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4 Reasons Why You Need to Move Away From Manual Data Integration

Doing things the old-fashioned way may seem like a safe bet, but your competition already knows why manual data operations are bad for their business. It’s time you learn it too.

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    MARKETING ANALYTICS DATA ANALYTICS MARKETING ROI KPI & METRICS DATA-DRIVEN MARKETING
    Programmatic 2022 and The Question: How Effective is My Advertising?

    May 12, 2022

    Daniel Fröhlacher
    With the discontinuation of third-party cookies, two questions arise for advertisers: how do I still reach my audience – and how can I measure success?
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    MARKETING ANALYTICS MARKETING DATA MARKETING REPORTS DATA ANALYTICS DATA-DRIVEN MARKETING ADVERITY EDUCATION HOW TO
    How to Shift Marketing Optimization to Become More Forward-Thinking

    May 10, 2022

    Adverity
    Optimizing channel allocation has always been a major challenge for marketers. But to make the most out of the available data, they now need to employ some new technologies to be able to predict...
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    MARKETING ANALYTICS DATA ANALYTICS DATA-DRIVEN MARKETING
    5 New Skills The Modern Marketer Needs

    Apr 26, 2022

    Lily Johnson
    The role of the marketer is changing. Customers are increasingly calling for more channels - and according to McKinsey’s latest research, this goes for B2B customers too. So, the mountain of...
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    MARKETING ANALYTICS DATA INTEGRATION DATA ANALYTICS DATA-DRIVEN MARKETING
    Data Vs Soulful Marketing: Finding The Balance

    Apr 19, 2022

    Mitesh Lakhani
    Data is the absolute centerpiece of digital marketing in 2022. We are in an era where data fuels not only the digital marketing industry but much of the world around us.
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    MARKETING DATA DATA ANALYTICS CHIEF MARKETING OFFICER (CMO) DATA-DRIVEN MARKETING
    3 Ways Data is Changing The Role of the CMO

    Apr 12, 2022

    Harriet Durnford-Smith
    Marketing is all about decisions. What creative is going to resonate most with my audience? What channels are going to perform best and where should I commit the most budget? Which regions should I...
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    MARKETING ANALYTICS DATA ANALYTICS DATA-DRIVEN MARKETING ADVERITY EDUCATION
    From Low-Value Data Tasks to High-Value Insights: A Chat with Carters’ Jeff Coleman

    Apr 6, 2022

    Lily Johnson
    At this years’ IC Summits Marketing and Advertising Exchange (ICS MAX) in Atlanta Georgia, Adverity’s Director of North America, Dany Eid sat down with Jeff Coleman of Carter's, the leading brand of...
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    MARKETING ANALYTICS DATA INTEGRATION DATA ANALYTICS DATA-DRIVEN MARKETING
    How Martech is Leveling The Playing Field for SMEs

    Mar 22, 2022

    Alexander Igelsböck
    Today’s marketers don't need millions of dollars, or a complex, enterprise-like tech stack to optimize budgets and improve performance. Martech has leveled the playing field. 
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    DATA INTEGRATION DATA ANALYTICS MARKETING TECHNOLOGY DATA-DRIVEN MARKETING
    The Great Resignation: Is Data Maturity The Answer?

    Mar 10, 2022

    Lily Johnson
    In the past 12 months or so, a steady stream of talented employees have been leaving their marketing teams for a fresh start somewhere new.
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    MARKETING ANALYTICS DATA INTEGRATION DATA ANALYTICS CHIEF MARKETING OFFICER (CMO) MARKETING TECHNOLOGY
    5 Reasons CMOs Need to Take the Data Revolution More Seriously

    Mar 3, 2022

    Lily Johnson
    How many CMOs do you think can measure ROI on their marketing spend? All of them? Surely most of them…
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    BIG DATA DATA ANALYTICS DATA-DRIVEN MARKETING
    How Being More Data Mature Can Make Your Business More Resilient

    Feb 23, 2022

    Dany Eid
    As internet-connected devices continue to increase at exponential rates around the world, so does the amount of big data that is generated. Evidence that data-driven companies deliver better business...
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    MARKETING ANALYTICS MARKETING DATA DATA ANALYTICS DATA-DRIVEN MARKETING
    US Still Counts on Cookies, While UK and Germany Champion MMM

    Feb 8, 2022

    Lily Johnson
    Marketers across the UK, US, and Germany come up against different challenges when it comes to cookies, not least due to varying laws on data governance. So if you’re running an international...
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    MARKETING ANALYTICS DATA INTEGRATION DATA QUALITY DATA ANALYTICS MARKETING TECHNOLOGY DATA-DRIVEN MARKETING
    Reality Check: Are Marketers as Analytically Mature as They Think?

