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Adverity | May 19, 2022

4 Reasons Why You Need to Move Away From Manual Data Integration

Doing things the old-fashioned way may seem like a safe bet, but your competition already knows why manual data operations are bad for their business. It’s time you learn it too.

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    Apr 20, 2020

    Vladimir Ceric
    The expression “time is money” is so true when it comes to the everyday life of performance marketers. Getting insights out of real-time data coming from several sources is crucial for them, so we...

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    Blog
    MARKETING DATA MARKETING REPORTS DATA ANALYTICS MARKETING INTELLIGENCE DATA VISUALISATION KPI & METRICS MARKETING DASHBOARDS DATA-DRIVEN MARKETING
    Most Relevant KPIs for Your Mobile App and How to Track Them

    Apr 9, 2020

    Vladimir Ceric
    With literally millions of competitors, making a successful mobile app seems like a ‘mission impossible’. But if you track the right KPIs, you’ll be able to successfully optimize and direct your app...

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    Blog
    MARKETING ANALYTICS MARKETING DATA SPREADSHEETS MARKETING REPORTS DATA ANALYTICS DATA VISUALISATION KPI & METRICS MARKETING DASHBOARDS DATA-DRIVEN MARKETING
    20 Chart Types You Can Use to Visualize Your Data

    Apr 1, 2020

    Vladimir Ceric
    Having the right numbers is always important, but visualizing them in the right way can make an even bigger impact. That’s why we have highlighted 20 chart types you can use to demonstrate your key...

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    Blog
    BIG DATA MARKETING DATA DATA ANALYTICS MARKETING TECHNOLOGY
    Is Big Data Putting an End to Creativity in Marketing?

    Jan 23, 2019

    Mina Nacheva
    I think we can all agree that there seems to be some sort of unspoken consensus among marketing professionals that data and creativity are somehow complete opposites.

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    Blog
    DATA ANALYTICS DATA WAREHOUSE
    Marketing Data Warehouses: The Next Step Towards Better and Faster Insights

    Dec 18, 2018

    Mina Nacheva
    A few years back perhaps, you could collect and keep track of all your marketing data in a single Excel file. I am sure that most marketers will agree that it's hard to keep track of all your...

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    Blog
    MARKETING ANALYTICS DATA ANALYTICS DATA VISUALISATION
    Crunching Data Is Not Enough. You Need to Be Telling Stories.

    Dec 14, 2018

    Mina Nacheva
    Deriving insights from your data is one thing, being able to present it in an easily digestible way is a whole different ballgame. Indeed, ensuring that reports can be understood by colleagues and...

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    Blog
    MARKETING ANALYTICS DATA ANALYTICS
    How TV Attribution Will Impact Your ROI Measurement

    Oct 8, 2018

    Eugen Knippel
    From brand awareness to reach, TV advertising achieves multiple goals. But most marketers find it hard to measure the impact on website and online shop traffic - and therefore on sales.

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    Blog
    ETL DATA ANALYTICS MARKETING TECHNOLOGY
    The Right ETL Tool Is Waiting for You. You Just Need to Know How to Find It.

    Sep 5, 2018

    Mina Nacheva
    There is no point in beating around the bush: Big data is all around us and it is here to stay. This is probably not the first time you’ve heard us say that. It is true, though, and the more data...

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    Blog
    ETL DATA INTEGRATION DATA ANALYTICS
    ETL vs. ELT: Why They’re Complementary Data Integration Solutions and Not Alternatives

    Aug 2, 2018

    Mina Nacheva
    Now that we know what ETL is all about, it's time to add another little-known abbreviation to the bunch: ELT. Yes, it almost looks the same, too.

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    Blog
    MARKETING ANALYTICS DATA ANALYTICS
    Immediacy for Your Analytics: Why Marketing Managers and Analysts Don’t Have Time to Wait

    Jul 3, 2018

    Eugen Knippel
    In today’s world, expectations surrounding immediacy have changed a lot. The power of social media gives its users instant gratification through likes, comments, shares and views. Such tools have...

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    Blog
    DATA QUALITY DATA ANALYTICS MARKETING INTELLIGENCE
    Why Your Marketing Intelligence Operations Will Thrive with the Right Naming Conventions

    Jun 18, 2018

    Eugen Knippel
    What is the first thought that comes to mind when you think of the amount of marketing data you process on a daily basis - big, scattered, messy? More likely than not, it’s all three at the same time.

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    Blog
    MARKETING REPORTS DATA ANALYTICS GOOGLE DATA STUDIO MARKETING INTELLIGENCE DATA VISUALISATION
    Adverity’s Marketing Intelligence Software Partners up with Google Data Studio

    May 16, 2018

    Neil Claydon
    We’re happy to announce our partnership with Google Data Studio, which allows for a seamless connection between Adverity DataTap and Google’s dashboarding and reporting platform.

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    Blog
    DATA ANALYTICS MARKETING ROI
    'Marketing ROI: Connecting the Dots with Data' Presentation at DMWF London 2018

    Apr 30, 2018

    Neil Claydon
    Adverity was out in force for the 2018 DMWF (Digital Marketing World Forum) Expo Global in London. As well as being a sponsor and exhibitor at the event, attendees were also treated to a compelling...

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    Blog
    BIG DATA DATA ANALYTICS CHIEF MARKETING OFFICER (CMO) CHIEF DATA OFFICER (CDO)
    Is the Chief Data Officer the New CMO?

    Apr 18, 2018

    Eugen Knippel
    Customer wants and needs are changing. The ways to meet them are changing, too. Marketing is changing.

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    Blog
    DATA ANALYTICS E-COMMERCE MARKETING ROI
    How E-commerce Businesses Can Reduce Customer Acquisition Cost with Data [White Paper]

    Apr 13, 2018

    Eugen Knippel
    In our latest whitepaper, we tackle the biggest challenges e-commerce businesses are facing: understanding your data in general and, more precisely, your customer acquisition costs (CAC). You can...

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    Blog
    DATA ANALYTICS CUSTOMER EXPERIENCE
    Great Customer Experience Needs Great Tech

    Apr 10, 2018

    Eugen Knippel
    The customer is king: Brands know that, and so do their marketers. Today, more than ever, companies are looking to target increasingly specialized market segments and cater to the specific wants and...

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    Blog
    API DATA ANALYTICS
    New to Adverity: the Adobe Marketing Cloud API

    Nov 2, 2017

    Neil Claydon
    We're pleased to announce the Adobe Marketing Cloud API as the latest addition to our ever-increasing list of preconfigured data connectors.

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    Blog
    MARKETING ANALYTICS DATA ANALYTICS
    Why You Need More Than Just Big Data For Your Marketing Analytics

    Jul 12, 2017

    Eugen Knippel
    Big data is messy. It’s scattered across platforms, it’s diverse, and in its raw form, it’s practically unusable. We know, it’s a painful truth.

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