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Why Bending EU Data Regulation Could Lead the UK Into Wild West Chaos

Britain is looking to tap into more data opportunities after slashing ties with the European Union. But veering too far from the GDPR could land it in a chaotic, Wild West situation.

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    MARKETING DATA DATA ANALYTICS MARKETING ROI DATA-DRIVEN MARKETING
    Is your retail business ready for the holiday season?

    Sep 22, 2021 2 PM

    Amy Mills
    The golden quarter is right ahead of us, and if you have not yet started preparing for it, you’re already behind your competition. Here are a few tips on how to catch up.
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    MARKETING ANALYTICS MARKETING DATA DATA ANALYTICS DATA-DRIVEN MARKETING
    How to build an insights-driven culture in your business

    Aug 10, 2021 1 PM

    Adverity
    Continuing our discussion on how to get from data to insights, our expert panel give their top tips on how companies can build an insights-driven culture that leverages the most from their data.
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    MARKETING ANALYTICS MARKETING DATA ADVERITY MARKETING ROI DATA-DRIVEN MARKETING ROI ADVISOR
    What is Market Mix Modelling and how can it help with attribution?

    Aug 4, 2021 3 PM

    Adverity
    In the latest video in our series on third-party cookies deprecation and the impact on attribution, we take a look at Market Mix Modeling (MMM) and how it can enable marketers to measure channel...
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    MARKETING ANALYTICS MARKETING DATA DATA ANALYTICS MARKETING INTELLIGENCE DATA-DRIVEN MARKETING
    Why is being insights-driven crucial for business success?

    Jul 20, 2021 2 PM

    Adverity
    Throughout most industry discussions, the necessity of becoming “insights-driven” keeps popping up as a major topic. Here we take a look at what it means, and why is it so important for your...
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    MARKETING ANALYTICS MARKETING DATA DATA-DRIVEN MARKETING
    Anywhere Operations - the Way to Future-Proof Your Marketing

    Jun 9, 2021 2 PM

    Adverity
    Leveraging the benefits of Anywhere Operations, where companies join technology, processes and people into a harmonized environment, brings new ways of improving marketing results.
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    MARKETING ANALYTICS MARKETING DATA DATA ANALYTICS MARKETING ROI MARKETING INTELLIGENCE KPI & METRICS DATA-DRIVEN MARKETING
    The Top 5 Marketing KPIs You Need to Start Tracking in H2

    May 19, 2021 12 PM

    Joseph Danter
    Adverity’s Joseph Danter takes us through his Top 5 marketing KPIs businesses need to start tracking in H2 to help them optimize marketing efforts and improve outcomes.
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    MARKETING ANALYTICS MARKETING DATA MARKETING ROI MARKETING TECHNOLOGY MARKETING INTELLIGENCE DATA-DRIVEN MARKETING
    The Death of Third-Party Cookies and What It Has to Do With Attribution Modeling

    Apr 13, 2021 1 PM

    Adverity
    As part of our explainer video series on the impact of the death of third-party cookies on marketing, we examine what attribution modeling is and why cookies are so important for it.
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    MARKETING ANALYTICS MARKETING DATA DATA ANALYTICS MARKETING ROI DATA-DRIVEN MARKETING
    3 Ways Sports Brands Can Use Data to Increase Audience Engagement

    Mar 18, 2021 5 PM

    Tom Rennell
    Becoming data-driven is not easy - but here are a few small steps you can take to better understand your audience, gain better insights from your data, and keep on top despite the COVID-19...
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    MARKETING ANALYTICS MARKETING DATA MARKETING REPORTS DATA ANALYTICS MARKETING ROI MARKETING TECHNOLOGY MARKETING INTELLIGENCE DATA-DRIVEN MARKETING
    Google Says “No More Personalized Ad Tracking” - What Does This Mean?

    Mar 10, 2021 12 PM

    Tom Rennell
    Google’s recent announcement that it will be dropping personalized ad tracking is perhaps the last nail in the coffin for cookie-based attribution tracking. But, what does this all mean for...
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    MARKETING ANALYTICS MARKETING DATA DATA INTEGRATION MARKETING REPORTS MARKETING ROI MARKETING TECHNOLOGY DATA-DRIVEN MARKETING
    4 Things We Hear Agencies are Struggling With

    Mar 4, 2021 4 PM

    John Ball
    Keeping clients happy and fending off competition at the same time is tough, leaving little time to focus on creativity and delivering value. But, aren’t these the same challenges agencies have...
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    MARKETING ANALYTICS BIG DATA MARKETING DATA MARKETING REPORTS E-COMMERCE MARKETING ROI MARKETING TECHNOLOGY DATA-DRIVEN MARKETING
    5 Key Post-COVID Learnings for Automotive Marketers