    Feb 1, 2022

    Lily Johnson
    Modern marketing teams are feeling optimistic about their data maturity right now, with two-thirds identifying as analytically mature. Fantastic, right?
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    MARKETING ANALYTICS DATA INTEGRATION DATA ANALYTICS DATA-DRIVEN MARKETING
    Are Marketers Aware of the Data Tools their Company Has?

    Jan 25, 2022

    Lily Johnson
    Something strange is going on in the world of marketing… Analysts say they have tons of advanced tech, but marketers don't seem to know about it. 
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    MARKETING ANALYTICS DATA ANALYTICS MARKETING TECHNOLOGY DATA-DRIVEN MARKETING AUGMENTED ANALYTICS
    Predictive Analytics Key Focus for 2022: But Are Marketing Teams Ready?

    Jan 12, 2022

    Lily Johnson
    According to our latest research, 61% of marketing teams aim to achieve predictive analytics in 2022. But are their martech stacks ready to take on this challenge? In this blog, we look at what...
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    MARKETING ANALYTICS MARKETING DATA DATA INTEGRATION DATA QUALITY DATA ANALYTICS
    Does Data Have a Trust Problem?

    Dec 9, 2021

    Harriet Durnford-Smith
    Last week, our CMO Harriet Durnford-Smith sat down with Little Black Book to discuss why marketers are no longer trusting their data, who is responsible for this distrust and how they can rebuild a...
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    MARKETING ANALYTICS DATA INTEGRATION MARKETING REPORTS DATA ANALYTICS CHIEF MARKETING OFFICER (CMO) MARKETING ROI DATA-DRIVEN MARKETING
    Top 3 Data Challenges Facing the C-Suite in 2021

    Dec 2, 2021

    Lily Johnson
    It’s a tough life at the top. Working in the C-suite comes with a lot of pressures, and according to our latest research, C-level marketers and analysts are twice as likely to identify and highlight...
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    MARKETING ANALYTICS DATA INTEGRATION DATA ANALYTICS DATA-DRIVEN MARKETING
    Analysts Don’t Trust the Data that Drives Marketing Decisions

    Nov 23, 2021

    Lily Johnson
    The past few years we’ve heard the same refrain that data is the new oil. Any organization worth its salt has an infrastructure to get value out of its marketing data. But new research reveals that...
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    MARKETING ANALYTICS MARKETING DATA DATA ANALYTICS MARKETING ROI DATA-DRIVEN MARKETING
    Top Data Analytics Challenges in 2022: Analysts Vs. Marketers

    Nov 16, 2021

    Lily Johnson
    In our last blog, we found out that personalized content, and audience building and targeting are the top strategic priorities — but what’s getting in the way? And how do the challenges faced by...
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    MARKETING ANALYTICS DATA INTEGRATION DATA ANALYTICS DATA-DRIVEN MARKETING
    Personalized Content is Top Priority for Marketers in 2022

    Nov 9, 2021

    Lily Johnson
    As digital ad spend continues to grow, digital marketers face an increasingly saturated landscape. It’s not enough to shout loud, marketers need to target their audience in a more granular way.
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    MARKETING ANALYTICS DATA ANALYTICS E-COMMERCE DATA-DRIVEN MARKETING
    Flying High or Lost Luggage? Top Trends in Travel Advertising

    Nov 3, 2021

    Joseph Danter
    Turbulence is nothing new for the travel industry, but with rapid changes in travelers’ needs and priorities due to COVID-19, advertisers have never had to ‘check in’ so many different preferences.
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    MARKETING ANALYTICS MARKETING REPORTS DATA ANALYTICS DATA-DRIVEN MARKETING ADVERITY EDUCATION WHAT IS
    What is cohort analysis (and is it worth the challenge)?

    Sep 29, 2021

    Adverity
    While being great for a deep dive into customer behavior data and comparing how different groups act over time, cohort analysis can often seem intimidating. Here’s a short guide on how to master it.
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    MARKETING DATA DATA ANALYTICS E-COMMERCE MARKETING ROI DATA-DRIVEN MARKETING ADVERITY EDUCATION
    Is your retail business ready for the holiday season?

