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4 Reasons Why You Need to Move Away From Manual Data Integration
Doing things the old-fashioned way may seem like a safe bet, but your competition already knows why manual data operations are bad for their business. It’s time you learn it too.
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From Low-Value Data Tasks to High-Value Insights: A Chat with Carters’ Jeff Coleman
Apr 6, 2022
At this years’ IC Summits Marketing and Advertising Exchange (ICS MAX) in Atlanta Georgia, Adverity’s Director of North America, Dany Eid sat down with Jeff Coleman of Carter's, the leading brand of... -
Immediacy for Your Analytics: Why Marketing Managers and Analysts Don’t Have Time to Wait
Jul 3, 2018
In today’s world, expectations surrounding immediacy have changed a lot. The power of social media gives its users instant gratification through likes, comments, shares and views. Such tools have... -
Why Your Marketing Intelligence Operations Will Thrive with the Right Naming Conventions
Jun 18, 2018
What is the first thought that comes to mind when you think of the amount of marketing data you process on a daily basis - big, scattered, messy? More likely than not, it’s all three at the same time. -
'Marketing ROI: Connecting the Dots with Data' Presentation at DMWF London 2018
Apr 30, 2018
Adverity was out in force for the 2018 DMWF (Digital Marketing World Forum) Expo Global in London. As well as being a sponsor and exhibitor at the event, attendees were also treated to a compelling... -
How E-commerce Businesses Can Reduce Customer Acquisition Cost with Data [White Paper]
Apr 13, 2018
In our latest whitepaper, we tackle the biggest challenges e-commerce businesses are facing: understanding your data in general and, more precisely, your customer acquisition costs (CAC). You can...