Adverity or Fivetran?
Which is best for your business?
Who should use Adverity?
Teams that want a no-code solution to transform, enrich, and explore their data.
Teams that need flexibility for both prebuilt and custom transformations, balancing ease-of-use with coding capabilities
Teams that require specialized data sources, particularly in marketing.
Teams that want to ensure data quality, governance, and exploration — all without needing to leave the platform.
Teams that need to seamlessly share their data with Business Intelligence platforms like Tableau, PowerBI, and Looker Studio.
Who should use Fivetran?
Teams that just need basic data extraction from standard sources and don't ne advanced features.
Teams with high SQL expertise who are experienced in performing data transformations..
Teams that don’t want data visualization within their solution
Teams that are satisfied with limited support and don’t require technical assistance.
Teams that don’t need to seamlessly share their data with BI platforms.
Teams that can handle data quality checks externally before it enters their BI tools.
Features compared
Connectors |
600+ advanced connectors, designed for marketing data as well as specialized sources. |
500+ connectors, many labeled as “lite,” offering limited data granularity. |
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Data Transformation |
No-code prebuilt transformations, plus AI-assisted custom transformations for coders. |
Requires SQL coding for all data transformations. |
Data Exploration |
Yes — visual exploration of ingested data. |
No |
Data Governance |
Yes — AI-powered data quality, parent-child workspaces, and a data pipeline performance manager. |
Basic—no data quality tools, limited access control, and a simple dashboard. |
Destinations |
16 pre-built plus custom options. |
11 — missing key BI tools like Looker Studio. |
Support |
Yes (scores 93% on G2) |
Yes (scores 79% on G2) |
Quality of support |
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Has the product been a good partner in doing business? |
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Data Cleaning |
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Reporting |
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Product Direction (% positive) |
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No-code/low-code? Fivetran vs. Adverity
Fivetran's transformation process requires your team to be well-versed in SQL. This makes even basic data manipulations labor-intensive for teams lacking technical knowledge. The reliance on SQL can slow down operations and add extra layers of complexity for non-engineering teams.
In contrast, Adverity offers a range of no-code and low-code options that simplify data transformations for everyone. From pre-built data transformations like Currency Conversion and Join Datastream to advanced coding capabilities for power users, Adverity caters to both non-technical and technical teams. For users needing extra help, AI-powered Enrichment CoPilot assists in complex transformations, making data manipulation accessible to all.
Data Exploration: Real-time data insights with Adverity
One limitation with Fivetran is that it does not offer data exploration features. Once the data is ingested, teams cannot explore or visualize it within the platform, which can hinder analysis and delay decision-making.
Adverity, however, enables teams to explore ingested data immediately. With our platform, you can view and interact with data in both table form and visualizations, helping teams validate and review data before it reaches its final destination. This capability reduces time spent on manual data checks and allows for instant insights.
Destinations
Fivetran provides 11 built-in destinations for data ingestion, but popular platforms like Looker Studio and HubSpot are absent — this absence can be a significant challenge for teams that rely on a variety of marketing and BI tools.
Adverity, on the other hand, offers a wide selection of destinations, giving teams more control over where their data goes. Whether you need to connect to a business intelligence tool, a CRM, or a database, Adverity ensures your data flows where you need it.
Need to migrate from an existing tool? We've got you covered.
Migration can feel daunting, but Adverity’s dedicated support team makes switching from your existing data pipeline tool smooth and hassle-free. We’ve done it for countless clients, ensuring that the transition is seamless, fast, and without service interruptions.
(Spoilers: We've done this before!)
Ready for the proof?
No pre-recorded, boring sales presentations. Just a straight-forward, honest chat about your marketing analytics needs and a personalized tour of our platform and how it might help you.