    Sep 22, 2021

    Amy Mills
    The golden quarter is right ahead of us, and if you have not yet started preparing for it, you’re already behind your competition. Here are a few tips on how to catch up.
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    MARKETING ANALYTICS DATA INTEGRATION DATA ANALYTICS E-COMMERCE DATA CONNECTORS
    What’s New and Upcoming for Amazon Selling Partners

    Sep 9, 2021

    Craig Bryant
    The large community of Amazon sellers has been on alert since the eCommerce giant announced the deprecation of the MWS API. We explain here what the new Selling Partner API is all about and how you...
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    MARKETING ANALYTICS DATA ANALYTICS MARKETING ROI ADVERITY EDUCATION ANALYTICAL MATURITY HOW TO
    Top 3 barriers to insights-driven marketing (and how to overcome them)

    Aug 31, 2021

    Adverity
    Following on from our previous discussion on how to build an insights-driven culture, our expert panel discusses what are the biggest barriers to becoming an insights-driven business. While the...
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    MARKETING ANALYTICS DATA ANALYTICS MARKETING INTELLIGENCE DATA-DRIVEN MARKETING
    Why data and analytics are a must-have for any successful business

    Aug 17, 2021

    Alexander Igelsböck
    Following Adverity’s Series D funding announcement, CEO Alexander Igelsböck looks at why data and analytics are fast becoming the cornerstone of any successful business. Recently, I’m proud to say, ...
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    MARKETING ANALYTICS MARKETING DATA DATA ANALYTICS DATA-DRIVEN MARKETING ADVERITY EDUCATION HOW TO
    How to build an insights-driven culture in your business

    Aug 10, 2021

    Adverity
    Continuing our discussion on how to get from data to insights, our expert panel give their top tips on how companies can build an insights-driven culture that leverages the most from their data.
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    MARKETING ANALYTICS DATA ANALYTICS MARKETING INTELLIGENCE DATA-DRIVEN MARKETING
    What does ‘being insights-driven’ mean?

    Jul 28, 2021

    Adverity
    Before realizing why being insights-driven is important for companies of all sizes, we need to understand what an organization needs to have in order to become (and remain) insights-driven. Here’s...
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    MARKETING ANALYTICS MARKETING DATA DATA ANALYTICS MARKETING INTELLIGENCE DATA-DRIVEN MARKETING
    Why is being insights-driven crucial for business success?

    Jul 20, 2021

    Adverity
    Throughout most industry discussions, the necessity of becoming “insights-driven” keeps popping up as a major topic. Here we take a look at what it means, and why is it so important for your business...
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    MARKETING ANALYTICS DATA INTEGRATION DATA QUALITY DATA ANALYTICS CASE STUDY DATA-DRIVEN MARKETING
    The Beginning of a Data Journey

    Jul 14, 2021

    Daniel Fröhlacher
    This is a story on how the world's leading destination management company turned the COVID-19 crisis into an opportunity to grow stronger, with the help of data.
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    MARKETING ANALYTICS MARKETING REPORTS DATA ANALYTICS MARKETING ROI KPI & METRICS DATA-DRIVEN MARKETING ARTIFICIAL INTELLIGENCE ADVERITY EDUCATION HOW TO
    How to Enrich Your Marketing Dashboards with Proactive Insights

    Jun 2, 2021

    Eleni Nicolaidis
    Moving one step forward from just tracking KPIs to dashboards that show future outcomes, based on the intelligence behind the data, may be the only true remaining competitive edge a marketer can get...
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    MARKETING ANALYTICS MARKETING DATA DATA ANALYTICS MARKETING ROI MARKETING INTELLIGENCE KPI & METRICS DATA-DRIVEN MARKETING
    The Top 5 Marketing KPIs You Need to Start Tracking in H2

    May 19, 2021

    Joseph Danter
    Adverity’s Joseph Danter takes us through his Top 5 marketing KPIs businesses need to start tracking in H2 to help them optimize marketing efforts and improve outcomes.
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    MARKETING ANALYTICS DATA ANALYTICS DATA-DRIVEN MARKETING AUGMENTED ANALYTICS
    The Practical Benefits of AI-Powered Analytics for Marketers

    May 13, 2021

    Adverity
    You’ve integrated your data and made insightful visualizations with it. The final stage is to add intelligent analytics to it and really make your marketing data work for you.
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    MARKETING ANALYTICS DATA ANALYTICS DATA-DRIVEN MARKETING ARTIFICIAL INTELLIGENCE AUGMENTED ANALYTICS
    How does Attribution Change Without Third-Party Cookies?

