGENCE AUGMENTED ANALYTICS
    How to Embrace the Power of Proactive Analytics

    Nov 26, 2020

    Adverity
    Aiming to be proactive in your work is something that you can easily declare, but is complicated to execute. Having the right tools would help you a lot in getting on the fast track. “AI-driven,...
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    MARKETING ANALYTICS BIG DATA MARKETING DATA DATA INTEGRATION DATA QUALITY DATA HARMONISATION DATA ANALYTICS MARKETING ROI MARKETING INTELLIGENCE DATA-DRIVEN MARKETING
    How to Get Ahead of the Competition with Data and Analytics

    Nov 11, 2020

    Adverity
    Being innovative doesn’t necessarily refer to product innovation only. You can also be innovative in ways how you improve your business based on marketing performance data. Sportswear innovator Odlo...
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    MARKETING ANALYTICS BIG DATA MARKETING DATA DATA ANALYTICS GDPR MARKETING INTELLIGENCE DATA-DRIVEN MARKETING
    The Customer Journey, Conversion Tracking and Attribution in 2021

    Nov 4, 2020

    Christoph Bodenstein
    With major legal and technical changes going on in the area of customer privacy, here’s an overview of all the important things a marketer should know about tracking and attribution in 2021.
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    MARKETING ANALYTICS MARKETING DATA MARKETING REPORTS MARKETING ROI KPI & METRICS MARKETING DASHBOARDS DATA-DRIVEN MARKETING
    7 Must-Have Metrics for Every SaaS Marketer to Drive Growth

    Oct 28, 2020

    Adverity
    Building a technology company is not an easy feat. You need to constantly fill your demand pipeline and turn your leads into recurring customers. With people able to cancel their subscription...
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    MARKETING DATA MARKETING REPORTS MARKETING ROI KPI & METRICS DATA-DRIVEN MARKETING
    Facebook Shortens the Default Attribution Window. What Happens Now?

    Oct 1, 2020

    Vladimir Ceric
    Facebook announced they will change the default attribution model for ad conversions from 28 to just 7 days. Here’s how this affects your marketing operations. In the barrage of crazy news we’ve been...
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    MARKETING ANALYTICS MARKETING DATA ETL DATA INTEGRATION DATA HARMONISATION DATA ANALYTICS DATA VISUALISATION KPI & METRICS MARKETING DASHBOARDS DATA-DRIVEN MARKETING
    How to Get From Data Silos to Automated Insights?

    Sep 30, 2020

    Adverity
    Learn the steps you need to make to reach increased efficiency, make data-driven decisions, and deliver even more successful marketing campaigns.
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    MARKETING ANALYTICS MARKETING DATA DATA INTEGRATION DATA ANALYTICS DATA-DRIVEN MARKETING
    Harnessing Your Amazon Marketplace Data to Boost Store Performance

    Sep 9, 2020

    Adverity
    Analyzing the data from your Amazon MWS account will help you not only to understand how to better serve your customers, but also to successfully boost the performance of your online sales. Selling...
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    MARKETING DATA CUSTOMER EXPERIENCE CHIEF MARKETING OFFICER (CMO) MARKETING TECHNOLOGY DATA-DRIVEN MARKETING
    Reshaping Your Marketing in the Wake of Changing Customer Behaviors

    Sep 2, 2020

    Adverity
    To get a clearer picture of what might come next, we’ve invited a guest speaker from Forrester to the latest Adverity webinar. Here’s a short overview of what she expects are the main challenges that...
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    MARKETING ANALYTICS BIG DATA MARKETING DATA ETL DATA INTEGRATION DATA ANALYTICS MARKETING ROI MARKETING INTELLIGENCE DATA-DRIVEN MARKETING
    4 Ways You Can Use Big Data to Improve Your Marketing

    Aug 26, 2020

    Vladimir Ceric
    Modern digital marketers have powerful tools at their disposal that can make them more effective than ever before. But there is one which can be a real game-changer: big data analytics.
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    MARKETING ANALYTICS BIG DATA MARKETING DATA DATA ANALYTICS MARKETING ROI MARKETING TECHNOLOGY MARKETING INTELLIGENCE KPI & METRICS DATA-DRIVEN MARKETING AUGMENTED ANALYTICS
    7 Ways How Augmented Analytics Tools Can Help Marketing