    Feb 25, 2021 4 PM

    Marija Traut
    The COVID-19 pandemic has brought a host of challenges to every industry - and the automotive industry is no exception. Adverity’s Marija Traut covers 5 key lessons that automotive marketers can...
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    MARKETING ANALYTICS MARKETING DATA MARKETING REPORTS DATA ANALYTICS KPI & METRICS DATA-DRIVEN MARKETING
    Data vs Metric vs KPI vs Report

    Feb 11, 2021 10 AM

    Tom Rennell
    Everything you need to know about the difference between data, metrics, KPIs, and reports, and how you can increase the value of data by transforming it into information.
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    MARKETING ANALYTICS MARKETING DATA DATA QUALITY MARKETING REPORTS DATA ANALYTICS KPI & METRICS DATA-DRIVEN MARKETING
    WEBINAR: How to Avoid Headless Chicken Marketing

    Feb 3, 2021 11 AM

    Adverity
    Here are the 5 key takeaways from our chat with Mindshare’s Jhon van der Ceelen on how to properly formulate and connect KPIs. Last week, we had a great chat with the fantastic Jhon van der...
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    MARKETING ANALYTICS MARKETING DATA DATA INTEGRATION DATA HARMONISATION DATA ANALYTICS MARKETING INTELLIGENCE DATA-DRIVEN MARKETING
    How to Centralize Your eCommerce Data for Intelligent Insights

    Jan 27, 2021 10 AM

    Tom Rennell
    Head of Business Intelligence, Maximilian Nierhoff, and BI Engineer, Tobias Düperthal, on how data analytics can be the driving force behind a fast-growing online retail business. With over 3...
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    MARKETING ANALYTICS MARKETING DATA DATA ANALYTICS MARKETING ROI MARKETING INTELLIGENCE KPI & METRICS DATA-DRIVEN MARKETING ARTIFICIAL INTELLIGENCE AUGMENTED ANALYTICS
    How to Embrace the Power of Proactive Analytics

    Nov 26, 2020 4 PM

    Adverity
    Aiming to be proactive in your work is something that you can easily declare, but is complicated to execute. Having the right tools would help you a lot in getting on the fast track. “AI-driven,...
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    MARKETING ANALYTICS BIG DATA MARKETING DATA ADVERITY DATA INTEGRATION DATA QUALITY DATA HARMONISATION DATA ANALYTICS MARKETING ROI MARKETING INTELLIGENCE DATA-DRIVEN MARKETING
    How to Get Ahead of the Competition with Data and Analytics

    Nov 11, 2020 4 PM

    Adverity
    Being innovative doesn’t necessarily refer to product innovation only. You can also be innovative in ways how you improve your business based on marketing performance data. Sportswear innovator ...
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    MARKETING ANALYTICS BIG DATA MARKETING DATA DATA ANALYTICS GDPR MARKETING INTELLIGENCE DATA-DRIVEN MARKETING
    The Customer Journey, Conversion Tracking and Attribution in 2021

    Nov 4, 2020 3 PM

    Christoph Bodenstein
    With major legal and technical changes going on in the area of customer privacy, here’s an overview of all the important things a marketer should know about tracking and attribution in 2021.
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    MARKETING ANALYTICS MARKETING DATA MARKETING REPORTS MARKETING ROI KPI & METRICS MARKETING DASHBOARDS DATA-DRIVEN MARKETING
    7 Must-Have Metrics for Every SaaS Marketer to Drive Growth

    Oct 28, 2020 10 AM

    Adverity
    Building a technology company is not an easy feat. You need to constantly fill your demand pipeline and turn your leads into recurring customers. With people able to cancel their subscription...
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    MARKETING DATA MARKETING REPORTS MARKETING ROI KPI & METRICS DATA-DRIVEN MARKETING
    Facebook Shortens the Default Attribution Window. What Happens Now?

    Oct 1, 2020 2 PM

    Vladimir Ceric
    Facebook announced they will change the default attribution model for ad conversions from 28 to just 7 days. Here’s how this affects your marketing operations. In the barrage of crazy news we’ve...
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    MARKETING ANALYTICS MARKETING DATA ETL ADVERITY DATA INTEGRATION DATA HARMONISATION DATA ANALYTICS DATA VISUALISATION KPI & METRICS MARKETING DASHBOARDS DATA-DRIVEN MARKETING
    How to Get From Data Silos to Automated Insights?