    Apr 27, 2021

    Adverity
    In our new video on third-party cookies and the impact their demise will have on marketers around the world, we explain how attribution modeling becomes highly limited without them.
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    MARKETING ANALYTICS MARKETING DATA DATA ANALYTICS MARKETING ROI DATA-DRIVEN MARKETING
    3 Ways Sports Brands Can Use Data to Increase Audience Engagement

    Mar 18, 2021

    Tom Rennell
    Becoming data-driven is not easy - but here are a few small steps you can take to better understand your audience, gain better insights from your data, and keep on top despite the COVID-19 pandemic.
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    MARKETING ANALYTICS MARKETING DATA MARKETING REPORTS DATA ANALYTICS MARKETING ROI MARKETING TECHNOLOGY MARKETING INTELLIGENCE DATA-DRIVEN MARKETING
    Google Says “No More Personalized Ad Tracking” - What Does This Mean?

    Mar 10, 2021

    Tom Rennell
    Google’s recent announcement that it will be dropping personalized ad tracking is perhaps the last nail in the coffin for cookie-based attribution tracking. But, what does this all mean for marketers?
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    MARKETING ANALYTICS MARKETING REPORTS DATA EXPLORATION DATA ANALYTICS MARKETING INTELLIGENCE DATA VISUALISATION MARKETING DASHBOARDS DATA-DRIVEN MARKETING
    4 Golden Rules for Dashboard Best Practice

    Mar 2, 2021

    Andy Fairclough
    Dashboard creation is not always easy and the wrong choices can mean the difference between powerful insights for your business and a forgotten tool nobody uses. In this blog post, Adverity’s Andy...
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    BIG DATA ETL CLEAN DATA STACK DATA INTEGRATION DATA QUALITY DATA HARMONISATION DATA ANALYTICS MARKETING ROI ARTIFICIAL INTELLIGENCE AUGMENTED ANALYTICS
    7 Building Blocks of Good Data Governance

    Feb 23, 2021

    Adverity
    In the latest Bitesize webinar, Adverity’s Andy Fairclough and Joe Caston explain what data governance is and how best to implement it. Here we outline their 7 key building blocks for creating the...
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    MARKETING ANALYTICS MARKETING REPORTS DATA ANALYTICS KPI & METRICS DATA-DRIVEN MARKETING
    Top KPIs for News and Media Companies

    Feb 18, 2021

    Vladimir Ceric
    The media business is tough. You need to keep a close eye on your audience, your competitors, new emerging platforms… but all this gets a lot tougher if you don’t monitor the right KPIs.
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    MARKETING ANALYTICS MARKETING DATA MARKETING REPORTS DATA ANALYTICS KPI & METRICS DATA-DRIVEN MARKETING
    Data vs Metric vs KPI vs Report

    Feb 11, 2021

    Tom Rennell
    Everything you need to know about the difference between data, metrics, KPIs, and reports, and how you can increase the value of data by transforming it into information.
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    MARKETING ANALYTICS MARKETING DATA DATA QUALITY MARKETING REPORTS DATA ANALYTICS KPI & METRICS DATA-DRIVEN MARKETING ADVERITY EDUCATION HOW TO WORKSHOPS
    WEBINAR: How to Avoid Headless Chicken Marketing

    Feb 3, 2021

    Adverity
    Here are the 5 key takeaways from our chat with Mindshare’s Jhon van der Ceelen on how to properly formulate and connect KPIs. Last week, we had a great chat with the fantastic Jhon van der Ceelen,...
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    MARKETING ANALYTICS MARKETING DATA DATA INTEGRATION DATA HARMONISATION DATA ANALYTICS MARKETING INTELLIGENCE DATA-DRIVEN MARKETING
    How to Centralize Your eCommerce Data for Intelligent Insights

    Jan 27, 2021

    Tom Rennell
    Head of Business Intelligence, Maximilian Nierhoff, and BI Engineer, Tobias Düperthal, on how data analytics can be the driving force behind a fast-growing online retail business. With over 3 million...
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    DATA EXPLORATION DATA ANALYTICS MARKETING ROI DATA-DRIVEN MARKETING
    5 Predictions for eCommerce in 2021