    Aug 13, 2020

    Vladimir Ceric
    With a growing number of martech platforms marketers use, it has become increasingly difficult to manage data coming from all of these platforms, and even more difficult to analyze this data....
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    MARKETING ANALYTICS BIG DATA MARKETING DATA DATA INTEGRATION DATA ANALYTICS CUSTOMER EXPERIENCE MARKETING ROI MARKETING TECHNOLOGY MARKETING INTELLIGENCE DATA VISUALISATION KPI & METRICS MARKETING DASHBOARDS DATA-DRIVEN MARKETING ARTIFICIAL INTELLIGENCE
    How Marketing Analytics Can Help Telecoms Gain a Competitive Edge

    Jun 8, 2020

    Adverity
    Sitting on a gold mine of data that can be used to optimize marketing campaigns is one of the crucial aces all telecommunication companies have up their sleeve. Whether they are using it in the right...
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    MARKETING ANALYTICS MARKETING DATA DATA INTEGRATION MARKETING ROI DATA-DRIVEN MARKETING
    What’s What on TikTok - A Basic Guide for Marketers

    May 28, 2020

    Adverity
    As a rapidly growing platform, TikTok is a topic of interest for many marketers, so getting the basics is important to understand how they can use this network to reach the customers of tomorrow. ...
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    MARKETING DATA CLEAN DATA STACK DATA QUALITY DATA HARMONISATION DATA ANALYTICS MARKETING TECHNOLOGY MARKETING INTELLIGENCE DATA-DRIVEN MARKETING ARTIFICIAL INTELLIGENCE
    A Smarter Approach to Naming Conventions

    May 20, 2020

    Joseph Caston
    While working on integrating data with numerous advertisers, our team spotted a common, but critical problem, and solved it with the use of pragmatic AI. We introduce to you Smart Naming Conventions,...
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    API MARKETING ANALYTICS MARKETING DATA DATA INTEGRATION DATA QUALITY DATA HARMONISATION DATA ANALYTICS MARKETING INTELLIGENCE DATA-DRIVEN MARKETING
    Integrating Data Through APIs as the First Step to Marketing Effectiveness

    May 15, 2020

    Adverity
    Buying a ready-made martech solution or building one tailor-made to your needs? With the strong influx of technology into marketing, this has become a dilemma for many marketers out there. We looked...
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    MARKETING DATA MARKETING REPORTS DATA ANALYTICS MARKETING INTELLIGENCE DATA VISUALISATION KPI & METRICS MARKETING DASHBOARDS DATA-DRIVEN MARKETING
    Most Relevant KPIs for Your Mobile App and How to Track Them

    Apr 9, 2020

    Vladimir Ceric
    With literally millions of competitors, making a successful mobile app seems like a ‘mission impossible’. But if you track the right KPIs, you’ll be able to successfully optimize and direct your app...
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    MARKETING ANALYTICS MARKETING DATA SPREADSHEETS MARKETING REPORTS DATA ANALYTICS DATA VISUALISATION KPI & METRICS MARKETING DASHBOARDS DATA-DRIVEN MARKETING
    20 Chart Types You Can Use to Visualize Your Data

    Apr 1, 2020

    Vladimir Ceric
    Having the right numbers is always important, but visualizing them in the right way can make an even bigger impact. That’s why we have highlighted 20 chart types you can use to demonstrate your key...
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    MARKETING ANALYTICS MARKETING DATA DATA INTEGRATION
    How to Automatically Import Data into Google Analytics

    Oct 28, 2019

    Christoph Bodenstein
    Navigating through the endless universe of data within Google Analytics can sometimes be tough. Add external data sources to the equation, and you face quite a challenge. This is why every type of...
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    MARKETING DATA E-COMMERCE DATA-DRIVEN MARKETING
    How Modern E-commerce Businesses Use Data to Grow (New Research)

