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Why Bending EU Data Regulation Could Lead the UK Into Wild West Chaos

Britain is looking to tap into more data opportunities after slashing ties with the European Union. But veering too far from the GDPR could land it in a chaotic, Wild West situation.

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    ADVERITY
    Top time-saving tools you need to boost productivity today

    Aug 24, 2021 12 PM

    Adverity
    Time is often described as the most valuable thing we have to spend. Hard to make, and all too easy to waste, time is something just about everyone wants to save.
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    MARKETING ANALYTICS ADVERITY DATA ANALYTICS MARKETING INTELLIGENCE DATA-DRIVEN MARKETING
    Why data and analytics are a must-have for any successful business

    Aug 17, 2021 2 PM

    Alexander Igelsböck
    Following Adverity’s Series D funding announcement, CEO Alexander Igelsböck looks at why data and analytics are fast becoming the cornerstone of any successful business. Recently, I’m proud to...
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    MARKETING ANALYTICS MARKETING DATA ADVERITY MARKETING ROI DATA-DRIVEN MARKETING ROI ADVISOR
    What is Market Mix Modelling and how can it help with attribution?

    Aug 4, 2021 3 PM

    Adverity
    In the latest video in our series on third-party cookies deprecation and the impact on attribution, we take a look at Market Mix Modeling (MMM) and how it can enable marketers to measure channel...
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    MARKETING ANALYTICS ADVERITY DATA ANALYTICS DATA-DRIVEN MARKETING ARTIFICIAL INTELLIGENCE AUGMENTED ANALYTICS
    How does Attribution Change Without Third-Party Cookies?

    Apr 27, 2021 2 PM

    Adverity
    In our new video on third-party cookies and the impact their demise will have on marketers around the world, we explain how attribution modeling becomes highly limited without them.
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    ETL ADVERITY CLEAN DATA STACK DATA INTEGRATION DATA HARMONISATION DATA WAREHOUSE DATA-DRIVEN MARKETING
    ETL –  What is it and How Do I Do it?

    Feb 10, 2021 9 AM

    Adverity
    Collecting data, cleaning it, and making sense of it, is sometimes a lot to deal with. So how do you take control of data and get it to work for you? The answer is ETL.
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    MARKETING ANALYTICS BIG DATA MARKETING DATA ADVERITY DATA INTEGRATION DATA QUALITY DATA HARMONISATION DATA ANALYTICS MARKETING ROI MARKETING INTELLIGENCE DATA-DRIVEN MARKETING
    How to Get Ahead of the Competition with Data and Analytics

    Nov 11, 2020 4 PM

    Adverity
    Being innovative doesn’t necessarily refer to product innovation only. You can also be innovative in ways how you improve your business based on marketing performance data. Sportswear innovator ...
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    MARKETING ANALYTICS MARKETING DATA ETL ADVERITY DATA INTEGRATION DATA HARMONISATION DATA ANALYTICS DATA VISUALISATION KPI & METRICS MARKETING DASHBOARDS DATA-DRIVEN MARKETING
    How to Get From Data Silos to Automated Insights?

    Sep 30, 2020 10 AM

    Adverity
    Learn the steps you need to make to reach increased efficiency, make data-driven decisions, and deliver even more successful marketing campaigns.
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    MARKETING DATA ADVERITY CUSTOMER EXPERIENCE CHIEF MARKETING OFFICER (CMO) MARKETING TECHNOLOGY DATA-DRIVEN MARKETING
    Reshaping Your Marketing in the Wake of Changing Customer Behaviors

    Sep 2, 2020 11 AM

    Adverity
    To get a clearer picture of what might come next, we’ve invited a guest speaker from Forrester to the latest Adverity webinar. Here’s a short overview of what she expects are the main challenges...
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    MARKETING ANALYTICS ADVERITY MARKETING TECHNOLOGY MARKETING INTELLIGENCE DATA-DRIVEN MARKETING ARTIFICIAL INTELLIGENCE
    New Augmented Analytics Features in the Adverity Platform

    Jul 31, 2020 2 PM

    Gavin England
    We are constantly innovating our marketing analytics platform and introducing new features and functionalities. This time we are proud to present six new features in our Augmented Analytics...
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    MARKETING ANALYTICS BIG DATA ADVERITY DATA EXPLORATION DATA ANALYTICS DATA-DRIVEN MARKETING
    National Tourist Office Uses Data Insights to Fight COVID-19 Downturn