    Jan 13, 2021

    Craig Bryant
    Given how tumultuous a year 2020 proved to be for so many, you’d imagine that the sensible among us would refrain from making any bold predictions for 2021. After all, who could have foreseen that...
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    MARKETING ANALYTICS MARKETING DATA DATA ANALYTICS MARKETING ROI MARKETING INTELLIGENCE KPI & METRICS DATA-DRIVEN MARKETING ARTIFICIAL INTELLIGENCE AUGMENTED ANALYTICS
    How to Embrace the Power of Proactive Analytics

    Nov 26, 2020

    Adverity
    Aiming to be proactive in your work is something that you can easily declare, but is complicated to execute. Having the right tools would help you a lot in getting on the fast track. “AI-driven,...
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    MARKETING ANALYTICS MARKETING REPORTS DATA ANALYTICS MARKETING DASHBOARDS DATA-DRIVEN MARKETING
    6 Things Marketers Can Do to Boost Website Performance

    Nov 19, 2020

    Vladimir Ceric
    Most marketers think that improving website performance is a technical thing. And it is, but only to a certain extent. There are many areas where a skilled marketer can make a difference, and turn...
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    MARKETING ANALYTICS BIG DATA MARKETING DATA DATA INTEGRATION DATA QUALITY DATA HARMONISATION DATA ANALYTICS MARKETING ROI MARKETING INTELLIGENCE DATA-DRIVEN MARKETING
    How to Get Ahead of the Competition with Data and Analytics

    Nov 11, 2020

    Adverity
    Being innovative doesn’t necessarily refer to product innovation only. You can also be innovative in ways how you improve your business based on marketing performance data. Sportswear innovator Odlo...
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    MARKETING ANALYTICS BIG DATA MARKETING DATA DATA ANALYTICS GDPR MARKETING INTELLIGENCE DATA-DRIVEN MARKETING
    The Customer Journey, Conversion Tracking and Attribution in 2021

    Nov 4, 2020

    Christoph Bodenstein
    With major legal and technical changes going on in the area of customer privacy, here’s an overview of all the important things a marketer should know about tracking and attribution in 2021.
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    MARKETING ANALYTICS CLEAN DATA STACK DATA INTEGRATION DATA HARMONISATION DATA ANALYTICS
    How Data Transformation Can Deliver Better Insights for SaaS Marketers

    Oct 21, 2020

    Adverity
    Technology businesses, including SaaS companies, are rich in data but they’re not always the best in utilizing all the benefits coming out of it. SaaS marketers could raise their game massively by...
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    MARKETING ANALYTICS BIG DATA DATA ANALYTICS E-COMMERCE DATA-DRIVEN MARKETING
    How to Map Out a Successful Q4 in Retail in a Year Like This

    Oct 15, 2020

    Adverity
    The holiday season is coming. Will this be a golden quarter for retailers, or will issues peak? If you arm yourself with ideas backed by data, you will win this Q4 more easily. How can retailers...
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    MARKETING ANALYTICS MARKETING REPORTS DATA ANALYTICS MARKETING INTELLIGENCE MARKETING DASHBOARDS
    Using Data to Find Customers and Transform Your SaaS Marketing

    Oct 13, 2020

    Adverity
    More and more businesses are recognizing that a data-driven approach leads to greater marketing success. The problem is, there’s a bewildering array of data available to marketers, particularly in...
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    MARKETING ANALYTICS DATA INTEGRATION DATA ANALYTICS MARKETING TECHNOLOGY DATA-DRIVEN MARKETING
    Is Augmented Analytics the Ultimate Digital Marketing Tool?

    Oct 7, 2020

    Vladimir Ceric
    Finding the best marketing tools is not that tough. Understanding how they perform across the board can be really difficult. Unless you have the tool that creates a complete picture.
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    MARKETING ANALYTICS MARKETING DATA ETL DATA INTEGRATION DATA HARMONISATION DATA ANALYTICS DATA VISUALISATION KPI & METRICS MARKETING DASHBOARDS DATA-DRIVEN MARKETING
    How to Get From Data Silos to Automated Insights?