    May 2, 2019

    Eugen Knippel
    We’ve just finalized our study into how online retail brands use data to support decision making within their organization. What our research uncovered might surprise you. Though before we take a...
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    MARKETING ANALYTICS MARKETING DATA DATA-DRIVEN MARKETING
    6 Incredible Real-Life Examples of Data-Driven Marketing in Action

    Jan 31, 2019

    Nico Carstensen
    Do you find the idea of data-driven marketing confusing? Are you looking for examples to understand how to use data to improve the marketing ROI? Data offers us, marketers, a tremendous opportunity...
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    BIG DATA MARKETING DATA DATA ANALYTICS MARKETING TECHNOLOGY
    Is Big Data Putting an End to Creativity in Marketing?

    Jan 23, 2019

    Mina Nacheva
    I think we can all agree that there seems to be some sort of unspoken consensus among marketing professionals that data and creativity are somehow complete opposites.
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    MARKETING DATA E-COMMERCE MARKETING TECHNOLOGY MARKETING INTELLIGENCE
    Conversion Tracking 2019: New Facebook Attribution vs Google

    Nov 13, 2018

    Christoph Bodenstein
    I am sure that any marketer would agree - maximizing and measuring conversions is the cornerstone of performance-based marketing.
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    BIG DATA MARKETING DATA MARKETING ROI
    Do You Know What’s Stopping You from Using Big Data to Increase Advertising ROI?

    Oct 25, 2018

    Nico Carstensen
    Do you sometimes think about using data-driven insights to run efficient advertising campaigns? Do you wonder why everyone’s so excited about it? Particularly since your efforts to increase...
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    MARKETING ANALYTICS MARKETING DATA CHIEF MARKETING OFFICER (CMO) MARKETING ROI
    Want To Make Your CEO Happy? Get Your Marketing ROI Measurement Up To Speed

    Feb 12, 2018

    Eugen Knippel
    Return-on-investment (ROI) is likely to be the most important metric for just about every CMO. There, we said it. Gartner said it, too. And while determining the financial impact of your marketing...
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    MARKETING DATA DATA INTEGRATION DATA HARMONISATION CASE STUDY
    Case Study: How MediaCom Improved their Efficiency in Client Reporting & Analytics by 75%

    Jan 25, 2018

    Eugen Knippel
    Adverity powers all kind of advertisers and agencies around the globe - from local heroes to multinational enterprises. We are proud to share the following the success story of our client MediaCom,...
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    MARKETING DATA DATA-DRIVEN MARKETING
    Why Data-driven Marketing Should Start with a Data Strategy

    Jan 9, 2018

    Eugen Knippel
    As online users, we all produce large amounts of data. If you are on Facebook, Amazon or any other online network, your behaviour is saved as data - and this data generates value for those platforms:...
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    BIG DATA MARKETING DATA CLEAN DATA STACK DATA HARMONISATION
    Drowning in Your Marketing Data? It's Time for Some Housekeeping

    Dec 7, 2017

    Eugen Knippel
    Big data is all around us - whether or not that fact occurs to us on a daily basis. Well, for all of you marketers out there, it surely does. Data has become one of the most important indicators of...
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    MARKETING ANALYTICS MARKETING DATA
    Why Too Many Companies Fail With Marketing Analytics

    Sep 7, 2017

    Eugen Knippel
    In a time when marketing specialists are facing larger amounts of data every day, they have yet to learn more about leveraging the full potential of marketing analytics. In fact, for many companies...
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    MARKETING ANALYTICS MARKETING DATA MARKETING ROI
    How Marketing Analytics Can Help You Achieve Your Business Goals

    Aug 14, 2017

    Eugen Knippel
    If you think about how you do marketing today and how you did it a few years back, you can probably come up with a few differences. For one, you may have the feeling that pretty much everything about...
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    MARKETING DATA
    Marketing Data: Big, Diverse – And Highly Fragmented

    Jun 21, 2017

    Eugen Knippel
    Data fragmentation may be the single, most pressing challenge for advertisers and marketing agencies today. And that’s understandable – after all, data is all around us. It is available in...