Latest Blog

Top 3 Data Challenges Facing the C-Suite in 2021

It’s a tough life at the top. Working in the C-suite comes with a lot of pressures, and according to our latest research, C-level marketers and analysts are twice as likely to identify and...

View blog →

Search:
Filter by:
  •  
    DATA EXPLORATION DATA ANALYTICS MARKETING ROI DATA-DRIVEN MARKETING
    5 Predictions for eCommerce in 2021

    Jan 13, 2021 12 PM

    Craig Bryant
    Given how tumultuous a year 2020 proved to be for so many, you’d imagine that the sensible among us would refrain from making any bold predictions for 2021. After all, who could have foreseen that...
  •  
    MARKETING ANALYTICS BIG DATA DATA EXPLORATION DATA ANALYTICS DATA-DRIVEN MARKETING
    National Tourist Office Uses Data Insights to Fight COVID-19 Downturn

    Jul 24, 2020 11 AM

    Adverity
    The global pandemic has massively impacted the travel and tourism industry across the world, with consumers facing major travel restrictions and cancelling flights and vacations. In these times,...
  •  
    MARKETING ANALYTICS DATA INTEGRATION DATA QUALITY DATA EXPLORATION DATA HARMONISATION DATA ANALYTICS MARKETING INTELLIGENCE MARKETING DASHBOARDS
    Is Having Too Much Data Ever a Bad Thing in the FMCG Industry?

    Apr 29, 2020 11 AM

    Rory Maginess-Roberts
    We live in a time where there is no shortage of data. But is having too much of it something bad? Well, if you cannot analyze it properly, it really can be.
  •  
    MARKETING REPORTS DATA EXPLORATION CUSTOMER EXPERIENCE CASE STUDY
    Austrian National Tourist Office - Thinking Global

    Sep 24, 2019 10 AM

    Nico Carstensen
     If you want to read the full case study as a downloadable PDF, you can get it here. A German version of this blog post is available as well.
  •  
    MARKETING REPORTS DATA EXPLORATION CUSTOMER EXPERIENCE CASE STUDY
    How Mindshare Netherlands Optimized Data Integration & Client Reporting

    Jul 24, 2019 1 PM

    Nico Carstensen
     If you want to read the full case study as a downloadable PDF, you can get it here. A German version of this blog post is available as well.
  •  
    DATA EXPLORATION DATA HARMONISATION DATA VISUALISATION DATA WAREHOUSE
    Adverity Offering a New Home for Alooma Users

    Feb 27, 2019 4 PM

    Alexander Igelsböck
    In one of the biggest recent news stories from the cloud-focused tech world: Google is acquiring Alooma as part of the tech giant’s plans to further expand its footprint in the industry.
  •  
    API DATA EXPLORATION MARKETING TECHNOLOGY IPAAS
    There Are More than 6,000 Marketing Tools out There. Making the Right Choices is Key.

    May 8, 2018 12 PM

    Mina Nacheva
    Imagine doing marketing without any tech tools. How is that for a picture? Not great, we know.
  •  
    MARKETING ANALYTICS DATA EXPLORATION DATA VISUALISATION
    7 Features You'll Love About The New Adverity Insights

    Nov 15, 2017 4 PM

    Alexander Igelsböck
    Adverity was founded on the belief that data can radically improve how agencies and their customers connect, understand and interact with each other. Today, we are proud to announce the upcoming...