    Sep 30, 2020

    Adverity
    Learn the steps you need to make to reach increased efficiency, make data-driven decisions, and deliver even more successful marketing campaigns.
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    MARKETING ANALYTICS MARKETING DATA DATA INTEGRATION DATA ANALYTICS DATA-DRIVEN MARKETING
    Harnessing Your Amazon Marketplace Data to Boost Store Performance

    Sep 9, 2020

    Adverity
    Analyzing the data from your Amazon MWS account will help you not only to understand how to better serve your customers, but also to successfully boost the performance of your online sales. Selling...
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    MARKETING ANALYTICS BIG DATA MARKETING DATA ETL DATA INTEGRATION DATA ANALYTICS MARKETING ROI MARKETING INTELLIGENCE DATA-DRIVEN MARKETING
    4 Ways You Can Use Big Data to Improve Your Marketing

    Aug 26, 2020

    Vladimir Ceric
    Modern digital marketers have powerful tools at their disposal that can make them more effective than ever before. But there is one which can be a real game-changer: big data analytics.
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    MARKETING ANALYTICS MARKETING REPORTS DATA ANALYTICS MARKETING DASHBOARDS DATA-DRIVEN MARKETING
    10 Most Important Website Metrics for Marketing Managers

    Aug 19, 2020

    Vladimir Ceric
    Regardless of the industry you are working in, the website is at the very core of marketing strategies in companies of all types and sizes. So keeping a close eye on its performance is crucial. Here...
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    MARKETING ANALYTICS BIG DATA MARKETING DATA DATA ANALYTICS MARKETING ROI MARKETING TECHNOLOGY MARKETING INTELLIGENCE KPI & METRICS DATA-DRIVEN MARKETING AUGMENTED ANALYTICS
    7 Ways How Augmented Analytics Tools Can Help Marketing

    Aug 13, 2020

    Vladimir Ceric
    With a growing number of martech platforms marketers use, it has become increasingly difficult to manage data coming from all of these platforms, and even more difficult to analyze this data....
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    MARKETING ANALYTICS BIG DATA DATA EXPLORATION DATA ANALYTICS DATA-DRIVEN MARKETING
    National Tourist Office Uses Data Insights to Fight COVID-19 Downturn

    Jul 24, 2020

    Adverity
    The global pandemic has massively impacted the travel and tourism industry across the world, with consumers facing major travel restrictions and cancelling flights and vacations. In these times,...
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    MARKETING ANALYTICS DATA INTEGRATION DATA ANALYTICS MARKETING ROI DATA-DRIVEN MARKETING
    10 Most Important Google Ads Metrics

    Jun 24, 2020

    Vladimir Ceric
    You’ve released the campaigns on Google Ads, and the customers are slowly coming. But how can you be sure that the performance is good enough? By tracking the right metrics, of course.
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    MARKETING ANALYTICS BIG DATA DATA ANALYTICS MARKETING TECHNOLOGY DATA-DRIVEN MARKETING ARTIFICIAL INTELLIGENCE
    Can Advertisers Use AI as an Engine for Growth?

    Jun 10, 2020

    Adverity
    Use cases of artificial intelligence are all around us, and many businesses are already benefiting from it. Thanks to its strong potential, AI can become a powerful tool in the hands of marketers...
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    MARKETING ANALYTICS BIG DATA MARKETING DATA DATA INTEGRATION DATA ANALYTICS CUSTOMER EXPERIENCE MARKETING ROI MARKETING TECHNOLOGY MARKETING INTELLIGENCE DATA VISUALISATION KPI & METRICS MARKETING DASHBOARDS DATA-DRIVEN MARKETING ARTIFICIAL INTELLIGENCE
    How Marketing Analytics Can Help Telecoms Gain a Competitive Edge

    Jun 8, 2020

    Adverity
    Sitting on a gold mine of data that can be used to optimize marketing campaigns is one of the crucial aces all telecommunication companies have up their sleeve. Whether they are using it in the right...
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    MARKETING ANALYTICS BIG DATA MARKETING REPORTS DATA ANALYTICS CUSTOMER EXPERIENCE MARKETING INTELLIGENCE DATA VISUALISATION KPI & METRICS MARKETING DASHBOARDS DATA-DRIVEN MARKETING
    12 KPIs Telecoms Should Monitor to Stay Ahead of the Competition

