• Adverity Insights

    Marketing Analytics & Visualisation

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The most specialised data exploration and visualisation tool on the market

Features:

  • Explore your data with an easy-to-use drag & drop interface
  • Visualise your data with interactive and customisable dashboards
  • Automatic planned vs. actual comparison on any kpi
  • Granular user-rights and access management

Benefits:

  • Better decisions based on data
  • Easy and fast data analysis
  • Increased transparency and accountability
  • Effective campaign and delivery tracking
  • Automated reporting system

Insights was specifically built for marketers and agencies to stay ahead of their business. Customised dashboards provide you with a real-time overview of your marketing performance, and allow you to connect the right data, in the right dashboards for the right people. Much more than just a few shiny charts.

Based on the integrated and clean data stack provided by Adverity DataTap, you click – not code – your way to compelling marketing insights within seconds. Insights supports an unlimited number of metrics, KPIs and dimensions. Whatever you need will be available, and if it’s not, you can create it on-the-fly. Simply choose your data segments and uncover actionable insights quicker than you’ll ever imagine.

The times of endless data-wrangling in spreadsheets are gone forever. No matter where data originates from, you’ll have instant access to all your data without having to create new models or cleanse your data.

Features:

  • Explore your data with an easy-to-use drag & drop interface
  • Visualise your data with interactive and customisable dashboards
  • Automatic planned vs. actual comparison on any kpi
  • Granular user-rights and access management

Benefits:

  • Better decisions based on data
  • Easy and fast data analysis
  • Increased transparency and accountability
  • Effective campaign and delivery tracking
  • Automated reporting system

Explore all your data and generate ad-hoc insights

Access all your data and drill down to any detail of your data stack.

Filter and pivot the data table way beyond what’s possible with Excel – it’s like being able to manipulate multiple pivot tables at once.

Multi-level KPIs

Custom KPIs
Create calculated KPIs and apply powerful table calculations.

Layered data

Layered Data
Access multi-level KPIs to have all your target audiences or data segments available in one KPIs.

Employ multiple data sources

Multiple Sources
Access and compare data from multiple sources in one KPI e.g. publisher vs. advertiser reported data.

Custom KPIs

Multi-level KPIs

Create calculated KPIs and apply powerful table calculations.

Layered Data

Layered data

Access multi-level KPIs to have all your target audiences or data segments available in one KPIs.

Multiple Sources

Employ multiple data sources

Access and compare data from multiple sources in one KPI e.g. publisher vs. advertiser reported data.

Powerful visual analytics and beautiful interactive dashboards

Data can be presented using a range of visualisation options, all of which can be customised according to your specific requirements.

Once you have created a visualisation, you can add it to a dashboard to present the key insights and indicators of your marketing performance with your colleagues and clients.

Use the extensive visualisation library to deliver your message in the perfect way. Use predefined dashboards or create custom reports easily using a straightforward drag-and-drop interface.

  • Most comprehensive filter and slicer features on the market.
  • Share and export data from dashboards in any format you need.
  • Integrate creatives as well as real-time visualisations.

Mix and blend data from different sources into one dashboard, even using previously isolated data streams within the same visualisations and widgets.

Tell your stories with data, generate unprecedented insights and uncover the drivers of your business success.

Share with colleagues and stakeholders

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Dashboards allow you to present structured information to your customers, stakeholders and peers. These insights can be effortlessly shared by email or through generating ad hoc or scheduled reports.

Moreover, Adverity boasts an extensive range of export options to assist users in their reporting – allowing users to export dashboard widgets to any of the following file types: PNG, JPG, PDF, XLSX and PPT.

Set access levels and roles

Data loaded into Adverity is presented in a hierarchical multi-tenant structure for which different user rights can be applied. This allows you to set specific access rights according to your business structure.

By setting specific permissions for users, you are able to manage what each user is able to access, view, share or download.

Comprehensive monitoring of your KPIs

From strategic corporate goals like ROI, brand awareness, sales or the day-to-day management of tactical metrics like engagement, conversion, and visibility, Adverity allows you to track all your targets and goals in real-time and quickly identify areas where you have to act. Leverage Adverity’s campaign control and media plan centre to stay on top of your performance and delivery.

Flexible hosting

Choose where your marketing data is processed and stored. With Adverity you have the option to deploy your marketing data on our reliable, fast and secure cloud infrastructure or integrate our platform on your own servers.

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