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Top 3 Data Challenges Facing the C-Suite in 2021

Lily Johnson | December 2, 2021

It’s a tough life at the top. Working in the C-suite comes with a lot of pressures, and according to our latest research, C-level marketers and analysts are twice as likely to identify and...

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    MARKETING ANALYTICS MARKETING DATA ETL DATA INTEGRATION DATA HARMONISATION DATA ANALYTICS DATA VISUALISATION KPI & METRICS MARKETING DASHBOARDS DATA-DRIVEN MARKETING
    How to Get From Data Silos to Automated Insights?

    Sep 30, 2020 10 AM

    Adverity
    Learn the steps you need to make to reach increased efficiency, make data-driven decisions, and deliver even more successful marketing campaigns.

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    MARKETING ANALYTICS BIG DATA MARKETING DATA DATA INTEGRATION DATA ANALYTICS CUSTOMER EXPERIENCE MARKETING ROI MARKETING TECHNOLOGY MARKETING INTELLIGENCE DATA VISUALISATION KPI & METRICS MARKETING DASHBOARDS DATA-DRIVEN MARKETING ARTIFICIAL INTELLIGENCE
    How Marketing Analytics Can Help Telecoms Gain a Competitive Edge

    Jun 8, 2020 9 AM

    Adverity
    Sitting on a gold mine of data that can be used to optimize marketing campaigns is one of the crucial aces all telecommunication companies have up their sleeve. Whether they are using it in the...

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    MARKETING ANALYTICS BIG DATA MARKETING REPORTS DATA ANALYTICS CUSTOMER EXPERIENCE MARKETING INTELLIGENCE DATA VISUALISATION KPI & METRICS MARKETING DASHBOARDS DATA-DRIVEN MARKETING
    12 KPIs Telecoms Should Monitor to Stay Ahead of the Competition

    Jun 5, 2020 11 AM

    Vladimir Ceric
    Staying one step ahead of the competition is crucial for business success in all industries, and telecommunications is not an exception. Here are the key KPIs telecoms should closely monitor to...

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    MARKETING ANALYTICS MARKETING REPORTS DATA ANALYTICS MARKETING ROI MARKETING INTELLIGENCE DATA VISUALISATION KPI & METRICS MARKETING DASHBOARDS DATA-DRIVEN MARKETING
    8 Key Metrics for Your Performance Marketing Reports

    Apr 20, 2020 8 AM

    Vladimir Ceric
    The expression “time is money” is so true when it comes to everyday life of performance marketers. Getting insights out of real-time data coming from several sources is crucial for them, so we...

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    MARKETING DATA MARKETING REPORTS DATA ANALYTICS MARKETING INTELLIGENCE DATA VISUALISATION KPI & METRICS MARKETING DASHBOARDS DATA-DRIVEN MARKETING
    Most Relevant KPIs for Your Mobile App and How to Track Them

    Apr 9, 2020 10 AM

    Vladimir Ceric
    With literally millions of competitors, making a successful mobile app seems like a ‘mission impossible’. But if you track the right KPIs, you’ll be able to successfully optimize and direct your...

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    MARKETING ANALYTICS MARKETING DATA SPREADSHEETS MARKETING REPORTS DATA ANALYTICS DATA VISUALISATION KPI & METRICS MARKETING DASHBOARDS DATA-DRIVEN MARKETING
    20 Chart Types You Can Use to Visualize Your Data

    Apr 1, 2020 6 PM

    Vladimir Ceric
    Having the right numbers is always important, but visualizing them in the right way can make an even bigger impact. That’s why we have highlighted 20 chart types you can use to demonstrate your...

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    DATA EXPLORATION DATA HARMONISATION DATA VISUALISATION DATA WAREHOUSE
    Adverity Offering a New Home for Alooma Users

    Feb 27, 2019 4 PM

    Alexander Igelsböck
    In one of the biggest recent news stories from the cloud-focused tech world: Google is acquiring Alooma as part of the tech giant’s plans to further expand its footprint in the industry.

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    MARKETING ANALYTICS BIG DATA MARKETING REPORTS DATA VISUALISATION MARKETING DASHBOARDS DATA-DRIVEN MARKETING
    5 Visualization Features to Make Your Dashboards Interactive

    Feb 4, 2019 2 PM

    Christoph Bodenstein
    I think any marketer or analyst would agree that a reporting creator’s aspirations should go beyond crunching data. Telling stories with your data that provide valuable insights should be a...

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    MARKETING ANALYTICS DATA ANALYTICS DATA VISUALISATION
    Crunching Data Is Not Enough. You Need to Be Telling Stories.

    Dec 14, 2018 8 AM

    Mina Nacheva
    Deriving insights from your data is one thing, being able to present it in an easily digestible way is a whole different ballgame. Indeed, ensuring that reports can be understood by colleagues and...

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    DATA INTEGRATION MARKETING TECHNOLOGY MARKETING INTELLIGENCE DATA VISUALISATION DATA-DRIVEN MARKETING
    Adverity Partners up with Adobe Analytics to Leverage Data-Driven Decision Making

    Nov 8, 2018 8 AM

    Madara Krumina
    We are very happy to announce our new partnership with Adobe - a leading solution provider for real-time marketing analytics.

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    MARKETING ANALYTICS BIG DATA SPREADSHEETS DATA VISUALISATION
    7 Reasons Why You Should Stop Using Spreadsheets

    Sep 28, 2018 1 PM

    Mina Nacheva
    Marketers are using an ever-growing list of tools, which each produces a huge amount of data. Being able to analyze all this data under one view is a hugely valuable resource. However, the number...

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    DATA INTEGRATION MARKETING INTELLIGENCE DATA VISUALISATION
    Adverity Partners up with Tableau to Unleash the Power of Data

    Sep 27, 2018 8 AM

    Madara Krumina
    We're very excited to announce our partnership with Tableau - one of the leading business intelligence (BI) and data visualization platforms.

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    MARKETING ANALYTICS DATA VISUALISATION DATA-DRIVEN MARKETING
    Strategic Playbook For Data-driven Agencies: The New Role of Marketing Analytics & Visualization

    Aug 21, 2018 2 PM

    Eugen Knippel
    If you want to read the full "Strategic Playbook For Data-driven Agencies Part 2: The New Role of Marketing Analytics and Visualisation", feel free to download our lovely white paper here.  ...

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    MARKETING REPORTS DATA VISUALISATION
    6 Data Hacks for Your Perfect Search Engine Marketing Dashboard

    Aug 14, 2018 8 AM

    Christoph Bodenstein
    The author is a digital marketing consultant and SEM expert at Adverity client, Dreifive.

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    MARKETING REPORTS DATA ANALYTICS GOOGLE DATA STUDIO MARKETING INTELLIGENCE DATA VISUALISATION
    Adverity’s Marketing Intelligence Software Partners up with Google Data Studio

    May 16, 2018 1 PM

    Neil Claydon
    We’re happy to announce our partnership with Google Data Studio, which allows for a seamless connection between Adverity DataTap and Google’s dashboarding and reporting platform.

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    MARKETING ANALYTICS DATA EXPLORATION DATA VISUALISATION
    7 Features You'll Love About The New Adverity Insights

    Nov 15, 2017 4 PM

    Alexander Igelsböck
    Adverity was founded on the belief that data can radically improve how agencies and their customers connect, understand and interact with each other. Today, we are proud to announce the upcoming...

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