    Jun 5, 2020

    Vladimir Ceric
    Staying one step ahead of the competition is crucial for business success in all industries, and telecommunications is not an exception. Here are the key KPIs telecoms should closely monitor to make...
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    DATA ANALYTICS CUSTOMER EXPERIENCE
    Big Data Analytics Holds the Key to Reducing Customer Churn for Telecoms

    Jun 3, 2020

    Vladimir Ceric
    Analyzing customer data in an attempt to understand and prevent user churn is one of the top-level priorities of telecommunication companies. In such a tough market, having the right tool to execute...
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    MARKETING DATA CLEAN DATA STACK DATA QUALITY DATA HARMONISATION DATA ANALYTICS MARKETING TECHNOLOGY MARKETING INTELLIGENCE DATA-DRIVEN MARKETING ARTIFICIAL INTELLIGENCE
    A Smarter Approach to Naming Conventions

    May 20, 2020

    Joseph Caston
    While working on integrating data with numerous advertisers, our team spotted a common, but critical problem, and solved it with the use of pragmatic AI. We introduce to you Smart Naming Conventions,...
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    API MARKETING ANALYTICS MARKETING DATA DATA INTEGRATION DATA QUALITY DATA HARMONISATION DATA ANALYTICS MARKETING INTELLIGENCE DATA-DRIVEN MARKETING
    Integrating Data Through APIs as the First Step to Marketing Effectiveness

    May 15, 2020

    Adverity
    Buying a ready-made martech solution or building one tailor-made to your needs? With the strong influx of technology into marketing, this has become a dilemma for many marketers out there. We looked...
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    MARKETING ANALYTICS DATA INTEGRATION DATA QUALITY DATA EXPLORATION DATA HARMONISATION DATA ANALYTICS MARKETING INTELLIGENCE MARKETING DASHBOARDS
    Is Having Too Much Data Ever a Bad Thing in the FMCG Industry?

    Apr 29, 2020

    Rory Maginess-Roberts
    We live in a time where there is no shortage of data. But is having too much of it something bad? Well, if you cannot analyze it properly, it really can be.
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    MARKETING ANALYTICS MARKETING REPORTS DATA ANALYTICS MARKETING ROI MARKETING INTELLIGENCE DATA VISUALISATION KPI & METRICS MARKETING DASHBOARDS DATA-DRIVEN MARKETING
    8 Key Metrics for Your Performance Marketing Reports

    Apr 20, 2020

    Vladimir Ceric
    The expression “time is money” is so true when it comes to the everyday life of performance marketers. Getting insights out of real-time data coming from several sources is crucial for them, so we...
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    MARKETING DATA MARKETING REPORTS DATA ANALYTICS MARKETING INTELLIGENCE DATA VISUALISATION KPI & METRICS MARKETING DASHBOARDS DATA-DRIVEN MARKETING
    Most Relevant KPIs for Your Mobile App and How to Track Them

    Apr 9, 2020

    Vladimir Ceric
    With literally millions of competitors, making a successful mobile app seems like a ‘mission impossible’. But if you track the right KPIs, you’ll be able to successfully optimize and direct your app...
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    MARKETING ANALYTICS MARKETING DATA SPREADSHEETS MARKETING REPORTS DATA ANALYTICS DATA VISUALISATION KPI & METRICS MARKETING DASHBOARDS DATA-DRIVEN MARKETING
    20 Chart Types You Can Use to Visualize Your Data

    Apr 1, 2020

    Vladimir Ceric
    Having the right numbers is always important, but visualizing them in the right way can make an even bigger impact. That’s why we have highlighted 20 chart types you can use to demonstrate your key...
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    BIG DATA MARKETING DATA DATA ANALYTICS MARKETING TECHNOLOGY
    Is Big Data Putting an End to Creativity in Marketing?

    Jan 23, 2019

    Mina Nacheva
    I think we can all agree that there seems to be some sort of unspoken consensus among marketing professionals that data and creativity are somehow complete opposites.
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    DATA ANALYTICS DATA WAREHOUSE
    Marketing Data Warehouses: The Next Step Towards Better and Faster Insights

    Dec 18, 2018

    Mina Nacheva
    A few years back perhaps, you could collect and keep track of all your marketing data in a single Excel file. I am sure that most marketers will agree that it's hard to keep track of all your...
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    MARKETING ANALYTICS DATA ANALYTICS DATA VISUALISATION
    Crunching Data Is Not Enough. You Need to Be Telling Stories.