    Sep 30, 2020 10 AM

    Adverity
    Learn the steps you need to make to reach increased efficiency, make data-driven decisions, and deliver even more successful marketing campaigns.
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    MARKETING ANALYTICS MARKETING DATA DATA INTEGRATION DATA ANALYTICS DATA-DRIVEN MARKETING
    Harnessing Your Amazon Marketplace Data to Boost Store Performance

    Sep 9, 2020 12 PM

    Adverity
    Analyzing the data from your Amazon MWS account will help you not only to understand how to better serve your customers, but also to successfully boost the performance of your online sales. ...
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    MARKETING DATA ADVERITY CUSTOMER EXPERIENCE CHIEF MARKETING OFFICER (CMO) MARKETING TECHNOLOGY DATA-DRIVEN MARKETING
    Reshaping Your Marketing in the Wake of Changing Customer Behaviors

    Sep 2, 2020 11 AM

    Adverity
    To get a clearer picture of what might come next, we’ve invited a guest speaker from Forrester to the latest Adverity webinar. Here’s a short overview of what she expects are the main challenges...
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    MARKETING ANALYTICS BIG DATA MARKETING DATA ETL DATA INTEGRATION DATA ANALYTICS MARKETING ROI MARKETING INTELLIGENCE DATA-DRIVEN MARKETING
    4 Ways You Can Use Big Data to Improve Your Marketing

    Aug 26, 2020 2 PM

    Vladimir Ceric
    Modern digital marketers have powerful tools at their disposal that can make them more effective than ever before. But there is one which can be a real game-changer: big data analytics.
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    MARKETING ANALYTICS BIG DATA MARKETING DATA DATA ANALYTICS MARKETING ROI MARKETING TECHNOLOGY MARKETING INTELLIGENCE KPI & METRICS DATA-DRIVEN MARKETING AUGMENTED ANALYTICS
    7 Ways How Augmented Analytics Tools Can Help Marketing

    Aug 13, 2020 1 PM

    Vladimir Ceric
    With a growing number of martech platforms marketers use, it has become increasingly difficult to manage data coming from all of these platforms, and even more difficult to analyze this data....
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    MARKETING ANALYTICS BIG DATA MARKETING DATA DATA INTEGRATION DATA ANALYTICS CUSTOMER EXPERIENCE MARKETING ROI MARKETING TECHNOLOGY MARKETING INTELLIGENCE DATA VISUALISATION KPI & METRICS MARKETING DASHBOARDS DATA-DRIVEN MARKETING ARTIFICIAL INTELLIGENCE
    How Marketing Analytics Can Help Telecoms Gain a Competitive Edge

    Jun 8, 2020 9 AM

    Adverity
    Sitting on a gold mine of data that can be used to optimize marketing campaigns is one of the crucial aces all telecommunication companies have up their sleeve. Whether they are using it in the...
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    MARKETING ANALYTICS MARKETING DATA ADVERITY DATA INTEGRATION MARKETING ROI DATA-DRIVEN MARKETING
    What’s What on TikTok - A Basic Guide for Marketers

    May 28, 2020 4 PM

    Adverity
    As a rapidly growing platform, TikTok is a topic of interest for many marketers, so getting the basics is important to understand how they can use this network to reach the customers of tomorrow. ...
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    MARKETING DATA ADVERITY CLEAN DATA STACK DATA QUALITY DATA HARMONISATION DATA ANALYTICS MARKETING TECHNOLOGY MARKETING INTELLIGENCE DATA-DRIVEN MARKETING ADVERITY PRESENSE ARTIFICIAL INTELLIGENCE
    A Smarter Approach to Naming Conventions

    May 20, 2020 11 AM

    Joseph Caston
    While working on integrating data with numerous advertisers, our team spotted a common, but critical problem, and solved it with the use of pragmatic AI. We introduce to you Smart Naming...
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    API MARKETING ANALYTICS MARKETING DATA ADVERITY DATA INTEGRATION DATA QUALITY DATA HARMONISATION DATA ANALYTICS MARKETING INTELLIGENCE DATA-DRIVEN MARKETING
    Integrating Data Through APIs as the First Step to Marketing Effectiveness

    May 15, 2020 3 PM

    Adverity
    Buying a ready-made martech solution or building one tailor-made to your needs? With the strong influx of technology into marketing, this has become a dilemma for many marketers out there. We...
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    MARKETING DATA MARKETING REPORTS DATA ANALYTICS MARKETING INTELLIGENCE DATA VISUALISATION KPI & METRICS MARKETING DASHBOARDS DATA-DRIVEN MARKETING
    Most Relevant KPIs for Your Mobile App and How to Track Them

    Apr 9, 2020 10 AM

    Vladimir Ceric
    With literally millions of competitors, making a successful mobile app seems like a ‘mission impossible’. But if you track the right KPIs, you’ll be able to successfully optimize and direct your...
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    MARKETING ANALYTICS MARKETING DATA ADVERITY SPREADSHEETS MARKETING REPORTS DATA ANALYTICS DATA VISUALISATION KPI & METRICS MARKETING DASHBOARDS DATA-DRIVEN MARKETING
    20 Chart Types You Can Use to Visualize Your Data