    Jul 24, 2020 11 AM

    Adverity
    The global pandemic has massively impacted the travel and tourism industry across the world, with consumers facing major travel restrictions and cancelling flights and vacations. In these times,...
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    ADVERITY CUSTOMER EXPERIENCE
    Why G2 Reviews Are Important to Us

    Jul 6, 2020 9 AM

    Adverity
    The value of product reviews goes far beyond their ability to influence purchases. While peer recommendations are an essential resource for business decision-makers, especially with technology...
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    MARKETING ANALYTICS ADVERITY CLEAN DATA STACK DATA QUALITY DATA HARMONISATION MARKETING ROI MARKETING INTELLIGENCE DATA-DRIVEN MARKETING ARTIFICIAL INTELLIGENCE
    Getting the Naming Conventions Right, with the Help of AI

    Jul 2, 2020 10 AM

    Adverity
    As a digital marketer you know the importance of applying relevant and consistent naming conventions to campaigns and ads on various channels. Get them wrong, and you end up with inaccurate...
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    MARKETING ANALYTICS ADVERITY DATA INTEGRATION DATA ANALYTICS MARKETING ROI DATA-DRIVEN MARKETING
    10 Most Important Google Ads Metrics

    Jun 24, 2020 8 AM

    Vladimir Ceric
    You’ve released the campaigns on Google Ads, and the customers are slowly coming. But how can you be sure that the performance is good enough? By tracking the right metrics, of course.
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    MARKETING ANALYTICS BIG DATA ADVERITY DATA ANALYTICS MARKETING TECHNOLOGY DATA-DRIVEN MARKETING ARTIFICIAL INTELLIGENCE
    Can Advertisers Use AI as an Engine for Growth?

    Jun 10, 2020 2 PM

    Adverity
    Use cases of artificial intelligence are all around us, and many businesses are already benefiting from it. Thanks to its strong potential, AI can become a powerful tool in the hands of marketers...
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    MARKETING ANALYTICS BIG DATA ADVERITY MARKETING REPORTS DATA ANALYTICS CUSTOMER EXPERIENCE MARKETING INTELLIGENCE DATA VISUALISATION KPI & METRICS MARKETING DASHBOARDS DATA-DRIVEN MARKETING
    12 KPIs Telecoms Should Monitor to Stay Ahead of the Competition

    Jun 5, 2020 11 AM

    Vladimir Ceric
    Staying one step ahead of the competition is crucial for business success in all industries, and telecommunications is not an exception. Here are the key KPIs telecoms should closely monitor to...
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    MARKETING ANALYTICS MARKETING DATA ADVERITY DATA INTEGRATION MARKETING ROI DATA-DRIVEN MARKETING
    What’s What on TikTok - A Basic Guide for Marketers

    May 28, 2020 4 PM

    Adverity
    As a rapidly growing platform, TikTok is a topic of interest for many marketers, so getting the basics is important to understand how they can use this network to reach the customers of tomorrow. ...
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    MARKETING DATA ADVERITY CLEAN DATA STACK DATA QUALITY DATA HARMONISATION DATA ANALYTICS MARKETING TECHNOLOGY MARKETING INTELLIGENCE DATA-DRIVEN MARKETING ADVERITY PRESENSE ARTIFICIAL INTELLIGENCE
    A Smarter Approach to Naming Conventions

    May 20, 2020 11 AM

    Joseph Caston
    While working on integrating data with numerous advertisers, our team spotted a common, but critical problem, and solved it with the use of pragmatic AI. We introduce to you Smart Naming...
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    API MARKETING ANALYTICS MARKETING DATA ADVERITY DATA INTEGRATION DATA QUALITY DATA HARMONISATION DATA ANALYTICS MARKETING INTELLIGENCE DATA-DRIVEN MARKETING
    Integrating Data Through APIs as the First Step to Marketing Effectiveness

    May 15, 2020 3 PM

    Adverity
    Buying a ready-made martech solution or building one tailor-made to your needs? With the strong influx of technology into marketing, this has become a dilemma for many marketers out there. We...
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    ADVERITY MARKETING REPORTS CHIEF MARKETING OFFICER (CMO) MARKETING ROI
    Marketers in the Unknown: Where We Are and How to Move Further?