    Dec 14, 2018

    Mina Nacheva
    Deriving insights from your data is one thing, being able to present it in an easily digestible way is a whole different ballgame. Indeed, ensuring that reports can be understood by colleagues and...
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    MARKETING ANALYTICS DATA ANALYTICS
    How TV Attribution Will Impact Your ROI Measurement

    Oct 8, 2018

    Eugen Knippel
    From brand awareness to reach, TV advertising achieves multiple goals. But most marketers find it hard to measure the impact on website and online shop traffic - and therefore on sales.
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    ETL DATA ANALYTICS MARKETING TECHNOLOGY
    The Right ETL Tool Is Waiting for You. You Just Need to Know How to Find It.

    Sep 5, 2018

    Mina Nacheva
    There is no point in beating around the bush: Big data is all around us and it is here to stay. This is probably not the first time you’ve heard us say that. It is true, though, and the more data...
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    ETL DATA INTEGRATION DATA ANALYTICS
    ETL vs. ELT: Why They’re Complementary Data Integration Solutions and Not Alternatives

    Aug 2, 2018

    Mina Nacheva
    Now that we know what ETL is all about, it's time to add another little-known abbreviation to the bunch: ELT. Yes, it almost looks the same, too.
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    MARKETING ANALYTICS DATA ANALYTICS
    Immediacy for Your Analytics: Why Marketing Managers and Analysts Don’t Have Time to Wait

    Jul 3, 2018

    Eugen Knippel
    In today’s world, expectations surrounding immediacy have changed a lot. The power of social media gives its users instant gratification through likes, comments, shares and views. Such tools have...
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    DATA QUALITY DATA ANALYTICS MARKETING INTELLIGENCE
    Why Your Marketing Intelligence Operations Will Thrive with the Right Naming Conventions

    Jun 18, 2018

    Eugen Knippel
    What is the first thought that comes to mind when you think of the amount of marketing data you process on a daily basis - big, scattered, messy? More likely than not, it’s all three at the same time.
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    MARKETING REPORTS DATA ANALYTICS GOOGLE DATA STUDIO MARKETING INTELLIGENCE DATA VISUALISATION
    Adverity’s Marketing Intelligence Software Partners up with Google Data Studio

    May 16, 2018

    Neil Claydon
    We’re happy to announce our partnership with Google Data Studio, which allows for a seamless connection between Adverity DataTap and Google’s dashboarding and reporting platform.
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    DATA ANALYTICS MARKETING ROI
    'Marketing ROI: Connecting the Dots with Data' Presentation at DMWF London 2018

    Apr 30, 2018

    Neil Claydon
    Adverity was out in force for the 2018 DMWF (Digital Marketing World Forum) Expo Global in London. As well as being a sponsor and exhibitor at the event, attendees were also treated to a compelling...
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    BIG DATA DATA ANALYTICS CHIEF MARKETING OFFICER (CMO) CHIEF DATA OFFICER (CDO)
    Is the Chief Data Officer the New CMO?

    Apr 18, 2018

    Eugen Knippel
    Customer wants and needs are changing. The ways to meet them are changing, too. Marketing is changing.
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    DATA ANALYTICS E-COMMERCE MARKETING ROI
    How E-commerce Businesses Can Reduce Customer Acquisition Cost with Data [White Paper]

    Apr 13, 2018

    Eugen Knippel
    In our latest whitepaper, we tackle the biggest challenges e-commerce businesses are facing: understanding your data in general and, more precisely, your customer acquisition costs (CAC). You can...
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    DATA ANALYTICS CUSTOMER EXPERIENCE
    Great Customer Experience Needs Great Tech

    Apr 10, 2018

    Eugen Knippel
    The customer is king: Brands know that, and so do their marketers. Today, more than ever, companies are looking to target increasingly specialized market segments and cater to the specific wants and...
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    API DATA ANALYTICS
    New to Adverity: the Adobe Marketing Cloud API

    Nov 2, 2017

    Neil Claydon
    We're pleased to announce the Adobe Marketing Cloud API as the latest addition to our ever-increasing list of preconfigured data connectors.
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    MARKETING ANALYTICS DATA ANALYTICS
    Why You Need More Than Just Big Data For Your Marketing Analytics

    Jul 12, 2017

    Eugen Knippel
    Big data is messy. It’s scattered across platforms, it’s diverse, and in its raw form, it’s practically unusable. We know, it’s a painful truth.