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Top 3 Data Challenges Facing the C-Suite in 2021

It’s a tough life at the top. Working in the C-suite comes with a lot of pressures, and according to our latest research, C-level marketers and analysts are twice as likely to identify and...

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    MARKETING ANALYTICS MARKETING DATA E-COMMERCE MARKETING TECHNOLOGY DATA-DRIVEN MARKETING
    3 Ways Travel Brands Can Succeed in a Post COVID-19 World

    Oct 28, 2021 2 PM

    Joe Danter
    Travel has come a long way – and while we may not be living the 1950s dream of speeding through vacuum-powered tubes, the rate of change in the travel industry only seems to accelerate, with...
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    E-COMMERCE MARKETING ROI DATA-DRIVEN MARKETING
    How to Optimize Your eCommerce Plan for the Golden Quarter

    Oct 14, 2021 1 PM

    Lily Johnson
    From strained supply chains to scarcity marketing - check out what our panel of experts had to highlight as things you could optimize in your eCommerce operations before the Golden Quarter.
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    MARKETING ANALYTICS DATA INTEGRATION E-COMMERCE MARKETING ROI MARKETING INTELLIGENCE MARKETING DASHBOARDS
    Top 5 tips to get the most out of your marketing campaigns in the holiday season

    Oct 6, 2021 12 PM

    Amy Mills
    Preparing your marketing campaigns for the holiday season is only half the battle. During this period it is also important that marketers are prepared to track performance and optimize campaigns...
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    E-COMMERCE
    How to use shopify data to level up your eCommerce analytics

    Sep 2, 2021 5 PM

    Adverity
    As part of our video series on connectors and how to use them, we take a look at eCommerce platform Shopify to see how online sellers can best leverage Shopify data to gain new and interesting...
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    MARKETING ANALYTICS BIG DATA MARKETING DATA MARKETING REPORTS E-COMMERCE MARKETING ROI MARKETING TECHNOLOGY DATA-DRIVEN MARKETING
    5 Key Post-COVID Learnings for Automotive Marketers

    Feb 25, 2021 4 PM

    Marija Traut
    The COVID-19 pandemic has brought a host of challenges to every industry - and the automotive industry is no exception. Adverity’s Marija Traut covers 5 key lessons that automotive marketers can...
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    MARKETING ANALYTICS BIG DATA DATA ANALYTICS E-COMMERCE DATA-DRIVEN MARKETING
    How to Map Out a Successful Q4 in Retail in a Year Like This

    Oct 15, 2020 2 PM

    Adverity
    The holiday season is coming. Will this be a golden quarter for retailers, or will issues peak? If you arm yourself with ideas backed by data, you will win this Q4 more easily. How can retailers...
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    MARKETING DATA E-COMMERCE DATA-DRIVEN MARKETING
    How Modern E-commerce Businesses Use Data to Grow (New Research)

    May 2, 2019 10 AM

    Eugen Knippel
    We’ve just finalized our study into how online retail brands use data to support decision making within their organization. What our research uncovered might surprise you. Though before we take a...
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    MARKETING DATA E-COMMERCE MARKETING TECHNOLOGY MARKETING INTELLIGENCE
    Conversion Tracking 2019: New Facebook Attribution vs Google

    Nov 13, 2018 1 PM

    Christoph Bodenstein
    I am sure that any marketer would agree - maximizing and measuring conversions is the cornerstone of performance-based marketing.
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    DATA ANALYTICS E-COMMERCE MARKETING ROI
    How E-commerce Businesses Can Reduce Customer Acquisition Cost with Data [White Paper]

    Apr 13, 2018 12 PM

    Eugen Knippel
    In our latest whitepaper, we tackle the biggest challenges e-commerce businesses are facing: understanding your data in general and, more precisely, your customer acquisition costs (CAC). You can...
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    MARKETING ANALYTICS E-COMMERCE
    Looking For Long-term Success in E-commerce? Optimize Your Customer Acquisition Cost First!

    Mar 14, 2018 9 AM

    Mina Nacheva
    In 2017, retail e-commerce sales had their moment on the global stage: They exceeded $2 trillion, a nearly 25% increase from the year before, according to findings by eMarketer. Mobile, too,...