    Apr 1, 2020 6 PM

    Vladimir Ceric
    Having the right numbers is always important, but visualizing them in the right way can make an even bigger impact. That’s why we have highlighted 20 chart types you can use to demonstrate your...
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    MARKETING ANALYTICS MARKETING DATA DATA INTEGRATION
    How to Automatically Import Data into Google Analytics

    Oct 28, 2019 11 AM

    Christoph Bodenstein
    Navigating through the endless universe of data within Google Analytics can sometimes be tough. Add external data sources to the equation, and you face quite a challenge. This is why every type of...
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    MARKETING DATA E-COMMERCE DATA-DRIVEN MARKETING
    How Modern E-commerce Businesses Use Data to Grow (New Research)

    May 2, 2019 10 AM

    Eugen Knippel
    We’ve just finalized our study into how online retail brands use data to support decision making within their organization. What our research uncovered might surprise you. Though before we take a...
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    MARKETING ANALYTICS MARKETING DATA DATA-DRIVEN MARKETING
    6 Incredible Real-Life Examples of Data-Driven Marketing in Action

    Jan 31, 2019 2 PM

    Nico Carstensen
    Do you find the idea of data-driven marketing confusing? Are you looking for examples to understand how to use data to improve the marketing ROI? Data offers us, marketers, a tremendous...
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    BIG DATA MARKETING DATA DATA ANALYTICS MARKETING TECHNOLOGY
    Is Big Data Putting an End to Creativity in Marketing?

    Jan 23, 2019 11 AM

    Mina Nacheva
    I think we can all agree that there seems to be some sort of unspoken consensus among marketing professionals that data and creativity are somehow complete opposites.
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    MARKETING DATA E-COMMERCE MARKETING TECHNOLOGY MARKETING INTELLIGENCE
    Conversion Tracking 2019: New Facebook Attribution vs Google

    Nov 13, 2018 1 PM

    Christoph Bodenstein
    I am sure that any marketer would agree - maximizing and measuring conversions is the cornerstone of performance-based marketing.
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    BIG DATA MARKETING DATA MARKETING ROI
    Do You Know What’s Stopping You from Using Big Data to Increase Advertising ROI?

    Oct 25, 2018 11 AM

    Nico Carstensen
    Do you sometimes think about using data-driven insights to run efficient advertising campaigns? Do you wonder why everyone’s so excited about it? Particularly since your efforts to increase...
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    MARKETING ANALYTICS MARKETING DATA CHIEF MARKETING OFFICER (CMO) MARKETING ROI
    Want To Make Your CEO Happy? Get Your Marketing ROI Measurement Up To Speed

    Feb 12, 2018 1 PM

    Eugen Knippel
    Return-on-investment (ROI) is likely to be the most important metric for just about every CMO. There, we said it. Gartner said it, too. And while determining the financial impact of your marketing...
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    MARKETING DATA DATA INTEGRATION DATA HARMONISATION CASE STUDY
    Case Study: How MediaCom Improved their Efficiency in Client Reporting & Analytics by 75%

    Jan 25, 2018 10 AM

    Eugen Knippel
    Adverity powers all kind of advertisers and agencies around the globe - from local heroes to multinational enterprises. We are proud to share the following the success story of our client...
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    MARKETING DATA DATA-DRIVEN MARKETING
    Why Data-driven Marketing Should Start with a Data Strategy

    Jan 9, 2018 9 AM

    Eugen Knippel
    As online users, we all produce large amounts of data. If you are on Facebook, Amazon or any other online network, your behaviour is saved as data - and this data generates value for those...
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    BIG DATA MARKETING DATA CLEAN DATA STACK DATA HARMONISATION
    Drowning in Your Marketing Data? It's Time for Some Housekeeping

    Dec 7, 2017 1 PM

    Eugen Knippel
    Big data is all around us - whether or not that fact occurs to us on a daily basis. Well, for all of you marketers out there, it surely does. Data has become one of the most important indicators...
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    MARKETING ANALYTICS MARKETING DATA
    Why Too Many Companies Fail With Marketing Analytics

    Sep 7, 2017 12 PM

    Eugen Knippel
    In a time when marketing specialists are facing larger amounts of data every day, they have yet to learn more about leveraging the full potential of marketing analytics. In fact, for many...
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    MARKETING ANALYTICS MARKETING DATA MARKETING ROI
    How Marketing Analytics Can Help You Achieve Your Business Goals

    Aug 14, 2017 1 PM

    Eugen Knippel
    If you think about how you do marketing today and how you did it a few years back, you can probably come up with a few differences. For one, you may have the feeling that pretty much everything...
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    MARKETING DATA
    Marketing Data: Big, Diverse – And Highly Fragmented

    Jun 21, 2017 1 PM

    Eugen Knippel
    Data fragmentation may be the single, most pressing challenge for advertisers and marketing agencies today. And that’s understandable – after all, data is all around us. It is available in...