    Apr 24, 2020 1 PM

    Adverity
    The current business climate is throwing some real curveballs at marketers, as they work with budget constraints and clients affected by COVID-19. But it’s also a unique chance to explore agile...
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    MARKETING ANALYTICS MARKETING DATA ADVERITY SPREADSHEETS MARKETING REPORTS DATA ANALYTICS DATA VISUALISATION KPI & METRICS MARKETING DASHBOARDS DATA-DRIVEN MARKETING
    20 Chart Types You Can Use to Visualize Your Data

    Apr 1, 2020 6 PM

    Vladimir Ceric
    Having the right numbers is always important, but visualizing them in the right way can make an even bigger impact. That’s why we have highlighted 20 chart types you can use to demonstrate your...
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    ADVERITY CUSTOMER EXPERIENCE MARKETING TECHNOLOGY DATA-DRIVEN MARKETING
    A Whole New Adverity Experience

    Mar 20, 2020 8 AM

    Christoph Bodenstein
    Big news - the Adverity platform is getting a fresh look! We are pleased to announce our unified, fresh looking and improved platform, designed with productivity and ease-of-use in mind.
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    ADVERITY
    Amazon Web Services (AWS) Meetup at Adverity

    May 22, 2019 8 AM

    Nico Carstensen
    As a newly AWS competency status holder, it was a pleasure for us to host and sponsor the 12th AWS Meetup at our office in Vienna.
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    API ADVERITY
    Adverity Update: Announcing Nine New API Connectors

    May 16, 2019 12 PM

    Christoph Bodenstein
    Data integration for marketers should be as powerful and straightforward as possible. We believe marketers can only make sound decisions if they have access to all of their data. That’s why we’re...
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    MARKETING ANALYTICS ADVERITY DATA INTEGRATION IPAAS
    What is iPaaS? Here’s How it Will Shape Marketing in 2019

    Nov 30, 2018 11 AM

    Neil Claydon
    I’m sure you’ll agree that buzzwords and acronyms are a ubiquitous aspect of modern-day marketing. In such a fast-paced industry, it can be a challenge to keep up with all the latest lingo.
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    ADVERITY
    Adverity Receives €3.2 Million Series A Funding to Further Accelerate its Growth

    Apr 20, 2018 9 AM

    Alexander Igelsböck
    We're proud to announce another major investment in our company. Adverity has secured a Series A investment of 3.2 milion Euro from Mangrove Capital Partners - a leading tech venture capitalist...
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    API ADVERITY
    Finishing 2017 on a High: Announcing New APIs to our Library

    Dec 18, 2017 2 PM

    Neil Claydon
    Shiny New API Connectors We believe we have created the largest data source library available, equipped with hundreds of pre-configured API and file-based connectors. We're pleased to announce the...
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    API ADVERITY
    Adverity Leverages the Most Important E-Commerce Data

    Nov 21, 2017 11 PM

    Eugen Knippel
    Please get in touch to learn how we can help you gathering all your relevant retail and e-commerce data from your favourite tools!
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    MARKETING ANALYTICS ADVERITY DATA EXPLORATION DATA VISUALISATION
    7 Features You'll Love About The New Adverity Insights

    Nov 15, 2017 4 PM

    Alexander Igelsböck
    Adverity was founded on the belief that data can radically improve how agencies and their customers connect, understand and interact with each other. Today, we are proud to announce the upcoming...
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    ADVERITY
    7 Frequently Asked Questions About Adverity - Answered!

    Aug 3, 2017 1 PM

    Eugen Knippel
    You know how things go these days: no matter what you offer or what you do, people tend to ask a lot of questions. With the rise of social media and user-generated content, the sheer number of...
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    ADVERITY
    Adverity Receives Investment From Speedinvest, aws Gründerfonds And 42cap

    Jul 7, 2017 1 PM

    Eugen Knippel
    Today, we are very happy to get closer to achieving our ambitious goals. With investments from speedinvest, aws Gründerfonds and 42cap, we will be able to enhance our product features and tackle...
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    ADVERITY
    We Are Adverity - Your New Marketing Data Backbone

    Jun 21, 2017 1 PM

    Neil Claydon
    Today marks the inauguration of our shiny new blog. If that news alone isn’t enough to stir up a palpable sense of excitement, you better strap yourselves in and listen up.